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Work Background
EmmyLou FarrBusiness Owner
Aug. 2020Novato, California, United States
Relocity, Inc.Relocation Consultant
Oct. 2019 - Mar. 2020Acts as a personal concierge, proactively assisting clients and their families with every possible challenge associated with relocating. Relocity is re-thinking the way people relocate by offering concierge relocation service to the world’s top companies.
4505 MeatsMarketing & Brand Manager
Aug. 2016 - Apr. 2019San Franciso, CADeveloped and implemented CPG experiential marketing and brand strategy, to include 30+ yearly events and activations, aiding in the company’s growth from $1M to $10M in revenue with over 8,000 national placements. Produced annual boutique promotional event concurrent with Fancy Food Show with a budget of $40k, as well as trade show and consumer-facing activations with budgets of $25k to $75k per show. Collaborated with booth design company to design and implement physical booth atrtributes. Hired and trained brand ambassadors. Produced printed and online graphics including pamphlets, sell sheets, swag items, and booth design elements.
SFMOMA San Francisco Museum of Modern ArtEvents Manager
Apr. 2016 - Dec. 2019San Francisco Bay AreaInterfaced with clients, guests, and museum personnel to ensure smooth execution of high-touch private corporate events for up to 5,000 guests. Supervised load-in and load-out process to adhere to museum regulations and procedures. Administered trainings for various museum teams to ensure concordance between departments.
Girl Friday ZeppoleCo-owner/Operator
Jan. 2015 - Jan. 2017San Francisco Bay AreaI co-founded a business to develop and grow a new brand surrounding sweet and savory lemon-ricotta zeppole. My responsibilities include seeking out new opportunities for sales, including weekly events as well as one-time special events and festivals. I assessed the feasibility of each event, including logistics, cost, and audience, and then executed all necessary steps for presence at such venues, including logistical planning to ensure that events are meticulously planned for. I currently manage a team of 2-10 staffers (depending on the season) to execute high volume sales at our events which include but are not limited to Off The Grid's Presidio Picnic, the Saturday Ferry Plaza Farmers Market, the Eat Real Festival, and the San Francisco Street Food Festival. I also interface with potential catering clients to include proposal creation and negotiation, as well as logistics and execution/oversight of the events themselves. Additionally, as an owner of the business I handle a bevy of other countless duties, to include social media and website management, accounting, hiring, and permit procurement.
Stag DiningEvent Producer/ Front of House Captain
Jan. 2015 - Dec. 2015San Francisco, CAI managed the front of house elements of high-end events for a boutique catering company. I played a crucial role in the flawless execution of clandestine dinners, weddings, corporate events, and private parties. These events incorporated a variety of serving styles including plated dinners, family-style service, passed appetizers, buffets, and food stations. As an Event Producer, I worked with our front and back of house team to manage event logistics and flow, to ensure completion of objectives, adherence to timelines, and staff oversight. I always maintained ample communication with the front and back of house teams to ensure smooth flow of food courses and cooperation between all staff and team members. I also had a hand in logistical coordination for events, such as renting trucks, managing pack lists, loading for events, and hiring staff.
4505 MeatsCatering Sales Manager / Events Manager
Jun. 2014 - Aug. 2016San Francisco Bay AreaI managed all aspects of special events and catering for a local and sustainable meat company. I successfully managed client relationships from the first inquiry through the execution of the event, providing on-site management at a variety of special events including weddings, parties, outdoor festivals, and farmers’ markets. I also collaborated with the Culinary Director to update and improve the catering menu and add new items based on client need and feedback. I also recruited, hired, trained, and managed on-call event staff to grow the catering department’s capabilities. I streamlined catering operations by transitioning to full utilization of Total Party Planner event management software.
Cowgirl CreameryCheesemonger
Jun. 2012 - Mar. 2013San Francisco, CAI served as an educator and advisor for customers seeking to learn more about the world of domestic and international artisan cheeses. I contributed to the smooth, friendly, and efficient operation of the store as directed by supervisors while upholding high standards of customer service and maintaining proper care and display of artisan cheese. My key responsibilities included upholding high standards of customer service during each encounter, and assisting each guest in a quick, friendly manner with special attention to the needs of each individual. I maintained a clean and full display of cheese and retail products. I participated in back-of-house production and food preparation. I maintained a clean and safe work environment throughout the entire shop. I rang up purchases on an Aloha POS system. I performed opening, closing, and inventory duties. Additionally, I assisted wholesale customers with cheese selection and pick-ups.
Mission Community MarketMarket Manager
May. 2012 - Oct. 2014San Francisco, CAI managed all of the day-to-day operations for an independently operating non-profit community farmers' market. My duties included managing all logistics leading up to the weekly market, including vendor management, volunteer coordination, and event strategy. I managed the market’s online presence, including social media outlets, online marketing, our weekly newsletter, and the blog/website. I planned and implemented special events based around seasonality and holidays. I managed all vendor communications, recruited new vendors, and recruited and managed volunteers and interns. I recruited and booked musicians and performers to play at the market to provide entertainment for the market's patrons. During my time in this role I increased online marketing efforts through Facebook advertising to grow the market’s online audience. I also streamlined market operations by implementing new systems for vendor fee collection and on-site volunteer training.
Samish Bay CheeseRetail and Wholesale Operations Manager
Apr. 2010 - Jan. 2012Bow, WAI managed wholesale and retail accounts for a family-owned artisan farmstead cheese company. I maintained positive client relationships with retail and wholesale customers at the on-site cheese shop, online and by telephone. I strategized with the company owners to improve and streamline operations, including our presence at several area farmers markets. I coordinated product sales at these markets, including full booth design, set-up, and tear-down. I also maintained up-to-date inventory and product availability data and trained new hires on the sales and logistical aspects of the business. I revamped the company website to include transitioning the site to a Wordpress platform, revising content, adding up-to-date material, and contact information, and improving image assets.
Housing Rights CenterInterim Director of Education and Outreach
Jan. 2010 - Mar. 2010Los Angeles, CAWhile a colleague was on maternity leave, I successfully served as Interim Director of Education and Outreach for a private, non-profit housing rights organization during three-month tenure. Key responsibilities included supervising two staff members and two interns as well as delivering presentations/trainings on fair housing laws. Furthermore I led a 10-person planning committee to plan and implement the organization's yearly educational conference with 300 participants.
Housing Rights CenterProject Director - Fair Housing Initiatives Program
Jan. 2009 - Jan. 2010Los Angeles, CAI administered a 12-month federally funded project in 2009 to systemically investigate racial discrimination in housing throughout LA County. I implemented methods for tracking data, coordinated on-site tests, supervised a Test Coordinator, and collaborated to develop enforcement plans.
Housing Rights CenterCase Analyst/Coordinator of Volunteers
Jun. 2006 - Dec. 2008Los Angeles, CAI managed a caseload of 25 to 40 housing discrimination cases at a time, assisting more than half of my clients in Spanish. I conducted a thorough intake with each prospective client to determine eligibility for services, and maintained weekly contact with existing clients. I investigated complaints to identify violations. I negotiated agreements between tenants and housing providers. I also informed tenants and landlords of current fair housing laws, guidelines, and ordinances. During this time, I also saw a need to improve and revamp a struggling volunteer program within the organization. I took the initiative to take over the responsibility for recruiting and training volunteers who served as "testers" for fair housing complaints. I focused on volunteer retention and optimizing the training process with engaging role-play scenarios and presentations. I served as main point of contact for volunteers, assisting with all concerns and questions.
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