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Sarathii (www.sarathii.com) & Alora (www.alora.travel)Partner |Management Consultant & Fractional CEO
Apr. 2023Bangalore Urban, Karnataka, India* Drove Revenue Growth through Digital Strategies: Leveraged digital transformation initiatives to fuel significant revenue growth for client organizations. * Orchestrated Successful Product Launches: Crafted and executed effective Go-to-Market (GTM) strategies for new product introductions, ensuring successful market penetration and adoption. *Empowered Business Leaders: Provided strategic coaching and guidance to CEOs, enabling them to navigate complex business challenges and accelerate organizational growth. * Architected End-to-End Business Plans: Developed comprehensive business plans for B2C companies, laying the foundation for sustainable growth and market success. * Defined Compelling Product & Service Strategies: Tailored product and service offerings to identified market needs, enhancing customer value and competitive positioning. * Developed Nuanced Customer Personas: Created in-depth customer personas, providing actionable insights to inform product development, marketing, and sales strategies. * Optimized Customer Experience through Journey Mapping: Mapped detailed customer journeys, identifying key touchpoints and opportunities to enhance user experience and drive loyalty. * Established Strategic Growth Alliances: Developed and executed key partnership agreements, fostering mutual growth and expanding business opportunities.
NearVice President of Data Products, Data Aquisition and Analytics
May. 2021 - Sep. 2022Bengaluru, Karnataka, IndiaI am responsible for Near's CARBON product. CARBON is Near’s targeting analytics & data enrichment product providing real-world insights on consumers to large Enterprises. It is the fastest-growing product in our portfolio and is currently being used by organizations across categories such as retail, Media and Telecom. CARBON is built on Near’s proprietary identity graph and provides intelligence on over 1.6 billion consumers across the globe. * Owned and managed the complete product strategy and delivery of the data platform - won lighthouse customers (BCG, Yahoo, News Corp.) and generated revenues in multi-million dollars in the US and Australia. *Managed a USD 4 Million budget for data acquisition globally to ensure that the data available in our products was the best in class - achieved match rates and coverage of over 85% of both US and AUS markets. * Managed and monetized Near’s analytics organization to help acquire new service revenues, maintained customer revenues and showcased our data, research and insights capability. * Part of the global data privacy committee for GDPR, CCPA and other internal & global regulatory and privacy standards, conducted data quality improvements, and provided data governance for my product area.
Conflux Technologies Pvt LtdChief Executive Officer
Nov. 2018 - Aug. 2019Bengaluru, Karnataka, IndiaHired by the founders to turn around the company and sell founder’s stake – I did a thorough and professional analysis of the company on employee engagement, operations, sales, customer satisfaction, revenue streams, and growth & financials and compliance and governance. • Implemented a strategy for new revenue streams, revenue expansion and conducted organizational re-design and employee development to improve customer retention – acquired 1 new customer every month and plugged revenue leakage and made receivables current - achieved more than 90% collection (subscription revenue) within 5th of every month.
• Prepped the company for sale - regularized operations, setup Board of Advisors, renewed warranties, drove sales and customer engagement – resulting in two buyers, due diligence process and 1 offer to buy.
Crimson Cloud (P) LtdCountry Product Manager
Aug. 2017 - Nov. 2018Bengaluru Area, IndiaI had P&L responsibility for a new Business Unit offering Desktop as a Service. Owned and managed all the cloud offerings, oversaw a cross-functional team of over 20 employees and influenced over +20 sales folks to help take this to the market.
• Launched a new offering in 30 days, completed the GTM for the sales team and partners such as Microsoft and Citrix – this is a co-sell offering by Microsoft India (FY2018).
• Acquired three new enterprise customers with over 1Crore in annual subscription revenues.
Waggy Waggy LLPCo-Founder
Aug. 2015 - Aug. 2017Bangalore• Bootstrapped an online aggregator portal for pet services in India. Created the first ever community of pet care givers in Bangalore and provided financial independence and seasonal employment. • Pivoted this venture to a “not-for-profit” organization that helps find missing dogs (findmydog.in) and return them to their pet parents. We had our first win within three months of launch - we united the first lost dog with its parent within a day of going missing.
• While working on my start-up I also worked as a fractional CMO to help set-up the marketing team and help generate leads and revenues. My approach is to implement a lead generation engine that provided daily leads to the sales team and put in place a lead nurturing & management process - using marketing & sales force automation including marketing campaign integration to the marketing platform.
FieldEZ Technologies Pvt LtdChief Marketing Officer
Nov. 2013 - Jun. 2015Bangalore, IndaI was recruited by the Venture Capital team and founders to shape and execute the growth strategy and build a scalable customer acquisition engine and also enter the US market. Instrumental to my success was my ability to bring together a commercial strategy with core marketing skills such as market segmentation and targeting along with financial planning and analysis. • Invited to be on board of the company, and drive strategic initiatives of the company, and appointed as interim CEO and revenue officer.
• Launched the product in the US market and created a light touch customer acquisition that led to a high-velocity acquisition of +3000 users in the launch quarter.- led to an additional investment tranche of $500K.
• Hired and set-up a team of product managers and marketers to create a high-performance team aligned by a common purpose and operating towards clear and measurable outcomes.
Rearden CommerceGroup Product Director
Jan. 2005 - Jun. 2013Bangalore, IndiaI joined as a Marketing Manager, was promoted every two years, transferred to the US to Head Marketing and finally transferred back to India to turn around a failing product before taking over all products in “Group Product Director” role.
• Turned around a loss-making product, re-launched it as a small business offering that led to the creation of “Easy Saver Business” of Intuit - the pilot was launched to 20% of Intuit’s SME customers in the US and acquired 52 other new B2B customers in less than 3 quarters - this led to our acquisition by Rearden Commerce in 2009. • The product turn-around and new business launch above led to the successful acquisition of Ketera by Deem, Inc - a huge win for Ketera and a validation of my team’s efforts. • In the marketing roles, My teams helped generate 98% of the sales leads for the company and over 60% of all new revenue deals for Ketera – This was achieved by implementing a marketing automation system to reduce sales cycle (by 30 days) integrating all digital marketing campaigns with the automation systems.
mportalMarketing Manager
Oct. 2003 - Dec. 2004Bangalore, IndiaI was hired to mPortal to help with both product marketing – messaging, website and collateral and product management for key customers such as Reliance Communication, Disney Mobile and ESPN mobile
• Conceptualized and created mobile product prototypes and POCs for Disney Wireless resulting in a consulting business worth $800,000 and resulted in mobile data service launch by ESPN Wireless. • Redesigned and delivered a mobile messaging product that was off schedule - helped acquire two new customers worth $750K annually.
Rio Tinto Asia PtyBusiness Development Manager
Sep. 1995 - Jul. 2000Bangalore, IndiaI set up the Indian representative office and was responsible for growing this business in India from scratch. My role as the Country Liaison Officer included business development, providing market intelligence and sales.
• Youngest, top Asia-wide performer for 5 consecutive years - established the Indian sales office and expanded the market in excess of $ six million in three years. • Provided in-depth strategic and marketing analysis of the Indian market to all international business units – achieved the first sale of Rio Tinto aluminium into India and created a multi-month contract business at $350K per quarter revenue. • Led a 3-member team to develop, negotiate and conclude a 15-year, $ 65million/year sales contract for an imported coal-fired independent power plant located in Chennai.
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