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Work Background
KantarDirectora de marketing
May. 2021Kantar is the biggest Market Research group worldwide. Marketing Plan. Creation of lead generation marketing plans, including client actions, communications, digital channels and internal engagement
Media Spokesperson
External communications: corporate image, media relationship including press conferences, press releases, special collaborations and interviews. Digital Strategy: Creation of digital strategy for corporate websites, social channels and blogs. Internal communications: development of the strategy and internal channels necessary to carry it out. Editorial Projects Management: BrandZ España
Advertising: media plan development. Internal training about digital competencies and interpersonal communication.
Insights by KantarSenior Marketing Communications Manager
Jan. 2017 - May. 2021Madrid y alrededores, EspañaKantar es el grupo de investigación dentro de WPP Holding. Comunicación externa. Gestión de la imagen corporativa, relación con la prensa mediante notas de prensa, ruedas de prensa, colaboraciones especiales y entrevistas
Portavoz en medios
Marketing. Creación de planes 360º, incluyendo acciones con clientes, comunicación, canales digitales y difusión interna
Estrategia Digital. Definición de la estrategia digital en sus diferentes canales: web corporativa, medios sociales y blogs corporativos. Supervisión del equipo a cargo de canales y contenido Comunicación interna. Desarrollo de la estrategia y canales necesarios para su consecución Supervisión del equipo a cargo de la intranet y newsletter interna Gestión de proyectos: BrandZ España
Publicidad: plan de publicidad en medios, patrocinios, gestión del presupuesto
Formación interna en ámbitos digitales y de comunicación interpersonal Dirección de personas: 2 personas a mi cargo
Insights by KantarSenior Communications Manager
Jun. 2016 - Jan. 2017Madrid y alrededores, España
Insights by KantarCommunications Manager
Mar. 2010 - Jan. 2017Madrid y alrededores, EspañaExternal communications: corporate image management, press relationships, press releases and conferences, spetial collaboration with different media, papers writing, support to client projects. Internal communication: corporate intranet development and management. Monthly newsletter design, development and maintenance. Internal communication plans and support to training department. Web: corporate website development and management. Social Media Manager: 2.0 channels management. Advertisement: media plan, creativities...
Graphic design
Nobilis IbericaPR & Product Manager
Apr. 2007 - Mar. 2010Madrid y alrededores, EspañaPublic relations Manager. External and internal communications, press releases, events, marketing and communications tools, press clipping Product Manager. Translations and localisation, creativities, advertising, media plan, marketing budget management...
Carat Media Services (Paris)Strategy Departement Assistant
Feb. 2006 - Aug. 2006Madrid y alrededores, EspañaMainly creating monthly advertising inversion reports inside mobile phones markets.
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