Paul De Lagrave - SEO Strategist,

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Work Background

NextGen Digital SolutionsSEO Consultant & Web Strategist

Apr. 2024 - Apr. 2025Increased lead generation by 50% for new business owners through strategic SEO optimization and content strategies. Designed high-converting websites optimized for user engagement and sales. Developed targeted email marketing campaigns, resulting in increases of 35% open rates and 20% click-through rates.

Frogfish ConsultingDirector of SEO & Web Development

Jul. 2023 - Oct. 2024United States● Increased search visibility for clients by 35% with tailored SEO strategies. ● Delivered a 45% rise in conversions via mobile-optimized designs and custom web solutions. ● Monitored and analyzed website traffic, search engine rankings, and other key metrics to optimize website performance and track progress towards SEO goals.

Learn & Earn Profits OnlineTechnical Advisor, Coach & Funnel Builder

Jun. 2023 - Dec. 2023United States● An avid contributor to the L&E community and would assist members of the community with technical issues in setting up DNS records, email accounts and email campaigns, SEO, payment gateway setup and integration and general Q&A. ● Would host regular workshops and webinars on funnel building, SEO, email marketing and general Q&A. ● Would build marketing sales funnels for members of the L&E community, including opt-in pages, sales and marketing info pages, order forms and order confirmation pages. I would also set up and develop email campaigns with emails targeting both non-buyers and buyers, email automation and funnel workflows. ● Being involved in the L&E community of over 15K members, I was the go-to person when anyone had questions or issues on SEO.

REQSEO Strategist

Oct. 2021 - May. 2023San Diego, California, United States• Conduct keyword research and analysis to identify target keywords and phrases for client websites. • Develop and execute effective on-page and off-page SEO strategies, including optimization of website content, meta data, images, and video. • Conduct regular SEO audits of client websites to identify technical and content-related issues that may impact search engine visibility and rankings. • Provide recommendations for website improvements and content optimization based on SEO best practices and audit findings. • Collaborate with cross-functional teams, including content, social media, and web development, to ensure SEO best practices are implemented across all digital marketing channels. • Monitor and analyze website traffic, search engine rankings, and other key metrics to optimize website performance and track progress towards SEO goals. • Stay up to date with the latest trends and best practices in SEO and search engine algorithms, and share this knowledge with team members and clients. • Developed SEO guidelines for optimizing GBP & Bing places, YouTube, and opportunities for structured data and rich snippets.

EevelleSearch Engine Optimization Manager

Apr. 2018 - Jun. 2021Carlsbad, California, United States• Successfully designed and executed weekly email campaigns reaching a contact list of +200,000 contacts, employing tracking to monitor open rates, click-through rates, and conversions. • Provided comprehensive oversight of search engine optimization (SEO) best practices for 8 company websites generating a monthly revenue exceeding $1M, resulting in significant organic site traffic growth of over 400%. • Managed and optimized more than 500 local search listings for Google Business Profile (GBP) and Bing Places, maximizing visibility in local search results and the local 3 map pack. • Demonstrated expertise in setting up and optimizing new locations within GBP and Bing, strategically targeting local search and enhancing search engine rankings. • Conducted weekly tracking and reporting of SEO and marketing campaigns, including keyword positioning, on-page content optimization for local search, and identification of opportunities to boost organic search traffic. • Created visually appealing and fast-loading graphics for websites using next-generation image formatting techniques and image Content Delivery Networks (CDNs), effectively increasing SEO visibility and improving page speed in alignment with SEO best practices and Core Web Vitals optimization. • Leveraged various tools including Google Analytics, Google Search Console, Bing Webmaster Tools, SemRush, Ubersuggest, Screaming Frog SEO Spider, and Ahrefs for thorough keyword research, precise position tracking, comprehensive SEO error reporting, insightful site audits, and SEO ranking analysis. • Implemented XML sitemaps, robots.txt, and 301 redirects to adhere to SEO best practices, ensuring optimal search engine crawling and indexing. • Developed high-converting landing pages and brand-specific product pages to drive targeted site traffic, enhance online visibility, and deliver SEO-rich content to boost search engine rankings.

MaxAudience, IncPPC Search Specialist/Seo Strategist

Dec. 2017 - Apr. 2018Carlsbad, California, United States• Developed and created Paid Search ads for Google, Facebook, and Instagram. • Ensured high visibility of advertisements with clear messaging and effective call-to-actions. • Conducted proofreading for accuracy in grammar, spelling, and messaging clarity. • Determined campaign settings and customer targeting through keyword research & bidding strategy adjustments. • Created mobile friendly advertisements. • Developed marketing assets such as graphics or mockups to supplement ads. • Constructed persuasive calls to action within promotions & advertisements. • Generated landing pages that matched the text ad content for increased relevancy & quality score ranking. • Designed web pages according to best practices to increase site traffic & sales. • Utilized various tools like AdWords, WordStream, and Facebook to create & manage PPC campaigns & conduct SEO research. • Monitored & adjusted campaigns to optimize performance against key metrics such as cost per click, quality score, ad ranking, and return on investment (ROI) goals.

Elocal SolutionsDigital Marketing Specialist

Apr. 2017 - Jul. 2017San Marcos, CA.• Created and developed email marketing campaigns to promote products and services for the business, including targeted messaging, graphics, incentives, mock-ups, detailed descriptions, and persuasive call-to-actions. • Formatted emails for clarity and ensured proper grammar, spelling, and legibility on all platforms. • Optimized emails for mobile platforms and tested their deliverability to ensure maximum ROI. • Collaborated with other departments to create effective email campaigns that aligned with the company's goals and objectives. • Developed a detailed tracking system to monitor the success of each campaign, analyze performance data, and adjust strategies as necessary. • Stayed up to date with the latest trends in email marketing and analytics.

BofI Federal BankSenior Web Designer

Jan. 2014 - Apr. 2014Greater San Diego Area• Collaborated with clients to design visually appealing mock-ups for a SharePoint intranet site using Adobe Creative Suite, including Adobe Photoshop and Adobe Illustrator. • Translated mock-ups into a fully functional website, utilizing a combination of Visual Studio, Adobe Dreamweaver, Adobe Photoshop, HTML, CSS, jQuery, and JavaScript. • Developed the website with meticulous attention to detail, ensuring seamless integration of the designed look and optimal functionality. • Implemented effective user experience (UX) principles and responsive design techniques to enhance the website's usability and accessibility across various devices. • Conducted thorough testing and troubleshooting to identify and resolve any issues, ensuring a smooth and error-free user experience. • Maintained clear and organized documentation throughout the development process to facilitate seamless future updates and enhancements.

Mitchell InternationalSenior Web Designer

Feb. 2011 - May. 2012Greater San Diego Area• Developed and edited new and existing web pages for Mitchell.com, ensuring a seamless and visually appealing user experience. • Created and implemented web forms, press releases, case studies, and white papers, enhancing the website's content and engagement. • Took charge of designing and developing the new look and interactivity for Mitchell's Media Center, delivering a modern and user-friendly interface. • Acted as the lead throughout all phases of various projects, including development, production, and deployment, ensuring successful project completion. • Assisted in the development of the Mitchell mobile application, contributing to its functionality and user interface. • Utilized Adobe Creative Suite, HTML, CSS, jQuery, and JavaScript to design and enhance web pages and forms, adding dynamic functionality and interactivity. • Assisted in the creation of banners and graphics for emails, websites, and online marketing materials, ensuring visually compelling and brand-consistent visuals. • Created and executed email blasts using Eloqua, effectively delivering targeted content to mailing lists. • Held responsibility for search engine optimization (SEO) research and implementation, continuously tracking and optimizing website rankings to ensure optimal visibility and top rankings on Google and major search engines.

Pdesignz ConsultingWeb Designer | SEO Strategist | Digital Marketing Expert

Feb. 2004San Diego, California, United States● Built and optimized websites, improving conversion rates by 40%. ● Boosted organic traffic by 150% through advanced keyword strategies and on-page optimization. ● Conducted technical SEO audits and implemented solutions that improved site speed by 25%.