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Work Background
PmwebSenior Sales Executive
Jun. 2024As a Senior Sales Executive at Pmweb (WPP Group), I lead new business acquisition and manage the full sales cycle: from prospecting and discovery to contract negotiation and project kickoff — for enterprise clients across retail, communications, and financial services. My work combines consultative selling and strategic account management, ensuring business growth while aligning complex technical and marketing requirements. I collaborate cross-functionally with Solution Engineers, Data Architects, Project Managers, and Developers to design solutions that meet both operational and strategic goals. I work closely with technology partners such as Salesforce, Braze, Emarsys, MoEngage, Insider, and Oracle, deepening my expertise in selling martech and CRM platforms and executing joint go-to-market initiatives. In parallel, I support internal enablement by mentoring junior sales executives and assisting leadership with team organization and business planning. I also strengthen relationships within the WPP network, driving integrated opportunities across agencies. I regularly represent Pmweb at major martech and digital transformation events (including Dreamforce - San Francisco, Connections - Chicago, Forge - Las Vegas, and events in Brasil such as VTEX Day, Web Summit, and Fórum E-commerce Brasil) expanding industry presence and fostering new partnerships.
PmwebSales Executive
Feb. 2021 - Jun. 2024I work as a Sales Executive for Pmweb, and my main responsibilities and activities are: - I'm responsible for bringing new business (new logos); - I conduce business since the prospecting stage until the kickoff of the project with the operating teams; - The main phases of my work are: prospecting, presenting Pmweb (credentials), understanding the needs of the client and creating the scope of work, presenting commercial proposals, negotiation, monitoring the contract and signature phase and finally organizing the project kickoff. Subsequently, I carry out relationship monitoring with customers to support the operations team; - I also conduct technical meetings during the pre-sales stage, involving the necessary teams to validate the scope at a technical and operational level, working with teams such as Solution Engineering, Data Architects, Devs and others; - My territory is focused on Salesforce customers; - I'm also responsible for maintaining relationship and partnership with Salesforce, especially Account Executives focused on the marketing stack solutions; - I'm also familiar with other technology solutions beyond Salesforce, such as Oracle, Braze, SAP, Insider, Twilio and others; - Its also part of my job to develop relationship with WPP, controller of Pmweb, for business with other companies of the group; - I also participate in diverse martech events, such as: Dreamforce, Vtex Day, Web Summit, Forum Ecommerce Brasil, among others.
PmwebCustomer Success
Aug. 2019 - Feb. 2021Porto Alegre e Região, Brasil- Strategic service, planning and monitoring of data driven marketing actions, based on lifecycle marketing strategies with a focus on omnichannel operations; - Strategic guidance on communication, conversion and loyalty through highly personalized email marketing, SMS and push actions; - Monitoring market KPIs, evolution and transformation of economic indicators, identifying and suggesting the use of new impact possibilities; - Work together with the online marketing team and other Customer suppliers, guiding them to make the most effective use of the Oracle Responsys Marketing Suite tool when planning and executing their marketing actions; - Creation of omnichannel strategies; - Focus on portfolio growth by identifying opportunities to sell new services (upsell), with the creation of a commercial proposal, presentation, conduction and signature; - Involvement in contract renewal negotiations. - Customer portfolio served: Grupo Renner (Camicado, Renner Ecommerce, Renner Marketing, Renner CRM, Banco Realize, Youcom, Renner Argentina, Renner Uruguay, Ashua).
SEBRAELocal Agent of Innovation
Mar. 2017 - Sep. 2019Porto Alegre, Rio Grande do Sul- Prospecting and servicing a portfolio of 65 small companies in Rio Grande do Sul, promoting and applying innovation techniques and tools in companies in the commerce, services and industry sectors; - Focus of work generally focused on the marketing area; - Expertise in prospecting techniques via email, telephone and door-to-door; - Assistance in registering companies for the National Innovation Award (PNI); - Training and application of the MPE Brasil questionnaire in small companies in the Metropolitan region of Porto Alegre; - Expertise in applying the Innovation Radar Questionnaire developed by SEBRAE in partnership with Bachmann & Associados; - Proposing strategies and delivering Action Plans, with the aim of working on innovation in the organizational, marketing, processes and people spheres in companies; - Work aimed at demystifying innovation in companies; - Implementation of the culture of innovation and innovation management in small companies in Rio Grande do Sul served.
BAND - Grupo Bandeirantes de ComunicaçãoSales Executive
Dec. 2012 - Jul. 2015- Commercialization of advertising space on TV Bandeirantes' programming schedule, with the provision of strategic consultancy to assist advertising agencies in their media planning, adapting the vehicle's best product to the Client's advertising needs; - Focus on optimizing media impact and results (for agencies and clients); - Portfolio management, focusing on prospecting new customers; - Commercialization of various advertising formats through meetings with prospects, agencies and clients, and preparation and sending of commercial proposals; - After-sales: relationship, support and maintenance with agencies and customers; - Constant mapping and analysis of Competition through audience measurement tools; - Strategic studies using a BI tool on client investment in advertising and movements in the advertising market.
Grupo Bandeirantes de ComunicaçãoSales Assistant
Dec. 2011 - Dec. 2012Porto Alegre e Região, Brasil- Commercial support, by monitoring executives' goals and various sources of revenue; - Preparation of periodic Band TV revenue assessment reports; - Control of executive remuneration, through the preparation of notes; - Monitoring and direct participation (eventual) in merchandising actions; - Service and contact with advertising agencies and direct clients, offering all the necessary support to the Band TV sales team, assisting and working directly with the account executives and the TV commercial director in the commercialization of advertising space, as well as monitoring delivery to the customer; - Maintenance, renewal and service to Customers with billed and service exchange contracts; Costume design (choice of clothing items for 4 journalists, broadcaster newscasters and weather girls); - Assistance in the Research and Planning area by updating commercial plans, developing commercial plans for specific project opportunities; Updating and maintaining commercial planning instruments, such as media simulation spreadsheets and TV price tables at local and national sales levels; - Mastery of intranet tools for company billing analysis; Customer investment studies and competition mapping using the Ibope Monitor tool; - Studies of audience, share and investment by clients and agencies in the advertising market using Business Intelligence tools of Grupo Bandeirantes de Comunicação.
Grupo RBSWeb Copywriter Intern
May. 2011 - Dec. 2011Porto Alegre e Região, BrasilI worked as an advertising writing intern, producing offer texts and news letters for the digital platforms Pense Carros, Desejo Mania and Hagah Super Bônus. Some of the main activities were: - Advertising writing; - Strategic creation, with participation in all stages of job development: from briefing analysis and planning to brainstorming with Art Directors.
ESPM Jr.Copywriter Intern
Nov. 2010 - May. 2011Porto Alegre e Região, BrasilI worked as an intern at ESPM's junior agency (Co.De) as an advertising writer. I entered advertising passionate about the creative area, and very convinced that I wanted to work on this front. Some of the activities I developed were: - Advertising writing (slogans, calls, TV scripts, invitations, concept creation for campaigns and other related activities); - Support in organizing events, participating in all stages of the projects, from creating the theme, decoration, organization, researching prices and necessary materials, creating invitations and support materials used in the event; - Strategic creation, with participation in all stages of job development: from briefing analysis and planning to brainstorming with Art Directors.
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