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Work Background
Chapel Hill DenhamDigital Marketing Lead
Nov. 2021Lagos, NigeriaExecuting and driving Digital Marketing initiatives and Campaigns across the business Working closely with the Corporate Communications team to help guide content strategy for digital channels, including external websites. Synchronising and interpreting all approved communication with the Creative Agency/graphics team to ensure brand compliance and flawless campaign execution Execute all Digital marketing ads to increase awareness, leads and conversions Discover target keywords for each business module and rank approved target keywords on the SERPs Identifying technical issues on the website, escalating to the relevant stakeholders and ensuring timely resolution Work collaboratively with Corporate Communications, CX and Data Teams to develop consistency and best practices across the business. Initiate email marketing campaigns and remarketing & retargeting initiatives to increase email open rate & engagement rate, website traffic and conversions Grow email database through Landing Page created for events and other identified Lead magnets Provide comprehensive weekly, month and quarterly reports on all digital activities to include ROI, CTRs, leads and conversions Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identifying trends and insights, and optimising spending and performance based on the insights Brainstorm new and creative growth strategies Utilising a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimises user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
SeerBitDigital Marketing Lead
Feb. 2021 - Nov. 2021Lagos, NigeriaPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Olajide Oyewole LLP (A member of DLA Piper Africa)Business Development Executive
Mar. 2020 - Mar. 2021Lagos, Nigeria• Provides market research and analysis; prepares research-based reports. • Work to build more contractual contracts for the organization to ensure sustainability and market share protection • Achieve peak productivity and performance. • Ensure clients satisfaction and retainership. • Drive marketing activities for Firms recognition • Generating new client leads and proposing new business development strategies. • Strategic Planning and Implementation: Develops, implements, and manages the firm’s business development and client services plan consistent with the firm’s strategic plan and policies set by the firm’s Partners. • Budgeting: Develop and manage the firm’s business development and client services annual budget, which includes marketing expenditures for the firm, practice groups, and individual lawyers. • Media/Public Relations: Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies). • Develop negotiating strategies and positions by studying the integration of new ventures with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. • Identifies, develops and targets growth strategies and plans focused on both financial gain and increased client base. • Drives forward sector campaigns, ensuring the successful delivery and monitoring of potential revenue channels. • Develops, delivers and promotes legal services and business development proposals for clients on technical services in an effective & professional manner. • Evaluates and maintains the Firm’s databases utilized for business development, public relations and client services, and generates reports as requested. • Reports directly to the Managing Partner.
News Central TVDigital Strategist & Traffic Acquisition Manager (SEO, SEM, PPC)
Apr. 2019 - Apr. 2020NigeriaProvide insights for goals and objectives during planning phases via research Develop the tactical digital marketing strategy relevant to key department and company business models Utilize cross-department resources through the entire marketing deliverable cycle including initial planning, implementation, monitoring, optimization, analysis and reporting Interact with partners via call, email and face-to-face meetings to facilitate deliverables and marketing meetings Collaborate with the marketing/commercial team to tell a story via additional insights in monthly and quarterly performance reports and dashboards Drive consumer insights across a range of clients and industries to spot trends and opportunities for our business Provide analysis of results and optimization ideas to Digital and Marketing team in order to grow business and improve goals Maintain an understanding of industry trends and provide relevant insights to teams Ideate, create, evaluate business models
Jumia NigeriaCountry SEO Manager (NG, GH, UG, TZ)
Feb. 2018 - Mar. 2019Lagos, NigeriaCreated and Implemented SEO Strategy for E-commerce websites across East and West Africa Conducted extensive KW research, identified over 4000 unique keywords Conducted regular content audits, provided and implemented key on-page and technical recommendations Identified emerging and existing content gaps, aligned with content creators on a strategy to and execute actions that will at a minimum double NMV and increase traffic by over 20% Month over month Developed link building strategies to increase backlink profiles Used On Crawl, AWR and Screaming Frog to identify weaknesses and implemented a strong robots.txt update Reviewed and analysed sites for areas to be improved, deleted and/or revised Wrote SEO text to improve organic traffic and ranking Managed and increased conversion rate by 5% month over month Created and implemented advanced SEO strategies including the creation of e-commerce cluster pages to improve NMV and grow traffic Created techniques to optimise the websites for New customer acquisition with the use of low AOVs
Avenue234.comHead, Marketing & Operations
May. 2016 - Sep. 2017Lagos, NigeriaCreated strategies with management. Developed policies that correlated with approved strategies. Implemented effective processes and standards. Managed customer service, fulfilment and ensured customer retention. Oversaw compliance with regulations. Managed all IT solutions. Reported on operational progress.
Smith & BradfordProduct Specialist
Dec. 2015 - Sep. 2020Lagos, Nigeria• Conducted market research through surveys, desktop research, sending emails and making calls. • Engaged clients to understand what problems they needed their products to solve and assisted with developing the full product features • Answered all product-related questions in a polite manner and addressed queries promptly. • Collaborated and with the client and engineering teams. • Planned and assisted with new product releases and events. • Performed product demonstrations for clients, staff, and other stakeholders. • Assisted with the development of business plans. • Scheduled training sessions and attending meetings as required. • Identified new market opportunities and relaying this information to Clients, and other relevant stakeholders. • Regularly made helpful product recommendations and suggestions with a view to increasing revenue.
MTN NigeriaData Centre Operator (Contracted)
Sep. 2012 - Sep. 2015Lagos, Nigeria• Faults and request resolution on applications, system availability, backup & restore for internal customers based on IS metrics and the use of remedy • Effective monitoring of the status and performance of data centre environment – power, air conditioning, fire alarm system and physical environment • Monitoring backups using backup detail schedule, escalate backup failure within one hour from the time of failure and restart backup that fails with an error and ensures its completeness • Log incident for all backups detected with errors and send SMS out using putty for all backup failures. • Managing backup tapes and its offsite storage to improve data availability and reliability • Prompt identification of problems in the IS (information systems) environment and advise responsible authority according to standby roasters and escalation procedures. • Managing the stores, Cage area, DMZ and controlling the inventory therein • Managing and controlling of the staging areas and the introduction of new infrastructure into production areas • Physical inspection and reporting on data centre Uniflair ACs, Windows servers, UNIX servers and frames, Storage, fire alarms, etc. • Data centre access control management in line with defined change management procedures. • Backup execution and monitoring being followed as per defined procedures • Prompt identification of unorganized and messy cables in conformity with cabling management and standards maintenance • The data centre environment condition monitoring (temperature, humidity, and power) using the tool available for temperature measurement. • Co-ordination of major incidents across the IS Group on a constant basis • Notify IS support staff of critical events within their environments, proactively and interactively. • Minimizing the downtime of IS components by identifying failures before they impact the IS service.
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