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Work Background
Center for Prevention & CounselingMarketing & Communications Coordinator
Nov. 2020Newton, New Jersey, United StatesLeading comprehensive marketing, communications, and public relations strategy for major nonprofit organization, driving growth through strategic initiatives and stakeholder engagement. Transform complex content into newsworthy stories that generate consistent media coverage and community awareness. Consultative brainstorming support on various projects and initiatives. • Demonstrated agility and drive for success by increasing annual peer-to-peer fundraising walk revenue from 55,000 to $95,000 through strategic multi-channel marketing campaign, enhanced sponsor and community partnerships, elevated event experience and engagement, and improved donor recognition and stewardship. • Applied emotional intelligence to create targeted communication strategies for diverse stakeholder groups. • Generated consistent media coverage through compelling press releases and media updates • Showed inquisitiveness in identifying and implementing new events and engagement strategies • Leveraged learning agility to master new digital marketing tools and platforms • Built and maintained strong community partnerships through emotional intelligence • Designed compelling marketing collateral using Canva across multiple channels • Developed and managed email marketing campaigns via Constant Contact
Donaldson FarmsEvent Coordinator
May. 2017 - Oct. 2020Hackettstown, New JerseyAs a key member of a family-owned and operated produce farm, my responsibilities included managing and developing all agritourism special events, educational programs, private parties, weddings, food truck festivals, retail merchandising, social media, marketing, and website for a 500+ acre farm. Focusing on customer experience and engagement, I ensured that all events were executed flawlessly, resulting in high customer satisfaction and repeat business, providing visitors with an enjoyable and educational experience.
Camp Nejeda FoundationDevelopment Coordinator
May. 2014 - Feb. 2017Stillwater New JerseyCamp Nejeda is a nonprofit that provides summer camps and programs for children and teens with type 1 diabetes. My professional responsibilities span communications, fundraising, special events, social media, brand development strategy, and website content management. I was also tasked with upgrading and managing the organization's online and physical retail store. My successes include managing the organization's largest annual fundraising event, achieving a 95% increase in peer-to-peer fundraising and event attendance over previous years, and increasing alumni participation and personal giving. Additionally, I expanded the camp's retail store, resulting in a 3,000% growth in sales in the first year and sustained growth of 50% in the second year.
Brattleboro Area Prevention CoalitionCommunications Coordinator
Jun. 2012 - May. 2014Brattleboro VermontAs a marketing and communications coordinator for a non-profit organization with a mission to promote substance abuse prevention, healthy community design, and access to fresh, healthy, and local foods, I managed various projects. This included designing newsletters, e-communications, social media, media campaigns, special events, websites, advertising, fundraising, and the development of promotional materials. I also secured earned media coverage to increase awareness of the organization's efforts. In addition, I managed projects to increase access to healthy foods and physical activity in targeted populations in partnership with the Vermont Department of Health and federally funded grant programs. I also facilitated after-school programs and youth campaigns in collaboration with local middle and high school programs such as Above the Influence and Kick Butts Day.
Millham Companies, Inc.Small Business Account Manager
Mar. 2008 - Mar. 2011Doylestown PAPA licensed insurance agent for and independent insurance agency. Responsible for small business account management, including property, casualty, and professional liability insurance. I enjoyed my brief time working in the insurance industry, but consequently left this position when relocating.
Tails Pet Media Group, Inc.National Sales Director
Jan. 2006 - Dec. 2008Greater Chicago AreaBusiness development for the launch and territory management of a regional and national mission-driven publication focused on and advocacy for adoption and rescue of shelter animals. Management and training of regional publishers in 14 U.S. cities. Creative development of strategic alliances with organizations and corporations via sponsorships, promotions and fundraising and advertising sales, affiliate programs and strategic promotional partnerships with Whole Foods.
ICON MagazineDirector Sales & Marketing
Jan. 2005 - Dec. 2007New Hope, PAPrint advertising management for a monthly arts & entertainment tabloid, account management, developed cooperative and promotional advertising strategies including sponsorship support, developed advertising campaigns, training and management of sales team.
Taylor Made Carpets & Flooring, Inc.Sales & Design Manager
Aug. 1996 - Oct. 2003Management of showroom and sales staff. Buyer of floorcovering and interior finish product lines. Liaison for designer and architect projects. On-site design consultations. Create yearly marketing and advertising plans and creative services for marketing efforts. Managed large roll-out custom orders for Fortune 500 companies.
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