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Work Background
Fig.1 aiChief Product Officer
Jan. 2025
Engaging AIVP of Marketing
Apr. 2024 - Jan. 2025Toronto, Ontario, Canada
Engaging AIMarketing Director
Feb. 2021 - Oct. 2024Toronto, Ontario, CanadaHead of marketing and product development
kaia naturalsMarketing Director
Feb. 2020 - Feb. 2021Toronto, Ontario, Canada
Active WowBrand & Digital Marketing Manager
Jul. 2019 - Feb. 2020Toronto, Ontario, Canada
Schulich School of Business - York UniversityMBA Graduate Student - Consulting Project
Sep. 2017 - May. 2019Toronto, Canada AreaManaged and executed all marketing and business development strategies for a leading Canadian safety provider. Conducted market research, resolved core strategic issues, and developed updated marketing and digital strategies for the next year.
EdelmanSenior Account Executive
Oct. 2014 - Oct. 2017Several promotions leading up to this role. Led a team of 3 across several different clients. I fortified long-term relationships with all my accounts, and participated in business development efforts in order to increase our client portfolio. My day-to-day responsibilities included client relationship management, content creation (written, viisual, social), strategy development (brand, social, paid), campaign management, paid strategy, execution and optimization, data analysis and interpretation, business development, liaising with influencers and establishing relationships as needed, and event management. As account lead on several accounts, I was also responsible for liaising with multiple internal divisions in order to address client needs (PR, Creative, and Experiential).
EdelmanAssistant Account Executive
Oct. 2014 - Sep. 2015Abu Dhabi
EdelmanDigital Intern
Oct. 2014 - Dec. 2014Dubai
twofour54 Abu Dhabi - Media and Entertainment HubMarketing and Project Management Intern
Jan. 2013 - Dec. 2013I assissted both senior marketing executives as well as project managers with the production, promotion, and screening of key films and other media-related projects. I managed project timeline’s, SOW budgets, and work-back plans for existing and future projects, and assisted with the development and execution of marketing strategies.
Sharjah Art FoundationInternship
Jan. 2013 - Dec. 2013Job Responsibilities: - Assisting artists with performances
- Reception work at March Meeting - Photo-documentation of performances
American University of SharjahAssistant: Theatre Department
Jan. 2011 - Dec. 2013My role was two-tiered. I helped assist with all administrative duties at the theatre department, including the sale and promotion of all events, house management, and video production and editing for all performances. I created all marketing and design assets for events as needed, and managed performances on opening night. I was also head stage manager at the department for all theatrical performances. As head stage manager, I assisted with casting and rehearsals, manage costume design and fittings, and was in charge of running the entire show on performance nights.
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