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Work Background
BARKCreative Director
Jun. 2023 - Oct. 2024Columbus, Ohio, United StatesLeading a team of insanely talented, creative, dog-enthusiasts who are dedicated to the mission of making every dog happy. We're spreading the word of the world's most dog-obsessed company to dog parents everywhere through entertaining original brand content, paid media, email marketing, funny videos and irreverent jokes.
Brand Value AcceleratorCreative Services Director
Dec. 2018 - Apr. 2020
BVADirector of Creative Services and Design
Dec. 2018 - Apr. 2020BVA is a commerce agency that incubates and grows the direct-to-consumer (DTC) brands that people love. With the largest and most versatile client roster in the industry, we’ve launched more brands on Shopify Plus than any other agency and currently manage a client portfolio that generates nearly one billion dollars annually in gross merchandise volume (GMV). Through a customer-centric approach, we create measurable and executable commerce strategies that drive brand awareness, immersive customer experience, high conversions, profitability, and customer lifetime value. Having built and scaled brands like Rebecca Minkoff, Tommy John, Chubbies, Native (P&G), RedBull, and UNTUCKit, we leverage our unmatched expertise to forge the future of commerce for leading and emerging DTC brands.
JackThreads (previously a division of Thrillist Media Group)Director of Creative Services
Oct. 2015 - Mar. 2017Brooklyn, New YorkExecutive producer of creative strategy and campaigns, leading our internal agency comprised of a photo studio, digital design team, content creators and custom video production to create all of the original content for brand marketing, strategic outside partnerships, and special projects. • Manage creative production of assets for daily website and email collateral, all social media platforms, press outreach and paid media placements • Lead development of all brand creative, including all product photography for B2C, mobile first commerce platform • Created foundational architecture on server for all internal creative teams to access design files and photo assets • Lead strategic brand partnerships and special projects • Pitch and create innovative partnerships, including creating the concept and campaign strategy between JackThreads, RCA and Descendant Records, a division of SONY, to cross-promote their band and JT’s product. Email blast to 1,700,000, social media pushes on Instagram and Facebook for a total of 1,000,000 followers in two days. • Introduced and produce Facebook Live videos, outperforming traditional organic posts with over 90,000 impressions
Thrillist Media GroupProduction Director
Jan. 2011 - Oct. 2015Greater New York City AreaLeading multiple teams focusing on our operational e-commerce production and creatively providing original content for outside advertorial partners, all while developing cost-competitive internal solutions to reduce overhead and maintain operational efficiency. • Collaborate in efforts to grow internet retailer from 150,000 members to 8,000,000 • Lead internal agency creating digital and sharable assets for customized native advertisements on media properties: Thrillist for food, drink and travel; Supercompressor for gear, gadgets and rides • Lead content creation for Thrillist online shops • Produced three print Look Books for direct mail marketing campaigns that increased member base, in period sales, and provided a 2-3x ROI • Created retail assets and branded shoppable experiences for advertisers, such as Jeep, GE, Levi’s, Westbook Frames, Reebok, and Schick Razors • Leading a team of 25, approved hires and managed various teams with three direct reports, each with a team of 5-8, specializing in photo, design, styling, and general production • Developed two production studios over four years in Columbus, OH and Brooklyn, NY, and orchestrated the relocation from Ohio to NYC • Forecasted and managed an annual budget of $1,500,000, resourcing teams with the necessary support and technology and serving the organization through lean operational efficiency
Thrillist Media GroupGraphic Designer
Jun. 2010 - Jan. 2011New York, New YorkManaged all front-end production design work for JackThreads, a division of Thrillist Media Group. • Created marketing collateral for paid advertising media and press kits • Created all website and sale assets for the brand • Coordinated with 3rd Party studio services on servicing photo assets for the brand • Lead the initiative to bring the production studio in-house
The Stonehenge CompanyBrand Manager
Aug. 2008 - Jun. 2010Columbus, Ohio AreaCreative Director and Brand Manager • Sole designer and manager overall marketing materials and digital media, which included three multi-million dollar mixed use commercial plazas • Produced print design for marketing collateral and large-scale signage and displays using digital photography, web design and development (HTML/CSS), 2-D CAD renderings • Managed multiple creative projects for independent businesses simultaneously, including: • Management of web presences from site-mapping and design through coding and development • Shot architectural, interior and product photography for commercial and residential properties • Designed executive RFP’s and media decks for multi-million dollar projects • Managed e-marketing campaigns to mass distribution lists • Developed logo identities • Managed social media accounts
Studio 187 PhotographyGraphic Designer
Aug. 2007 - Aug. 2008• Post-production editing • Graphic Design
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