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Work Background
BETANDEALSocial Media Manager
May. 2024Provincia de Madrid▲ Lead the social media strategy for Gainblers’ Spanish-speaking sports community across Instagram, TikTok, YouTube and Telegram.
▲ Create daily sports content focused on entertainment, predictions and real-time match storytelling.
▲ Coordinate tipsters, creators and contributors to ensure consistent tone, pace and format across all channels.
▲ Produce data-informed content using sports trends, betting insights and platform performance results.
▲ Support affiliate goals by creating content designed to improve clicks, registrations and overall CPA performance.
▲ Develop creative assets and maintain a consistent visual identity for the brand.
Socios.comSocial Media Lead
Apr. 2022 - May. 2024As Social Media Lead for Socios.com: ▲ Create and grow an online Spanish-speaking community & track the trends and its growth.
▲ Responsible for leading strategy and content creation for Socios España on Twitter.
▲ Support the Head of Social in executing & growing the mkt strategy for the global accounts.
▲ Responsible for leading projects with a diverse team of content creators, freelancers, designers and video editors.
▲ Responsible for leading live events in executing the social media plan
▲ Build a relationship with our partner club and being able to advise them on the content pieces. Special events: 📸 Be part of the official photo (Atlético, 2023)
✈ Live The Dream (Metropolitano, 2023)
✈ Live The Dream (Reale Arena, 2022)
✈ Live The Dream (Mestalla, 2022)
✈ Live The Dream (Camp Nou, 2022)
Burns The AgencySocial Media Lead | Content Creator
May. 2021 - Apr. 2022• Social Media Strategy and Content Creation > Tokyo 2020 & Beijing 2022
• Digital Content Manager - @JuegosOlímpicos
• Digital Content Creator - @Olympics As Social Media Lead and Content Creator for Burns x Olympics: ▲ Responsible for leading content creation and curation for the Olympics' presence on Twitter and Instagram (@juegosolímpicos accounts).
▲ I managed freelancers for content production during the Tokyo 2020 Olympic Games and Beijing 2022 Winter Olympics. My responsibilities included ensuring all content matched the Olympics' editorial standards and tone.
▲ Increased Juegos Olímpicos' online audience by 45% in 10 months, including an increase of 56% on Twitter and 250% on Instagram.
Burns The Agency Social Media Lead | Content Creator
May. 2021 - Apr. 2022• Social Media Strategy and Content Creation > Tokyo 2020 & Beijing 2022
• Digital Content Manager - @JuegosOlímpicos
• Digital Content Creator - @Olympics As Social Media Lead and Content Creator for Burns x Olympics: ▲ Responsible for leading content creation and curation for the Olympics' presence on Twitter and Instagram (@juegosolímpicos accounts).
▲ I managed freelancers for content production during the Tokyo 2020 Olympic Games and Beijing 2022 Winter Olympics. My responsibilities included ensuring all content matched the Olympics' editorial standards and tone.
▲ Increased Juegos Olímpicos' online audience by 45% in 10 months, including an increase of 56% on Twitter and 250% on Instagram.
FIFASocial Media | Digital Content Manager
Apr. 2013 - May. 2021Madrid y alrededores, EspañaAs Social Media and Digital Content Manager for FIFA.com, I produced a large range of content and successfully led the creation and execution of social media content for FIFA.com's platforms (Spanish-language), including @fifaworldcup_es and @fifacom_es. ▲ Managed FIFA's social media platforms for Spanish-speaking accounts along with a follower base exceeding 15 million across Facebook and Twitter.
▲ Instagram Platform Manager for @fifaworldcup for six months within the company. During this period, I was part of the team that delivered the well-known #WorldCupAtHome campaign during the pandemic. Special correspondent: ✈ FIFA eClub World Cup 🇮🇹 Milan 2020
✈ FIFA Club World Cup 🇶🇦 Qatar 2019
✈ The Best Football Awards 🇮🇹 Milan 2019
✈ FIFA eWorld Cup 🇬🇧 London 2019
✈ Women’s World Cup 🇫🇷 France 2019
✈ FIFA eNations Cup 🇬🇧 London 2019
✈ Algarve Cup 🇵🇹 2019
✈ FIFA Club World Cup 🇦🇪 UAE 2018
✈ FIFA World Cup 🇷🇺 Russia 2018
✈ FIFA Club World Cup 🇦🇪 UAE 2017
✈ FIFA Confederations Cup 🇷🇺 Russia 2017
✈ FIFA Club World Cup 🇯🇵 Japan 2016
✈ FIFA Futsal Cup 🇨🇴 Colombia 2016
✈ FIFA U-17 World Cup 🇨🇱 Chile 2015
✈ World Cup Preliminary Draw 🇷🇺 Russia 2015
✈ FIFA World Cup 🇧🇷 Brazil 2014
The Tactical RoomEditor colaborador
Oct. 2012 - Aug. 2013Old Perarnau Magazine: • Writing of profiles and stats pieces
• Contributing to issue #05 Perarnau Magazine > ‘Part-time footballers’ (women's football)
Real Federación Española de FútbolDigital Content - Social Media
Sep. 2010 - Sep. 2012Las Rozas de Madrid y alrededores, España• Interviews, features and reports (+200 pieces of content on rfef.es)
• Social Media Editor (@rfef)
• Sports commentator
• Press Officer (Women’s National Teams)
• Audiovisual editing
• Technical reports
• Radio editing and production 🎙 Podcast 'Fútbol de Parqué' - Futsal Special correspondent: ✈ Women's Under-19 🇹🇷 Turkey 2012
✈ Euro 2012 🇵🇱🇺🇦 Poland/Ukraine
✈ Women's Under-17🇨🇭 Switzerland 2011
✈ NT friendly matches away 🇺🇸🇻🇪 2011
ATRESMEDIAProgramme production
Jul. 2010 - Sep. 2010Alcobendas y alrededores, España• Arranging and carrying out interviews • Programme editing and production. *Programme: Te doy mi palabra - 𝐎𝐧𝐝𝐚 𝐂𝐞𝐫𝐨
*Programme: Con buena onda - 𝐎𝐧𝐝𝐚 𝐂𝐞𝐫𝐨
Universidad EuropeaEuropea Radio: Radio presenting and production
Oct. 2009 - Jul. 2010Madrid y alrededores, España• Director and editor of ‘Silbato Mundial’, a radio show about the 2010 FIFA World Cup South Africa.
• Producer of ‘Silbato Deportivo’, a weekly sports radio show.
BETANDEAL
Madrid, Comunidad de Madrid, España
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