Shyam Sundar Shankarmani

Founder @Colab India

CopywritingMarketingCreative Producer🐦 DesignBrand DesignerConsultingBusiness OwnerAdvisor

With close to three decades of experience in advertising, design, and storytelling, I’ve spent my career exploring the unexpected — bridging cultures, brands, and ideas in ways that create authentic connections with audiences. My journey began at some of India’s most respected agencies — Ogilvy, Lowe, Contract, and Madison — where I had the opportunity to shape campaigns for iconic legacy brands such as Skoda, Philips, Disney TV, Aegon Religare, Bharti AXA, Park Avenue, Morphy Richards, HSBC, SBI Magnum, and Lakmé. These experiences gave me a foundation in brand narratives, strategy frameworks, integrated communication, and digital & advertising strategy. A decade ago, I founded Colab India, a collaborative creative consultancy built on the belief that meaningful work comes from blending strategy with imagination. At Colab, I’ve led projects across brand positioning, design, integrated campaigns, and digital storytelling while also managing the realities of business operations — from P&L maintenance to client acquisition and building strategic partnerships. At heart, I consider myself a creative curator — always scouting for new perspectives, unexpected ideas, and sparks of inspiration that can push the boundaries of what’s possible. Despite my years of experience, I still get the same thrill from tackling fresh challenges as I did on day one.

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Work Background

CEO I Founder

Colab IndiaCEO I Founder

Aug. 2014MumbaiI have grown Co.Lab to a level that allows us to offer the creativity and service of a small shop combined with the capabilities and talent of a big agency to provide small to mid-sized companies with the full range of services needed to drive their business. Working with a handful of clients across verticals like real estate, fashion & lifestyle, banking, eCommerce, its an interesting journey ahead. Specialties: Marketing plans, strategy, media planning & buying, promotions, mixed media campaigns, social media, interactive, branding, creative development. Tactics include: direct mail, print, collateral, outdoor, broadcast, interactive, multimedia and other more innovative marketing efforts. Exploring the power of Augmented Reality to help connect brands with consumers through various AR experiences.

Head - Business & Strategy

Young Creative ServicesHead - Business & Strategy

Aug. 2010 - Jun. 2014Mumbai

Founder Director

DB&AFounder Director

May. 2008 - Jul. 2010Mumbai

Group Account Director

Contract IndiaGroup Account Director

Sep. 2005 - Apr. 2008Mumbai Area, India

Account Director

IB & W COMMUNICATIONS PRIVATE LIMITEDAccount Director

Apr. 2004 - Nov. 2007Mumbai, MaharashtraAssociate Account Director - 2004 to 2006 Account Director - 2006 to 2007 1) Handling the brand and product launch duties of Skoda Auto India - Skoda Superb, Skoda Lauren & Klement, Skoda Octavia, Skoda RS, Skoda Fabia. 2) Day to day operations on the Skoda Auto India business - Weekly meetings to discuss briefs with the client marketing and product development team, assimilation of the creative brief, helping campaign generation ideas for the product launches, handling dealer advertising and collateral development requirements, dealer communication strategies, Sales promotion offers etc. 3) Annual brand communication plans and presentation 4) Managing the business fiscals - collections and invoices

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