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Work Background
Divi Chief Executive Officer
Feb. 2024NYC & Dallas, TX
Peace Out SkincareChief Commercial Officer
Mar. 2020 - Oct. 2022NY / CAIn partnership with the Founder, I provided strategic oversight and direction for our global business, encompassing Marketing, E-commerce, Digital, Sales, Finance, Social and PR, Operations, QA/QC, and Human Resources. Resulting in successfully aligning initiatives with our financial goals to enhance both top-line and bottom-line performance.
SHORT & LONG-TERM STRATEGY: Spearheaded the development of a comprehensive 3-year strategic plan, successfully doubling comparable sales and profits while facilitating the launch of three new international markets. This initiative fully funded our expansion efforts and established a robust foundation for future growth.
BRAND EVOLUTION: Collaborated closely with the Founder and leadership team to refine our brand positioning and messaging, shaping a vibrant company culture that supports our transition from startup to mid-sized enterprise.
INNOVATIVE BRAND DEVELOPMENT: Designed and executed a multi-faceted brand awareness strategy leveraging social media, public relations, digital marketing, and paid advertising, resulting in a threefold increase in e-commerce revenue and significant expansion of our global retail partnerships.
ORGANIZATIONAL EXCELLENCE: Led transformative efforts to enhance organizational structure, streamline processes, and implement robust checks-and-balances, ensuring we remain agile in meeting the evolving demands of the market and our consumers.
SECURED FUNDING: Successfully secured our first-ever minority investment, paving the way for substantial growth opportunities and reinforcing our commitment to profitable expansion.
Milk MakeupGeneral Manager
Jan. 2018 - Sep. 2019Greater New York City AreaStrategically designed and executed a 3-year international roll-out plan while working within existing parameters of the organization and driving both top and bottom-line growth.
• Worked in tandem with internal departments to make the brand Internationally viable including Regulatory, Packaging, Product Development, Finance, Operations, Digital, Marketing, VM, Planning and Forecasting, Education, and Creative while ensuring the brand ethos was properly communicated in a locally relevant way.
• Integral in the largest launch in the history of Cult Beauty (UK) and drove to #6 brand rank for UK/Ireland territory.
• Partnered with Sephora EU through a 2-prong strategy: EU-wide launch of Minis within Beauty On The Fly (B&M + .com) and full-line launch within 4 countries (B&M + .com) overdelivering to all financial objectives.
• Collaborated with Sephora Canada to drive +70% comp growth in .ca and brick and mortar, all while moving brand rank to the top 12 while only being in 30% of their store distribution.
• Drove US Sephora and Sephora Inside JCPenney business from #23 rank to the #12th rank, while completely overhauling the business model to drive +20 points higher profit % for this channel.
ShiseidoVice President; Sephora and Buxom
Oct. 2016 - Jan. 2018Hand-selected to lead a complete restructure of bareMinerals and Buxom to help revitalize both businesses.
• bareMinerals: Directly responsible for delivering LE3 for Retail ($60+M), Gross, Net and OP.
• Buxom: Head of Sales Buxom USA, responsible for delivering the LE3 for Retail ($55+M), Gross, Net and OP, while over-delivering to the original Budget. Channels: Sephora, ULTA, Macy's, QVC, Spa, Military and .com.
• Became a trusted resource for Marketing, Product Development, Sales Operations, owned (Retail and .com), and Creative, and often asked to participate in developing programs and strategies.
Pat McGrath CosmeticsGlobal Managing Director
Mar. 2015 - Oct. 2016First hire to partner with the world's leading makeup artist on all Special Projects including the creation of her namesake brand and a never-before-seen DTC Digital Innovation model. Manage all aspects of the strategy, creation, execution, and development of the Limited-Edition Collections and the Core Line. Oversee the successful launch of Pat McGrath Labs exclusively through owned Digital and E-commerce platforms, including 6 Limited Edition Releases that sold-out within hours and surpassed all goals.
• Partner with Pat McGrath to understand her vision and oversee the conception, creation, and execution.
• Define the Global strategy including Digital, Sales, Marketing, Product, Distribution, Financial, and Operational.
• Hire a team of best-in-class experts to help challenge, realize, and drive the desired omnichannel strategies.
• Led all efforts, in partnership with the Founder, to secure first-ever outside funding leading to a $1bn+ valuation.
JPM ConsulltingCEO & Founder
Jun. 2014New York, New York, United StatesSuccessfully supported and led a diverse range of clients, from concept start-ups to fast-growth brands, across various domains including Strategy, Growth, Marketing, Ecommerce, Finance, Operations, and Product Development within all beauty sectors. KEY ACHIEVEMENTS
- BAI BIOSCIENCES: Collaborated with the Founder to commercialize patented anti-aging technologies, resulting in the launch of Pavise, which received multiple design and technology awards.
- PEACE OUT SKINCARE: Transitioned from consultant to full-time CCO, driving 100% comp growth in under 12 months and securing global distribution for launches in Canada, Europe, the Middle East, and Asia Pacific.
- PRIVATE EQUITY: Initially served as M&A consultant before becoming a Growth/Leadership consultant for a multi-billion-dollar Private Equity Fund, identifying and assessing M&A opportunities in the CBD, Skincare and Haircare sector, leading to a significant investment and ongoing strategic advisory role.
- MAKEUP ARTIST BRAND (Makeup By Mario): Partnered with the Founder to developed comprehensive brand strategy, product positioning, and go-to-market plans alongside crafting a 3-year P&L and distribution strategy.
- EVEREDEN: Evolved from consultant to Strategic Advisor for the CEO and President, guiding the brand’s growth through partnership strategies, retail roll-outs, and global distribution initiatives.
- MASS-CHANNEL MULTI-CATEGORY LEADER: Partnered with Leadership team to drive complete strategic evolution resulting in doubling revenue within first 12 months.
MAKE UP FOR EVER; LVMHGeneral Manager; Americas
Jan. 2011 - Jun. 2014New York, NYHired to create the free-standing boutique model and within 6 months promoted to General Manager North America, responsible for all facets of the brand and expansion across North America. Effective January 2013, complete Latin America responsibilities added. Responsibilities grew to include full P&L Management, Marketing, Sales, Digital, HR, Operations, Retail, Education/Artistry/Events, Merchandising and Public Relations.
• Drove Retail sales in all markets and remained on-budget, averaging +30% annual growth (+15% comp) to over $160M annually in the Americas, 150+ employees, representing 36% of the worldwide business.
• Grew rank in Sephora NA; moved to #2 color brand in Sephora US and #1 color brand in Sephora Canada.
• Oversaw SiJCP expansion, resulting in full-network distribution, $34M and #3 color brand ranking.
• Restructured entire Americas team to ensure omnichannel service capability.
• Launched Mexico and Brazil, becoming the #1 brand in Sephora Mexico, and #3 brand in Sephora Brazil.
• Created boutique concept and spearheaded expansion within North America by opening seven boutiques and five Shops-Within-Sephora-Stores in the market, while renegotiating terms to ensure bottom line success.
Temptu CosmeticsVice President/GM – Global Sales and Marketing
Feb. 2008 - Jan. 2011Greater New York City AreaCreated and managed all aspects of the existing Temptu Pro brand and new consumer brand, including Marketing, Sales, Branding, Product Development, Operations, Events, Education, and Distribution strategies.
• Concepted, developed, and executed a new consumer brand while managing all aspects of the existing pro line
• Negotiated, launched, and grew a new Retail Distribution Strategy for the launch of Temptu, resulting in Retail Sales total of $17M in the first year, including Sephora NA, QVC, and e-commerce.
• Drove 100%+ growth in Year 2 while creating a profitable business in Year 2 through P&L Management.
• Identified new distribution channels, resulting in +125% comp growth and 250% global brand growth.
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