👋 I am a creative and passionate professional with a deep interest in the intersection of digital cultures and social media. I have extensive knowledge of the industry and proven experience building and nurturing communities across multiple platforms.
From 2013 to 2021, I worked as Content Manager and later Social Media Lead for FIFA, overseeing and engaging the organisation’s entire Spanish-speaking digital community throughout the 2014 and 2018 World Cups, as well as the 2019 FIFA Women’s World Cup. During that time, I also contributed to global initiatives such as the 2019 The Best FIFA Football Awards. (I was part of the team that won the Content Creation Award at the Leaders Sports Awards 2020, and the Social–Entertainment & Sport award at The Lovie Awards 2020 with WePlay for the inspiring #WorldCupAtHome campaign launched during the pandemic.)
After that, I joined digital agency Burns to lead the Spanish digital strategy for the International Olympic Committee between 2021 and 2022, guiding @juegosolimpicos through the excitement of Tokyo 2020 and Beijing 2022.
From April 2022 to 2024, I served as Social Media Lead at Socios.com, the world’s first multi-sport fan engagement and rewards app, helping elevate fan experiences within the global football ecosystem.
🟢 I am currently the Social Media Manager at Gainblers, where we're building an engaging and entertainment-driven Spanish-speaking sports community with a strong focus on storytelling and sports predictions.
In addition, over the last fifteen years, I have worked, collaborated, or advised companies and content-driven brands such as the Real Federación Española de Fútbol, AtresMedia Group, IFEMA, X-presion, Club Fígaro, among others. I have also advised the personal brands of individual UFC athletes, as well as award-winning hair professionals recognised at the International Hairdresser Awards.More...
Carlos Reynoso
Creative Director@Futbol Sites - Cracks/Cracks MX
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A Creative Director at Futbol Sites - Cracks/Cracks MX, I have successfully led the development and execution of innovative digital content strategies. I have significantly boosted online engagement and brand visibility, resulting in increased website traffic and social media followers. I have also successfully managed a creative team, fostering a collaborative environment that encourages innovation and creativity. My work has been instrumental in positioning Cracks/Cracks MX as a leading digital platform for football content.More...