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Work Background
Kingfisher plcIndustrial designer
Oct. 2021Lille, Hauts-de-France, FranceKingfisher plc is the largest home improvement retailer in Europe and the third largest in the world. The Group operates approximately 1,900 stores across 8 countries, serving millions of customers through well-known brands such as B&Q, Screwfix, Castorama, and Brico Dépôt DEPARTMENT Design Studio (Style, Industrial Design & Engineering) GOAL Create innovative, high-quality, affordable products that meet customer needs. SCOPE: Bathroom & Storage PRODUCTS: Taps, Hydrotherapy, Sanitaryware, Basinware, Furniture, Accessories KEY ACTIVITIES • COLLABORATION: Work with style, quality, sourcing, and commercial teams. • EXPLORATION: Identify user needs; explore short- and long-term solutions. • PRODUCT DEVELOPMENT: Refine designs with technical, commercial, and supplier input. • COMMERCIAL BALANCE: Align creativity with business needs. • DESIGN LANGUAGE: Ensure consistency across product lines. • SUSTAINABILITY: Reduce water use and carbon footprint. • STRATEGIC TOOLS: Apply user research, design guidelines, and exploratory methods. • PROJECT MANAGEMENT: Lead projects, guide agencies and junior team members. KEY ACHIEVEMENTS • Levanna – Faucet & Shower Range: Launched in UK, FR, PL, RO; reduced water use and improved comfort; received Red Dot Design Award 2024. • Levanna – Bathroom Storage Accessories: Improved grooming accessibility in UK and PL. • Ceramic Ranges (Confidential): Created and co-developed two ceramic product lines for commercialisation. • Inclusive Bathroom Range: Co-created inclusive bathroom products in collaboration with therapists and accessibility organisations. • Furniture Range: Created and developed two ranges of bathroom furniture, now confirmed for launch. • Experimental R&D Projects: Ran exploratory projects focused on space optimisation, water savings, and accessibility.
FreelanceIndustrial designer
Sep. 2018 - Oct. 2021parisSCOPE Kitchenware, Home Appliances, Audio, Brewing, Fragrance, Spirits GOAL Enhance user experience through improved product solutions CLIENTS Centdegrés, 5.5 Studio, Dalmore, Peugeot Saveurs, Spike Brewing, Symetrix, Gissah, FIA KEY ACTIVITIES CUSTOMER RESEARCH: Prospecting across Europe, Asia, Middle East, and the Americas COLLABORATION: Partner with designers, engineers, and commercial teams USER ANALYSIS: Identify pain points and core needs through research EXPLORATION: Propose multiple concept directions DESIGN LANGUAGE: Maintain visual consistency across product lines PRODUCT DEVELOPMENT: Refine designs with technical and supplier input KEY VISUALS: Produce high-quality renderings for reviews and marketing KEY ACHIEVEMENTS • PEUGEOT SAVEURS - Designed new tableware line for Peugeot Saveurs, supporting strategic brand extension. • SYMETRIX – Revamped the entire range of wall-mounted audio equipment. • SPIKE BREWING - Developed a new brewing pump, improving performance and brand identity. • AVON - Led the creation of the “Herstory” fragrance. • GISSAH – Revamped and developed the “Signature,” “Luxury,” and “All Over Spray” fragrance collections. • DALMORE – Directed the design and development of a luxury furniture set for Dalmore’s Decades No.4 Collection.
CentdegrésProduct designer
Dec. 2016 - Dec. 2018Shanghai City, China and Paris, FranceFrench design agency specializing in the beauty industry (11 countries, 100 employees, revenue: €12.05M) DEPARTMENT Industrial Design SCOPE: Beauty & Fragrance PRODUCTS: Perfumes, Skincare, Makeup, POS Displays & Booths GOAL Create innovative, brand-aligned solutions for global clients KEY ACTIVITIES BRANDING & DESIGN LANGUAGE: Ensure cohesive visuals aligned with brand identity COLLABORATION: Work with architects, graphic designers, and strategists for project coherence PRODUCT DEVELOPMENT: Refine designs with engineers, suppliers, and craftsmen BEAUTY TRENDS: Integrate insights from trend agencies INNOVATION: Partner with innovation teams to create new fragrance experiences KEY ACHIEVEMENTS • BLEND-IT - a fragrance innovation showcased at Beautyworld. • OMAN LUXURY - revamp of the luxury fragrance line, blending local cultural elements. • ORIFLAME - designed and created Oriflame’s 'The One' makeup range, establishing a new brand identity. • COSMOPROF AWARD 2018 - designed and developed a trophy blending craftsmanship and technology. • SOVYA - Revamp of a Chinese hair care range, repositioned as high-end with a natural, vintage-inspired identity that drives strong sales and brand success • LONGRICH - Creation and development of a popular Chinese Florida Water inspired by Suzhou’s traditional culture
IOTA DesignProduct Design Agency
Jul. 2014 - Dec. 2014Région de Paris, France
MASTAR STUDIO Accessoiresbureau de création d'accessoires
Jun. 2013 - Oct. 2013Région de Paris, FranceConfidentiel
Gv concept & designDesigner
Jan. 2012 - Jan. 2013Confidentiel
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