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Work Background
U.S. Department of StateStrategic Content Coordinator – U.S. Embassy Havana
Feb. 2024 - Nov. 2024Havana, CubaEnhanced the Embassy’s social media strategy, driving significant follower growth and engagement through targeted campaigns and influencer collaborations. Led content creation and messaging on key topics such as migration and human rights, ensuring alignment with U.S. diplomatic objectives. Recognized with the Eagle Award for exceptional contributions, particularly in amplifying critical alerts for U.S. citizens through Embassy social media channels.
Independent Consultant - Digital Strategy & Cultural ProjectsConsultant
Jul. 2021 - Jan. 2024Cuba, HavanaManaged art projects in collaboration with cultural institutions, securing funding and private sponsorships to ensure project success. Mentored small businesses on digital strategies to improve visibility and customer engagement. Provided private language lessons in English and Spanish.
Mission Laïque FrançaiseForeign Languages Teacher
Sep. 2019 - Jun. 2021Cayo Coco, CubaDelivered high-quality English and Spanish instruction to high school students, fostering language proficiency and academic growth.
FreshDigital & CRM Coordinator
Apr. 2018 - Jun. 2019London, United KingdomLed the transition of Fresh e-commerce operations from the UK to Europe, collaborating with American and French teams to achieve KPIs. Managed the UK email strategy: created content, analyzed performance, and optimized campaigns for improved engagement and conversions. Designed and executed online promotional activities, achieving sales targets, increasing traffic, and acquiring new customers. Oversaw social media channels, building strategic brand partnerships to drive awareness and customer loyalty.
FreshDigital & CRM Assistant
Jul. 2017 - Mar. 2018London, United Kingdom Supported digital and CRM strategies by reporting on daily digital trade and sales. Assisted in creating and implementing digital campaigns, while maintaining and updating catalogues and website content for Fresh UK. Led UK customer service operations, efficiently managing all e-commerce-related queries to ensure a seamless customer experience.
FreshEcommerce Fulfilment Assistant
Jun. 2016 - Jun. 2017London, United KingdomManaged fulfilment operations for fresh.com/UK, overseeing stock levels and supervising daily order processing. Designed and implemented new operational processes to improve efficiency. Trained the fulfilment team and handled e-commerce customer services.
Fortnum & MasonCustomer Ordering Associate
Oct. 2015 - Dec. 2015London, United KingdomProcessed private and corporate luxury orders, ensuring a high-standard customer experience. Coordinated with warehouse teams and buyers, managing customer requests and reporting on sales performance.
Caring For ColombiaMarketing Coordinator and PA
Sep. 2013 - Sep. 2015London, United KingdomPlanned and executed successful fundraising events, including classical music concerts and art exhibitions, generating significant support for the foundation. Developed and managed PR, marketing strategies, and email campaigns to increase awareness and engagement for the non-profit.
The Lawn BistroReception Manager
Sep. 2011 - Feb. 2013London, United KingdomOversaw bookings, managed table turnover, and cultivated excellent client relationships to maintain high service standards at this upscale bistro.
Sofitel Luxury Hotels and ResortsReception and Marketing Assistant
Jan. 2009 - Feb. 2010Bogotá D.C. Area, ColombiaDelivered exceptional customer service, managing reception tasks and bookings. Assisted with marketing projects, contributing to promotional strategies.
Poblanos Mexican RestaurantRestaurant Manager
May. 2008 - Dec. 2009Bogotá D.C. Area, ColombiaManaged staff scheduling, bookings, and event planning, ensuring high operational efficiency and customer satisfaction.
PROCOLOMBIAIntern at the Colombian Department of Tourism
Aug. 2007 - Mar. 2008Bogotá D.C. Area, ColombiaOrganized itineraries and hosted international journalists, including BBC's The Travel Show, as part of Colombia's promotional tourism strategy. Assisted in planning large-scale fairs and international events, contributing to the successful execution of high-profile initiatives.journalists, such as ‘The Travel Show’ from the BBC, and hosted them within the framework of the promotional strategy of Colombia abroad. Assisted organising large-scale fairs and international events.
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