Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Universidad FidélitasVirtual General Manager
Jun. 2021San José, Costa RicaStrategic and results-driven executive with extensive experience leading digital transformation and virtual education growth at the senior level. As Virtual General Manager at Universidad Fidélitas, I oversee end-to-end operations for virtual degree programs, combining product innovation, operational excellence, and customer-centric strategies to drive sustainable growth. With a strong background in product management, enrollment strategy, and cross-functional leadership, I translate user and market insights into scalable solutions. I lead multidisciplinary teams across product development, sales, loyalty, and marketing. I also directly manage a team of 30 professionals across production, quality assurance, and operations, focused on delivering a consistent ensuring performance optimization, process simplification, and superior student experience. Key focus areas include: Defining long-term growth strategies across virtual business units to enhance profitability and market positioning. Leading strategic stakeholder engagement for new digital product opportunities, and regularly reporting progress to the CEO and Board of Directors. Managing P&L, KPI frameworks, and financial planning to align execution with business goals. Driving continuous improvement and operational innovation to close experience and efficiency gaps. I thrive in dynamic environments that require bold thinking, collaborative leadership, and a relentless focus on impact.
Zaida Plácido ConsultingPrincipal Consultant, Marketing & Commercial Strategy
Jan. 2018 - Jun. 2021Costa Rica• Created and implemented a customized digital marketing strategy for a Gelato company by evaluating the existing strategy, identifying value-adds and differentiated offerings, and building an actionable strategy delivering profitability organization-wide. • Developing a pipeline of consulting clients by identifying prospects and performance gaps, proposing consulting solutions, and cultivating valued partnerships with companies including a technology start-up and construction business.
MicrosoftOriginal Equipment Manufacturer (OEM) Lead, Costa Rica & Panama
Jul. 2015 - Jul. 2017Costa Rica• Established and maintained partnerships with 3 strategic distributors by providing technical education, setting clear expectations, and building actionable sales plans for resellers and other partners consistently performing as a growth leader. • Spearheaded a regional OEM cultural transition to a data-driven and partner-centered approach by identifying pain points, implementing standardized KPIs, and driving cross-functional collaboration between all internal and external key stakeholders. • Created and led Microsoft marketing events in partnership with distribution partners enhancing brand recognition, ensuring goal alignment, and capitalizing on industry trends. • Maintaining federal, regulatory, and corporate compliance guidelines across product innovation, launch, and sales.
MicrosoftConsumer Channel Group Lead, Costa Rica
Jan. 2013 - Jun. 2015Costa Rica• Launched Microsoft’s retail presence in Costa Rica by creating customized messaging, defining market value-adds, establishing relationships, and securing contracts with local retail leaders such as Office Depot, Casa Blanca, Gollo, and Importadora Monge. • Created and piloted a successful implementation plan with Casa Blanca’s sales and marketing leaders addressing marketing strategy, floor plan design, and sales messaging becoming the standard with all other key retail partners. • Built and implemented a KPI-based performance scorecard that analyzed sales data, identified consumer trends, and defined goals and expectations across all regional retail partners • Developed a sales strategy during the cloud-based Office 365 launch defining the sales model, client experience, and integration approach with technology partners (ie: Hewlett Packard & Dell) through cross-functional collaboration with internal experts.
Claro Costa RicaMarketing Manager, Costa Rica
Jan. 2010 - Dec. 2013Costa Rica• Created a strategic marketing plan for Claro’s commercial entry (greenfield) into Costa Rica’s telecom market including market research, ATL & BTL plans, campaign development, media strategy, and brand establishment capturing 15% of the market in the first year. • Built a 15-person team from recruitment, hiring, and training to ongoing performance management and growth becoming a top performing team organization-wide. • Managed company financial success with a $MM annual budget across Costa Rica through a customized pricing strategy, brand roadmap, continuous P&L analysis, client churn management, and collaboration with financial leaders and President.
Kimberly-ClarkSenior Brand Manager Infant Care, Costa Rica & Belize & Field Trade Marketing Manager, Belize
Jan. 2008 - Jun. 2010Costa Rica• Developed and implemented a corporate-aligned marketing strategy in Costa Rica and Belize by developing trade market strategies incorporating impulse sales, product rotation, and promotional pricing across all infant products. • Led a data-driven sales and marketing culture from analyzing sales data, consumer trends, brand indicators, and P&L results to identifying and executing on key campaign and growth opportunities.
Kimberly-ClarkBrand Manager Feminine & Adult Care (Costa Rica)
Dec. 2004 - Dec. 2008Costa Rica• Managed the feminine and adult care product lines’ marketing strategy and financial performance successfully delivering YoY revenue growth and consistently recognized as a top performer across the enterprise. • Developed a targeted marketing strategy to promote brand awareness, appeal to diverse audiences, and increase product presence for the currently flat performing Kotex Brand growing annual sales at a double-digit growth rate YoY.
Movilec (Authorized Distributor of Siemens Mobile)Manager Móviles Celulares
Jan. 2003 - Dec. 2004Costa Rica• Built brand recognition and presence during the company entry (startup) into Costa Rica including strategic planning, financial analysis, marketing strategy, and sales execution winning over 10K new clients within first years. • Established a local corporate team of 4 from recruiting to training instilling a culture of collaboration and outcomes-focus.
EricssonRegional Marketing Manager, Central America
Jan. 2000 - Dec. 2003Costa Rica• Expanded corporate presence across Panama and 5 Central American countries by developing and implementing a customized marketing strategy aligned with both corporate goals growing annual revenue and market penetration in each country. • Created and implemented diverse marketing campaigns through various sales channels such as a creating sales incentive programs and managing a sponsor partnership with an international tennis tournament. • Managed the client experience for customers CEOs and presidents as their corporate partner at the annual Mobile World Congress event.
MagicWave SolutionsSenior Media Executive
Jan. 1998 - Dec. 2000Costa Rica• Managed strategic accounts from building budget to driving the advertisement strategy for clients including Hi-C (a Coca-Cola company), Demasa, Bristol Myers, Spoon, Instituto Nacional de Seguros, Universidad ULACIT, and Banco Nacional de Costa Rica. • Optimized client budget performance through detailed trend analysis, diversification of media and communication channels, and strategic contract negotiations with media partners delivering up to 25% in annualized cost savings.
Intch is a Professional Networking App for the Future of WorkSee more people like Zaida on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
829319 people
30
Operations Manager
17
Gerente de Operaciones y Finanzas @ Neurobrand
21
Profesor universitario @ Universidad Nacional de Costa Rica
224307 people
16
Director @ GoVisitCostaRica
19
Lawyer @ Own Business
19
Operation Manager @ Believe Surf & Yoga