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Work Background
Stealth StartupHead of Growth
Sep. 2025Remote
Latino EmprendeHead of Sales
May. 2025Remote
OntopHead of Growth
May. 2024 - Jan. 2025Remote• Led four core teams in Marketing, RevOps, Enablement, and Partnerships at Ontop, focusing on global revenue expansion and operational excellence.
• Reduced marketing costs by 80% while doubling revenue generated, increasing marketing's share of global revenue average contribution from 24% to 46%.
• Implemented automated commission reports and revenue forecasts in RevOps, reducing operational errors by 90% and TPV-related errors by 97%.
OntopHead of Sales LATAM
Apr. 2023 - Apr. 2025Remote• Tripled regional revenue with a lean team of 12, achieving $180K in ARR.
• Led upselling and cross-selling strategies, generating an additional $60K in ARR.
• Designed localized go-to-market strategies positioning Ontop as a leading provider in international hiring solutions.
OntopVP of Sales MAS
Jun. 2022 - Apr. 2023• Directed sales strategies across Central America, Colombia, Ecuador, Peru, Bolivia, and Paraguay, driving regional expansion and revenue acceleration.
• Scaled regional operations and achieved significant ARR growth through tailored go-to-market strategies and strong execution in diverse markets.
• Led a 40-person regional sales team through 4 direct-report Sales Managers, each overseeing 3 Account Executives (AEs) supported by 2 Business Development Representatives (BDRs) per AE.
• Designed and executed an outbound-first sales motion (80% outbound / 20% inbound), boosting pipeline generation and conversion through rigorous performance management and territory-specific strategies.
OntopSales Director Middle Andean Region
Sep. 2021 - Jun. 2022• Developed and executed commercial strategies to acquire key clients and increase market share.
• Fostered strategic relationships with high-value accounts to promote loyalty and revenue growth.
OntopAccount Executive
Mar. 2021 - Sep. 2021Remote• Opened the first set of revenue-generating accounts and validated the sales motion in early markets.
• Worked closely with founders and product teams to align customer feedback with roadmap priorities.
• Developed the first outbound prospecting frameworks and closing workflows, helping scale the GTM model.
• Mentored early hires and contributed to the onboarding and training of the initial sales team.
OntopBusiness Development Representative
Sep. 2020 - Mar. 2021Taxes, onboarding & payroll for global teams.
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Anheuser-Busch InBevRegional Excellence program Analyst/ Tech Sales leader
Oct. 2018 - Jul. 2019Bogotá D.C. Area, ColombiaLíder de programa de Excelencia en Ventas y tech sales para la regional Centro
Bavaria - ColombiaSupervisor Comercial
Dec. 2017 - Oct. 2018Bogotá D.C. Area, Colombia• Led a sales team of 13 members at Bavaria - Colombia, consistently exceeding monthly revenue targets.
• Recognized as the top-ranked Sales Supervisor nationwide in 2018 for outstanding leadership and performance.
• Skilled in sales and customer service within the retail sector, with a proven ability to achieve and surpass sales goals.
Procter & GambleCTLM Intern
Jul. 2016 - Jan. 2017Bogotá D.C., ColombiaHSM
Universidad de los AndesAssistant Professor
Aug. 2015 - Dec. 2015ColombiaProfesores: Andrés Guerrero, Luis Enrique Orozco
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