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Work Background
UnionXHead of Marketing
Jul. 2024Región Metropolitana de Santiago, Chile
Gabrí Patagonia Gin & VodkaHead of Marketing
Jan. 2024 - Aug. 2024Head of Marketing at a prominent Chilean distillery in Patagonia, leading a team dedicated to brand positioning and business growth. - Definition of the annual marketing calendar and budget.
- Managing social media and its content creation.
- Establishment of brand image guidelines.
- Responsible for online and offline marketing actions and strategies.
- Ensuring compliance with brand guidelines in all communications.
- Directing and organizing the marketing team.
- Paid media management, including strategy, plan approvals, plan tracking, research, and implementation of insights.
- Ensuring care and consistency in brand communication across all channels.
Global Titanio SPAChief Marketing Officer
Feb. 2021 - Sep. 2023Santiago, ChileBubba Essentials and Black Bubba CMO and Visual Director for the brands Bubba Essentials and Black Bubba; leaders in the accessories and apparel industry in Chile, Peru, Mexico, Uruguay, and Argentina. - Definition and implementation of the annual marketing plan. - Definition, planning, and budget management. - Establishment of brand image guidelines. - Responsible for online and offline marketing actions and strategies. - Creation, coordination, and execution of creative briefs for photography productions and influencer collaborations. - Planning the brand's retail calendar in conjunction with the planning and product department. - Coordination of the social media strategy and content for both brands. - Management and supervision of the visual merchandising department. - Coordination and management of the human team: goal tracking, development,and performance evaluation of 7 individuals. - Paid media management, including strategy, plan approvals, plan tracking, research, and implementation of insights. * Social media growth achievement from 2021 to 2023: Bubba Essentials: 70,16% / Black Bubba: 297,7%
* Sales growth achievement from 2021 to 2023: 65%
Factory NineChief of Marketing
Jul. 2020 - Feb. 2021Santiago, ChileIn charge of establishing the marketing department for a pastry industry company. Responsible for managing, supervising, and designing the positioning, performance, and creative strategy for a growing company. - Management of digital marketing strategy and actions. - Designing communication materials for offline and display channels. - Coordinating the creation and production of graphic assets for digital channel communication. - Budget management and planning. - Planning and coordinating the social media calendar with the agency. - Art direction and production of social media and campaign photos.
MikiRossi MktMarketing Advisor
Jun. 2020Marketing advisor with a unique edge—I'm also a designer. My creative perspective adds a powerful dimension to generating innovative ideas for effective campaigns. I specialize in guiding brands to thrive through inventive strategies, analyzing past actions, and fostering growth with a compelling communication style and image. More info: www.mikirossi.com
Lounge S.ASenior Marketing & Design
Nov. 2019 - Jul. 2020Santiago, Región Metropolitana de Santiago, Chile- Responsable for the brands image.
- Budget management and planning.
- Marketing actions, strategies and digital campaigns. - Design of graphic pieces mailings, content for social networks and web page design.
- Creation and design for all graphic design pieces: mailings, social media art, on and off line graphics and ecommerce website design.
- Visual Merchandising: window display design and instore graphics.
- Art direction and production of social media photos and campaign photshoot.
-Inhouse design and creativity support.
Lounge S.ADesign and Production
Mar. 2017 - Nov. 2019Huechuraba, Región Metropolitana de Santiago, ChileChilean brand leader in women's accessories. Responsible for the design of online and offline graphics for our website, social media, mailings, artwork for in-store visuals including window displays. IG and facebook ads, offline ads, special projects and in charge of the creative direction of the social media and campaign photos. Creation of new and attractive marketing strategies for the brand.
efizityDesigner
Jun. 2015 - Jan. 2016Santiago, ChileCompany specialized in energy management. Responsible for the Design area of the company. Developing and collaborating in digital projects and graphics, collaborating in web designs as well as designs of physical elements of the brand.
YebameCo-Founder & Creative Director
May. 2014 - Feb. 2016Santiago, ChilePart of the founding team of the first ride-hailing app in the Southern Cone. Winners of foreign funding from SOS Ventures (investor in Netflix, GuitarHero). - Responsible for graphic content management and the marketing strategy and brand positioning. - Creator and designer of the brand image and its identity.
Universidad del DesarrolloAyudante Gráfica Digital - UI/UX Design
Mar. 2014 - Jul. 2014Santiago, Chile
Universidad del DesarrolloAyudante 2 cursos de Fotografia
Mar. 2014 - Jul. 2014Santiago, Chile
Sebastian Errazuriz StudioInternship Sebastian Errazuriz Studio
Jan. 2014 - Feb. 2014Brooklyn, New YorkProfessional internship abroad. Focused on the artist exhibition "Tough Love", working mainly in typography and printed layout designs.
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