Alyssa Garcia

Marketing Manager

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerMarketingGraphic Designer🐦 DesignAuthorEntertainmentPublisherArtist ManagementAssistantAdministrative AssistantBrand Marketing ManagerExecutive AssistantPR ManagerContent Manager

Alyssa Garcia is an independent marketing consultant specializing in romance book campaigns, with a proven record of leading titles to the #1 spot on the New York Times bestseller list. She brings expertise in digital advertising across Meta, TikTok, Amazon, and Reddit, managing budgets to deliver measurable results. Alyssa has collaborated with bestselling authors to craft impactful launch strategies and leverages years of virtual assistant experience to streamline operations. She holds a bachelor’s degree in Communications from Stephen F. Austin State University and blends creative vision with strategic execution to help authors and businesses connect with their audiences.

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Work Background

Marketing Manager

ZandoMarketing Manager

Associate Marketing Manager

SourcebooksAssociate Marketing Manager

Mar. 2022 - Apr. 2025• Develop and execute strategic marketing and publicity campaigns for key authors such as Sara Cate, Claire Legrand, and Rebecca Kenney. • Collaborate with the digital marketing team on discovery tactics and consumer-facing advertising. • Monitor the performance of marketing campaigns. • Organize high-impact virtual and in-person events.

Business Manager

Kendall RyanBusiness Manager

Jan. 2021 - Aug. 2022• Developing and establishing marketing and advertising strategy based on consumer research. • Maintaining connections with bloggers, media, and influencers. • Maintain consistent and engaging content and advertising on social media platforms. • Design visual assets including ads, graphics, covers, trailers, TikTok videos, and trailers. • Day-to-day website maintenance and newsletter management. • Assisting in day to day publishing schedules and any issues that arise.

Executive Assistant

Kendall RyanExecutive Assistant

Feb. 2017 - Dec. 2020• Developing and establishing marketing and advertising strategy based on consumer research. • Maintaining connections with bloggers, media, and influencers. • Maintain consistent and engaging content and advertising on social media platforms. • Design visual assets including ads, graphics, covers, trailers, TikTok videos, and trailers. • Day-to-day website maintenance. • Assisting in day to day publishing schedules and any issues that arise.

Executive Assistant - Kendall Ryan

InkSlinger PRExecutive Assistant - Kendall Ryan

Feb. 2017 - Mar. 2019• Maintain consistent and engaging content and advertising on social media platforms. • Design visual assets including ads and graphics • Day-to-day website maintenance. • Assisting in day to day publishing schedules and any issues that arise.

Event Specialist

InkSlinger PREvent Specialist

Feb. 2017 - Mar. 2019• Managed relationships between bloggers and clients • Created eye catching media kits to send to influencers • Managed multiple release schedules with clients Clients worked with... BB Easton Mary Elizabeth Lani Lynn Vale Jodi Drake Cassia Leo Trilina Pucci Ember Leigh Kathryn L. James Abbie Roads (this is not a complete list)

Intern

InkSlinger PRIntern

Apr. 2016 - Feb. 2017

Freelancer

Uplifting Author ServicesFreelancer

Dec. 2015 - Aug. 2022PUBLICITY AND MARKETING CLIENTS: Kendall Ryan, Lani Lynn Vale, & Jennifer Rebecca Each client is different, but tasks include... • Developing and establishing marketing and advertising strategy based on consumer research. • Maintaining connections with bloggers, media, and influencers. • Maintain consistent and engaging content and advertising on social media platforms. • Design visual assets including ads, graphics, covers, trailers, TikTok videos, and trailers. • Day-to-day website maintenance. • Assisting in day to day publishing schedules and any issues that arise. COVER AND INTERIOR DESIGN CLIENTS Colleen Hoover Samantha Chase Layla Hagen Andrea Johnston Corinne Michaels Emma Hart K. Bromberg Jamie McGuire Lin Reynolds Robert Beckstedt Laurelin Paige Vannoy Fite Stacy Travis Whiteney Amazeen M.E. Carter Kelly Elliott Jodie Larson Dawn Chiletz Corey Peterson The Bookworm Box (not a complete list)

Requests

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Digital Marketing Services

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