Vibe AiDirector, Brand Strategy & Planning
Sep. 2014 - Aug. 2016London, United Kingdom; NYC, NYBoutique brand & marketing agency that fuses psychology with innovative tech to drive brand equity & sales for progressive brands. • Reporting in to CEO, lead development of agency’s IP definition/protection, and clients’ channel strategies, innovation plans, portfolio optimization & marketing mix parameters. • Championed 'Audit, Align, Attract' methodology to effectively deliver pitches, manage Creative, lead client workshops & execute research. • Managed & mentored Strategy team.