Transformational marketing and innovation leader with 15+ years of experience shaping categories, scaling global portfolios, and delivering double-digit growth across FMCG, luxury spirits, and wine in Asia and Australia. Recognized for building and embedding innovation functions, redefining brand positioning, and pioneering category-first growth strategies (e.g. zero-alcohol wines, new world whisky). Combines deep consumer foresight, commercial acumen, and brand transformation expertise to create future-proof pipelines, premium brand platforms, and high-performing teams. Expert in brand development, innovation pipelines, creative briefing, pack design, commercial and growth plans.More...