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Work Background
Wilko WandersMarketing Consultant
Apr. 2024Manchester, England, United KingdomI provide strategic marketing consultancy to businesses, charities, and agencies, helping them: • Increase ROI from marketing activity • Build and optimise high-performing teams • Select and manage the right agency partners • Maximise cross-sell and growth opportunities Services include marketing audits, P&L and performance reviews, team structure optimisation, and stakeholder engagement strategies. I combine over 15 years of agency experience — including 8 years as a Marketing Director — with a practical, commercially minded approach that delivers measurable results.
CTI DigitalDirector of Peformance Marketing
Feb. 2014 - Feb. 2024Manchester, United KingdomI created and developed a growing and profitable Performance Marketing team for the agency during my ten years at CTI Digital. Starting with just myself in 2014, and building to a yearly turnover £2m+ with a headcount of 17. Overseeing the service offering and delivery of; Advertising, SEO, Content, Paid Social, Email, and Analytics. I was responsible for the team's P&L and reported to SLT. Working closely with other teams to ensure integration of our services across the whole agency. My passion comes from seeing clients grow their businesses and being able to find the opportunities that can help businesses achieve their goals. I have experience working in the following sectors:
Travel & Leisure, Luxury brands, not-for-profits, e-commerce, lead generation, healthcare and B2B. Some Examples of what me and my team achieved for clients:
⬆️ 203% increase in online revenue in 2020 in ecommerce
⬆️ 129% increase in non brand SEO traffic for client in leisure
⬇️30% reduction in cost per leads for client in the legal sector
⏩ 20% increase in ROI for digital marketing investment client in ⬆️ 40% increase in donations for client in not for profit sector 🧠 14+ years of experience working across multiple industries, clients and agencies bringing together a wide team of digital experts to deliver a digital strategy that will generate an ROI.
🏅 BIMA 100 - Marketing Directors - 2019
🤝 Facebook Marketing Partners
🤝 Google Agency Partners
🧡 Hubspot Partners Core Skills / Experience:
➡️ Digital Marketing Strategy
➡️ Google PPC, Display, Remarketing, ➡️ Search Engine Optimisation (SEO)
➡️ Content strategy, creation & outreach
➡️ Google Tag Manager, Google Analytics, Data Studio & CRM / Email Marketing
➡️ Delivering managed digital marketing, consultancy or Training in person or online
Livelink new mediaDigital Marketing Manager
Jun. 2010 - Feb. 2014Manchester, United KingdomWith a strong background in Analytics, my work is crucial to clients who want to maximise the marketing of their websites. I currently advise on setting up, optimising and restructuring Adwords accounts, also consult on all areas of online advertising including mobile, dynamic or image ads on the Google Display Network and re-marketing. I am qualified in Google Analytics and Google Adwords as well as a ACIM member. I am a member of Manchester Digital with a BA Hons in Marketing Management from Manchester Metropolitan University, I manage a team of 4 marketing assistants and more recently 6 part time interns from the ‘Agency Life’ scheme run by Manchester Metropolitan University. I am responsible for driving the social marketing aspect of the business and I am the ‘go to’ person in this arena.
I help to develop and implement social media strategies for clients that deliver the most fruitful results, helping them to form a deeper engagement with their audiences. (Livelink was short-listed for a social media award at the UK Social Media Communications Awards for work with Elliott Modular Building – a project that I was heavily involved in). I also manage the creation and delivery of Facebook Apps for several of our clients, which is a growing area of the business. My work at Livelink has also driven me to develop new skills in project management, managing the development and creative process of websites and other online solutions.
MIDASMarketing Assistant
Aug. 2008 - May. 2009Manchester, United KingdomMIDAS, Manchester Keeping the client database updated regularly. Reading daily press in a variety of formats to scan for any relevant stories.
Keeping the filing system and all Marketing stock updated and organised as well as taking monthly stock takes.
Assisted other staff with generating e-Newsletters (Monthly), Using campaign monitor, planned the sending of e-newsletter and produced relevant reports. Also used Google analytics to help the marketing team analyse website usage.
Assisted in creating a new Marketing budget monitoring spreadsheet to help track spending monthly.
Updated the MIDAS Website with new news and events as well as completing a full website analysis when the new Head of Marketing requested.
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