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Work Background
FreelanceArabic Editor & Copywriter
Dec. 2017United Arab Emirates- With over 12 years of experience in content development and corporate communication, provide professional, fast, customer-focused and quality-controlled of all kinds of content, mainly in Arabic, including writing, editing, translating and proofreading material for a wide variety of industries such as automotive, banking, education, energy, utilities, media, government, healthcare, manufacturing, real estate, retail, etc. Moreover, my resources extend to a wide network of native Arabic and English freelance copywriters, translators and graphic designers as well. As a freelancer, I Involved with host of prestigious events within copywriting, translation, quality assurance and social media content. Notable projects to mention:
- Abu Dhabi Sustainability Week 2018: collaborated closely with Masdar media team during the preparatory phase of the event. My role in content creation, translation and quality assurance covered press releases, scientific reports, speeches, op-eds, fact sheet, messaging toolkit, regional and international government invitations. My support role extended till post event.
- Gov Games: the world-first initiative from His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum with participation of local, federal and international government teams. My role covered En-Ar translation and quality control of the press releases along with media statements and media briefings.
EtisalatSpecialist/Corporate Communications
Dec. 2014 - Dec. 2017Abu Dhabi- Worked as a member of the Corporate Communication team and my role included developing Arabic editorial materials and creating stories in line with Etisalat vision and goals. Beside of the En-Ar translation, this included developing press releases, speeches, interviews, articles, Media statements and more within telecom & IT sector as well as other related areas like smart cities, smart government, smart future and AI artificial intelligence.
- Crisis management: created and translated official and media statements during the corporate reputation-crucial cases. - Created the printed and tv interviews of the top management including the CEO, during the events, financial results and big announcements. - Incorporated in Etisalat CSR program and managed the whole comunication masseges and edoterial content to support the corporation's CSR initiatives to get the maximum exposure. - took the charge of creating the content of Etisalat entry to ‘UAE Pioneers Award 2016. It was awarded with the ‘Best Private Sector Initiative to Encourage Reading among Children’ in acknowledgment of the Etisalat Award for Arabic Children’s Literature. - Involved with content related tasks along with media engagement programs for prestigious events such as Gitex, The Government Summit and Internet of Things World Forum.
Weber ShandwickMedia Relations Executive
Dec. 2012 - Nov. 2014Dubai, UAE- Worked as member of the Arabic team and my role included translating and developing editorial materials for our clients with focus on producing a market-oriented Arabic content within many industries in both government and private sectors including real estates, IT, finance, consumer, bussiness, medical, sport, energy. - Beside of conducting tasks for the company clients, I contributed in projects for the company, undertaking content related duties including translating websites and brochures into Arabic.
- Content ranged from press releases, specialized reports, Q&As and stories to technical lists. - Some of projects worked on:
- Jaguar Land Rover Company 2014 models launch campaign. - Laffan Refinery 2 (LR 2) Project of QatarGas company.
- Boeing 787 battery review
- Ernst & Young market researches and surveys
- New communities and projects launched in Dubai by Dubai Properties Group - Hamad bin Khalifa University website.
- The Big5 exhibition in Dubai and KSA. - Samsung new products launch.
- Zippo Encore Arabia campaign. - Damas new corporate identity campaign
Asdaa Burson MarsetellerArabic Editor
Oct. 2010 - Dec. 2012Dubai, United Arab EmiratesAt Asdaa Burson Marseteller I started my career and I am so proud that this big name is the first step in my way towards the 1000 miles journey. - Worked as core member of the Arabic team and contributed to preparing editorial content with a special focus on original copy generation and translation with a profile that covers business, IT, finance, consumer marketing and more. - Involved in preparing comprehensive reports, news stories, and speeches for a number of government organizations and private businesses - Seconded to the client office from 1 Feb to 13 Dec 2012 as one of Asdaa's PR team didicated for Etisalat Corporation in Abu Dhabi. Besides of writing press releases, speaches of Etisalat senior officials for national occasions and media Q&As, I involved in Etisalat related events like Gitex. - Some of the projects worked on:
- The Ford Motor Company Conservation and Environmental Grants 2010/2011 - GITEX Technology week 2012 in Dubai
- Millions of Milkshakes launch project in Dubai - Fonterra Anlene campaign (Wolk for Bones)
- Mouwad Jewellery website
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