CASSANDRA KIDSON & ASSOCIATESOwner
Jan. 2008Graphic design is the art of visual communication. It is a combination of art and technology that connect through the use of typography, space, style and image. I scrutinize colour and texture, notice the relationships between objects and often find a pattern and rhythm in what I see all around me. These habits of the eye and mind inspire my creativity. Over the years I have developed my knowledge and industry network in the design, marketing and print fields. I graduated with a Bachelor’s Degree in Technology Graphic Design from the Durban Institute of Technology and have over 10 years of experience in the industry. Having worked as a Graphic Designer, Studio Manager and Creative Director at various ad agencies in South Africa I decided to establish my own business in 2008, servicing the design requirements of business clients in South Africa and internationally. I am committed and passionate about my work and its ability to enable the success of others.