With close to three decades of experience in advertising, design, and storytelling, I’ve spent my career exploring the unexpected — bridging cultures, brands, and ideas in ways that create authentic connections with audiences.
My journey began at some of India’s most respected agencies — Ogilvy, Lowe, Contract, and Madison — where I had the opportunity to shape campaigns for iconic legacy brands such as Skoda, Philips, Disney TV, Aegon Religare, Bharti AXA, Park Avenue, Morphy Richards, HSBC, SBI Magnum, and Lakmé. These experiences gave me a foundation in brand narratives, strategy frameworks, integrated communication, and digital & advertising strategy.
A decade ago, I founded Colab India, a collaborative creative consultancy built on the belief that meaningful work comes from blending strategy with imagination. At Colab, I’ve led projects across brand positioning, design, integrated campaigns, and digital storytelling while also managing the realities of business operations — from P&L maintenance to client acquisition and building strategic partnerships.
At heart, I consider myself a creative curator — always scouting for new perspectives, unexpected ideas, and sparks of inspiration that can push the boundaries of what’s possible. Despite my years of experience, I still get the same thrill from tackling fresh challenges as I did on day one.More...
- Pipeline & cash flow crunch
- Need 2–3 retainer clients
- High fixed costs
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About Project
Colab India, a Mumbai-based branding agency, excels in identity and impact, seeking to pivot from real estate to diverse sectors for stable, retainer-driven growth.