As Virtual General Manager at Universidad Fidélitas, the #1 private university in Costa Rica for Engineering and the national leader in virtual education, for over four years, I lead the full lifecycle of virtual degree programs—overseeing product strategy, academic innovation, digital operations, and cross-functional execution. I spearhead the university’s digital transformation efforts, building scalable virtual education models and ensuring a seamless, high-quality student experience. Working closely with multidisciplinary teams across product, marketing, operations, and technology, I leverage market insights and a user-centric approach to develop solutions that enhance learning outcomes and support sustainable institutional growth.
My career spans multiple industries—including technology, telecommunications, marketing, and consulting—where I have consistently driven revenue growth, operational excellence, and market expansion. Prior to entering the education sector, I held leadership roles at Microsoft, Claro, and Ericsson, where I led OEM and consumer channel strategies, enabled cloud adoption (Office 365), built tech-driven commercial models, and strengthened partner ecosystems across Central America.
This cross-industry background gives me a unique ability to integrate technology, product strategy, and commercial execution—enabling educational innovation to operate with the same rigor, scalability, and performance standards as leading global tech organizations.
My expertise includes product marketing, new market expansion, enrollment strategy, KPI and performance frameworks, and high-performing team development. What drives me is building purposeful strategies that translate into measurable impact, while cultivating cultures of innovation, accountability, and sustainable growth.
My mission is to continue empowering organizations—whether in education, technology, or emerging digital industries—to achieve their goals through strategic foresight, operational excellence, and transformative initiatives.More...