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Work Background
Grupo DreamersMedia Manager
Feb. 2025Client: Bradesco
BETC HAVASMedia Manager
Jun. 2024 - Feb. 2025Client: Santander
Mediabrands BrasilMedia Manager
Jan. 2024 - May. 2024- Leadership and management of the media team, defining roles, responsibilities, objectives and guiding the carrying out of activities and delivery of results;
- Development of strategic media plans for multichannel campaigns;
- Monitoring campaign/publication schedules;
- Client budget management by campaign and channel;
- Monitoring and analysis of the main campaign KPIs, together with the Planning and Operations team, recommending continuous improvements to improve results;
- Management of financial processes relevant to the Media area (such as issuing PI, PO controls, vehicle NFs, etc.);
- Leading media meetings with the client and conducting presentations;
- Preparation of campaign reports with quantitative and qualitative data analysis, analysis of competitor media actions and generation of insights;
- Leadership of transversal projects or agendas within the team, that is, which may involve other brands to benefit the portfolio and team growth;
- Interface with customers, partners, vehicles and internal team on a daily basis, including global operations teams;
- Market analysis and new trends for the area. Clients: Suzano, Mimmo, Neve, Energizer, Emirates and SABIC
AfricaMedia Supervisor
Oct. 2021 - May. 2023São Paulo, São Paulo, Brasil- Strategic planning, simulation of digital plans and defense of tactical plans for Offline and Digital media;
- Development of programming and offline media plan (TV, radio, print media and OOH);
- Knowledge in media research (Monitor and TGI);
- Monitoring and optimization of digital campaigns – media KPIs;
- Supervision of the entire campaign implementation process;
- Monitor the final result of campaign settings with the BI analyst;
- Monitoring deadlines and budget for all campaigns;
- Monitor billing and budget control processes;
- Strategic meetings and presentations and results for clients;
- Develop team, planner and coordinator. Clients: Marisa and Azul
Casa Lab DigitalMídia
Aug. 2021 - Apr. 2023
Faculdade de Ciências Médicas da Santa Casa de São PauloMarketing Coordinator
Nov. 2016 - Jun. 2021São Paulo, Brasil- Supervision and assistance in the execution of Master Plan and the Tactical Plans of the brand.
- Analysis of data and internal and external information in order to contribute towards the understanding of the education market with respect to the service and product portfolio of the School and its offer suitability to the target public involved.
• Analysis of internal search data, complementing the studies with secondary data and other information applicable to the study developed, presenting the final interpretation and recommendations.
• Guidance to and development of employees of the team, such as trainees, clerks, and assistants.
• Performance and coordination of market searches, preparing or reviewing questionnaires to meet the objects defined, in addition to instruct external researchers and monitoring field work auditing.
• Development of required analyses or internal or external contacts contributing towards the Strategic Planning of the Marketing Department and the School.
• Preparation of periodical reports of activities and actions developed to disclose courses, identifying the investments, results, and returns in the period.
• Organization of institutional events and steps required to do so (contacts with suppliers, service hiring and rent of spaces and so on) with the purpose of making the brand stronger to support the activities developed.
• Identification of supplementary opportunities of disclosure (fairs, colleges, and preparatory courses for college entrance examination) for the products and services forming the School’s portfolio and other means that make the brand Faculdade da Santa Casa de São Paulo noticeable to the market.
• Monitoring of the preparation of ad materials, use of budgetary control of the area and recommendation of business and partnership opportunities or release of new products and services.
- Planning, implementation and optimization of marketing actions in digital (Facebook Ads, Adwords, Google Analytics, inbound)
Faculdade de Ciências Médicas da Santa Casa de São PauloSenior Marketing Analyst
Jan. 2013 - Oct. 2016• Analysis of data and internal and external information in order to contribute towards the understanding of the education market with respect to the service and product portfolio of the School and its offer suitability to the target public involved.
• Analysis of internal search data, complementing the studies with secondary data and other information applicable to the study developed, presenting the final interpretation and recommendations.
• Performance and coordination of market searches, preparing or reviewing questionnaires to meet the objects defined, in addition to instruct external researchers and monitoring field work auditing.
• Development of required analyses or internal or external contacts contributing towards the Strategic Planning of the Marketing Department and the School.
• Preparation of periodical reports of activities and actions developed to disclose courses, identifying the investments, results, and returns in the period.
• Organization of institutional events and steps required to do so (contacts with suppliers, service hiring and rent of spaces and so on) with the purpose of making the brand stronger to support the activities developed.
• Identification of supplementary opportunities of disclosure (fairs, colleges, and preparatory courses for college entrance examination) for the products and services forming the School’s portfolio and other means that make the brand Faculdade de Ciências Médicas da Santa Casa de São Paulo noticeable to the market.
• Monitoring of the preparation of ad materials, use of budgetary control of the area and recommendation of business and partnership opportunities or release of new products and services.
• Preparation of content and monitoring of social networks.
Faculdade de Ciências Médicas da Santa Casa de São PauloMarketing Analyst
Feb. 2009 - Jun. 2012São Paulo Area, Brazil- Analysis of data and internal and external information in order to contribute towards the understanding of the education market with respect to the service and product portfolio of the School and its offer suitability to the target public involved.
• Analysis of internal search data, complementing the studies with secondary data and other information applicable to the study developed, presenting the final interpretation and recommendations.
• Organization of institutional events and steps required to do so (contacts with suppliers, service hiring and rent of spaces and so on) with the purpose of making the brand stronger to support the activities developed.
• Development of required analyses or internal or external contacts contributing towards the Strategic Planning of the Marketing Department and the School.
• Preparation of periodical reports of activities and actions developed to disclose courses, identifying the investments, results, and returns in the period.
• Identification of supplementary opportunities of disclosure (fairs, colleges, and preparatory courses for college entrance examination) for the products and services forming the School’s portfolio and other means that make the brand Faculdade de Ciências Médicas da Santa Casa de São Paulo noticeable to the market.
• Monitoring of the preparation of ad materials, use of budgetary control of the area and recommendation of business and partnership opportunities or release of new products and services.
- Support to the implementation and supervision of activities of Educasus Project (initial model of Distance Education programs).
Meta 29Marketing Assistant
Aug. 2007 - May. 2008São Paulo e Região, Brasil- Management of publicity projects.
- Negotiation of ad spaces.
- Development of new projects and sales options.
Avament TraduçõesCustomer Service and Project Analyst
Jul. 2006 - Jul. 2007São Paulo e Região, BrasilDirect customer support.
- Preparation of budgets and development of projects.
- Management of projects and deadlines.
- Support to important customers, such as Nokia.
RINO COMCustomer Service Assistant
Apr. 2005 - Jan. 2006São Paulo e Região, Brasil- Direct customer support. - Performance of all internal bureaucratic aspects, production of briefings and diligence in campaign deadlines.
- Participation in relevant projects of the agency.
Grupo Dreamers
BETC HAVAS
Mediabrands Brasil
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