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Work Background
ScholasticRegional Key Account
Feb. 2022South AmericaAs a Regional Key Account at Scholastic, I go beyond traditional consulting responsibilities, acting as both the commercial lead and brand ambassador across six countries in my region. Key Responsibilities & Achievements: Sales & Growth: Consistently achieved and exceeded regional sales targets for the past four years. Successfully shifted market profiles twice over eight years—first by reducing reliance on trade sales (75% of revenue at the time) and expanding the school adoption segment; later, post-pandemic, by transitioning from direct-to-school sales to distributor partnerships with strong, long-term allies. Global Teamwork: Collaborate as part of a truly global team, with colleagues located on different continents, ensuring alignment across markets while adapting strategies to local contexts. Partnerships & Alliances: Established and nurtured partnerships with local organizations, enabling, among others, the global distribution of Scholastic’s digital solutions via a Brazil-based LMS platform. Market Research & Product Development: Conducted in-depth market research to adapt catalog offerings in terms of school applications, pricing strategies, and teacher training. Created tailored products by adapting existing resources where copyright limitations restricted full use. Marketing & Positioning: Developed marketing assets to address market needs and strengthen Scholastic’s positioning in competitive landscapes. Client & Financial Oversight: Serve as the primary face of Scholastic in six countries, responsible for evaluating client portfolios, managing commercial relationships, and overseeing payment flows. Data & Strategy Mapping: Designed and maintain dynamic visual revenue and product maps using Power BI data, updated monthly to track performance by country, identify high-growth opportunities, and inform strategic decision-making.
Macmillan EducationKey Account Manager
Mar. 2021 - Feb. 2022São Paulo, Brazil
ScholasticConsultant
Jan. 2017 - Mar. 2021Brazil• In this position I am in charge of sales to schools, distributors and government all around Brazil including the Education and Trade Catalog. • I will help customers find what they need among all catalogs of educational print and digital material, reference, and trade books • I will conduct and/or coordinate sales presentations and customer trainings as required, in person or via webinar. • Represent Scholastic in exhibits, conferences, meetings, and other local and international promotional opportunities.
BRAZ-TESOLBilingualism and Bilingual Education SIG Coordinator
May. 2016 - May. 2022BrazilIn partnership with Antonieta Megale and Rita Ladeia I have activated the Special Studies Group for Bilingualism and Bilingual education discussion as these topics become more and more relevant in our country and there´s no or very little discussion about its approaches and objectives.
BRAZ-TESOLSpecial Interest Group Coordinator
Apr. 2016 - Feb. 2022BrazilIn this group - Bilingualism and Bilingual Education SIG - we offer professional development through monthly events, we promote discussion about what bilingual education is in Brazil and where it should be, support refugees groups who are to be inserted into a whole different culture and language.
Houghton Mifflin HarcourtCountry Manager
Apr. 2014 - Feb. 2016BrazilIn this position the challenge was to bring a catalog off shelf from the US market to fit in the Brazilian Market. I was in charge of the field team as well as I had a list of customers I dealt myself. I also was responsible for the technology for education team finding strategies to better use the tech resources from HMH to better serve the schools around Brazil.
DISAL S.A. Distribuidores Associados de LivrosNational Sales Manager
May. 2013 - Apr. 2014BrasilIn my role at DISAL, I held the responsibility of overseeing the entire sales department, which consisted of a team of 45 professionals. This encompassed the following teams: - Sales to Schools: I managed a team dedicated to catering to the needs of schools, ensuring the provision of relevant educational materials and resources. - Sales to Bookshops and Distributors: I led a team focused on establishing and maintaining strong relationships with bookshops and distributors, effectively expanding our reach and distribution network. - Sales to the Public Sector: I oversaw a team responsible for engaging with the public sector, securing contracts and partnerships, and meeting the unique requirements of government institutions. - Pedagogical Support: I managed a team dedicated to providing pedagogical support to our customers, offering guidance and assistance in selecting the most appropriate educational materials. - Internet Sales: I supervised a team that focused on driving sales through online channels, leveraging digital platforms and technologies to reach a wider audience. - Telemarketing Sales: I led a team responsible for conducting sales activities over the phone, effectively engaging with potential customers and driving conversions. Through effective leadership and strategic management, I ensured the seamless operation of these teams, fostering a collaborative and high-performing sales department. Additionally, I played a key role in driving sales growth, expanding market reach, and achieving business objectives at DISAL.
Editora Wmf Martins FontesELT National Sales Manager
Mar. 2011 - Apr. 2013São Paulo, BrasilAs the ELT Manager for WMF Idiomas, a division of Editora WMF Martins Fontes, I had the privilege of building the department from the ground up and designing a strategic approach to represent a portfolio of ELT publishers, and later bilingual education publishers, with whom we had exclusive agreements. In this role, I successfully undertook the following responsibilities: - Established and managed the field and customer service teams, ensuring their efficiency and effectiveness in promoting and selling our exclusive catalogs. - Collaborated with publishers to negotiate and secure exclusive deals, fostering strong partnerships and maximizing our offerings to customers. - Worked closely with the marketing team to organize impactful events that showcased our new brand and exclusive catalogs, effectively engaging our target audience. - Led sales efforts, particularly in the public sector, ensuring consistent growth and expansion of our customer base. Through these efforts, I played a pivotal role in establishing WMF Idiomas as a leading provider of ELT and bilingual education materials, driving business growth and contributing to the success of Editora WMF Martins Fontes.
Cengage LearningEnterprise Solutions Manager
Apr. 2010 - Mar. 2011
Cengage LearningWorld Languages Manager
Mar. 2003 - Apr. 2010
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