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Work Background
Super Good StudioExecutive Producer
Jan. 2022Portland, Oregon, United States• Founded a creative studio focused on integrated digital & Broadcast campaigns for top brands, with hands-on leadership across production, creative strategy, content creation, and operations. • Produced marketing campaigns for global brands like Nike, Gatorade, FanDuel, Sam Adams and Häagen-Dazs. • Directed end-to-end campaign execution, from concept development to delivery, across digital, experiential, retail, and broadcast. • Negotiated production contracts, managed vendor relationships, and supervised large-scale budgets. • Mentored junior producers and emerging creatives, fostering team growth and innovation. • On-set sports tech directing elite athletes and models on authentic sports movements on camera.
INDUSTRY (PDX)Producer & Studio Manager
Mar. 2019 - Oct. 2022Portland, Oregon Area• Built an in-house content studio from the ground up within the agency, created processes to streamline production workflows to improve project efficiency. • Produced campaigns for Nike, Converse, Timberland, HP and Women’s Sports Foundation—managing content teams and overseeing execution across photo, video, and digital formats. • Collaborated closely with in-house designers, editors, and social media leads to maintain on-brand execution across platforms. • Led research trips and built segmentation rooms for Nike to gain generational consumer insights. • Briefed and managed freelance directors, photographers, and illustrators across campaigns.
GLP.LAPartner & Senior Producer
Jan. 2016Portland, Oregon• Agency of record for the launch of Nike SNKRS, collaborating on creative direction and producing franchise stories for 3+ years. • Partnered with Nike DNA on culturally-driven campaigns rooted in Nike’s product and athlete legacy. • Produced end-to-end production processes, delivering impactful stories like the Nike Air Mag campaign. • Oversaw deliverables across multiple mediums including print, AV, digital, and retail —aligning stakeholders from brief through asset delivery.
We Are Not PilgrimsAccount Manager & Producer
Oct. 2013 - Jan. 2016Portland, Oregon Area• Directed studio operations and creative production for seasonal Nike projects. • Served as studio photographer and stylist, maintaining visual consistency across seasonal campaigns. • Produced projects as the agency of record for Nike Sportswear NA Brand Marketing, including launch support for the inaugural Air Max Day. • Built and maintained relationships with production vendors and emerging talent.
NikeProject Manager
Jan. 2010 - May. 2013Portland, Oregon Area• Managed real-time social activations for Nike Fuelband and Flyknit launches—curating UGC and creating shareable content. • Produced immersive digital experiences at retail and event venues, integrating social storytelling into physical environments. • Served as Project Manager for “The Chosen” video contests for Nike SB & Snow, driving one of Nike’s most successful UGC platforms. • Tracked engagement metrics and surfaced actionable insights to improve digital storytelling and audience response.
FreelanceProduction Assistant & Product Stylist
Dec. 2009 - Feb. 2013Portland, Oregon AreaFreelance Production Assistant & Product Stylist for Advertising Agencies.
NikeWeb Analyst
Nov. 2009 - Nov. 2010Portland, Oregon, United StatesWeb Analytics Manager for Nike websites and social channels.
We The MediaDigital Media Content Manager & Web Analyst
Sep. 2008 - Sep. 2009Portland, Oregon, United States• Managed and created content for a Nike marketing tool called The Hookup, a twitter platform that linked users with local retailers and offered exclusive Nike products and opportunities. • Web Analytics manager for Nike's Latin American websites and social channels, analyzing engagement metrics to provide actionable insights.
BG PaintingCo-Owner
Jan. 2002 - Dec. 2008Portland, Oregon, United States• Founded an interior/exterior painting company. • Managed the marketing and business operations for BG Painting. • Managed painting crews.
Junk BustersOwner
Jan. 2000 - Dec. 2002Portland, Oregon, United States• Founded a hauling/moving company in high school. • Transitioned the hauling/moving company into a painting company in 2002.
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