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Work Background
Versatile Marketing ConsultancyMarketing Consultant
Apr. 2025Creative marketing strategies, designed for your unique growth! At VMC, I help brands turn big ideas into bold results—online and offline. From digital campaigns to real-world events, I work closely with businesses to deliver marketing that connects, converts, and leaves a lasting impression. What I bring to the table:
• Bespoke marketing strategies tailored to your goals and audience
• Full-spectrum support—social, content, branding, print, and experiential
• Event marketing and end-to-end management for pop-ups, launches & activations
• White-label services for agencies & creatives (content, campaign planning, brand messaging)
• Ongoing consultancy for startups and solo founders needing hands-on, flexible support Who I work with:
Startups, lifestyle brands, event companies, web developers, and freelancers who need a strategic + creative marketing partner on their side. Because good marketing isn’t one-size-fits-all—it’s versatile.
Occupational Health & Safety Authority MaltaManager PR & Communications
Sep. 2024 - Apr. 20251. Development and implementation of comprehensive communication and PR plans
and campaigns to promote OHSA's mission, programmes, initiatives, in line with OHSA’s goals.
2. Management of external communications, including media relations, press releases,
and articles, steering them through publication and ensuring efficient communication with clients
and the general public
3. Creating engaging and relevant content for various platforms, including digital, print
and social media to elevate OHSA's visibility and communicate its core functions and value
proposition.
4. Creating and implementing strategies to amplify public awareness and engagement, thereby
augmenting OHSA's reputation and expanding its follower base.
5. Ensuring consistent brand messaging and adherence to branding guidelines across all channels.
6. Cultivating and maintaining relationships with media outlets, social partners, influencers and other
relevant stakeholders.
. Monitoring and analysing media coverage, digital performance metrics, public perception of
OHSA
8. Staying informed about industry trends, best practices and emerging technologies in comms & PR.
9. Organising and promoting events, conferences, and workshops, and any other
OHSA events.
10. Collaborating in the development of speeches, presentations, and various communication materials
11. Contributing to branding initiatives by providing support in various aspects such as design
conceptualization, merchandise development, and other related activities.
12. Development and management of the communications and PR budget efficiently
and monitoring expenditures while ensuring cost-effective strategies and action.
13. Facilitating internal communications initiatives to enhance engagement, alignment, and
transparency across the organization.
14. Performing duties as requested by the Senior Manager (Communications and PR) or other
employees holding a senior management position within OHSA.
Agenzija servizz.gov - Government of MaltaSenior Marketing Executive
Feb. 2023 - Sep. 2024- Create a wide variety of online and offline materials to promote government services
- Manage a variety of end to end marketing campaigns to drive awareness of services to the general public
- Planning, segmentation, creative and execution of marketing campaigns
- Website upkeep; use the CMS to update the website with content and track its performance using Google Analytics
- Social Media upkeep; keeping social media up to date daily and track performances by issuing reports
- Supervise the work of the designers - Procurement of merchandise - Contributing ideas to effective marketing campaigns and researching for marketing opportunities
- Managing production and performance of multimedia content
- Coordinating PR activities, including media appearances and scriptwriting - Ensure branding guidelines are being adhered to across all departments and stakeholders
Melita Ltd.Business Account Executive
May. 2022 - Feb. 2023MaltaManage key accounts Act as the point of contact for clients Organize regular client meetings to discuss their requirements Resolve problems and handle complaints in a timely manner Identify new potential customers Ensure budget and time requirements are met Stay up-to-date with new features and product launches Establish best practices Monitor and report on sales performance analytics Suggest innovative ideas to increase sales and improve customer experience
Smash Communications Radio Co Host
Jan. 2021 - Apr. 2021Malta
MPS Campaign Coordinator - Energy and Water Agency
Oct. 2020 - Jan. 2021Malta- Marketing the Energy and Water Agency's "Water - Be The Change" Campaign
- Implementing Marketing and Advertising campaign in coordination with EWA and other stakeholders
- Maintaining promotional material databases - Replenishing marketing merchandise as necessary
- Maintain a record of clients benefiting from the scheme
- Handling queries face to face, via telephone, email and social media
- Uploading promotional and informative material to social media and website
- Keeping website and social media pages up to date
- Assist with managing and organizing showcases and events
- Accomplishing campaign goals by undertaking different tasks handed by management
- Liaising with EWA and MPS management as necessary
- Exploring opportunities to add value to role requirements - Other duties as assigned from time to time
Centrecom - Premium Customer Service SolutionsCall Centre Agent - MITA Project
Jul. 2020 - Oct. 2020- Answering telephone calls from customers in a professional manner - Responding to customer enquiries and complaints
- Researching required information using available resources
- Providing technical support to customers with the organization’s service and product information
- Identifying, escalating priority issues and reporting to the high-level management
- Routing inbound calls to the appropriate suppliers
- Completing call notes and call reports as necessary and updating them in the MITA CRM
- Recording details of comments, inquiries, complaints, and actions taken
- Liaising with MITA head office as appropriate
- Following memos and special instructions as they come through
- Adhering to company Service Level Agreements (SLAs)
FreelanceProperty Consultant
Aug. 2019 - Dec. 2020MaltaFinding the perfect rental property option for a wide variety of clients.
Freelance Writer; self employedFreelance Writer
Jan. 2019Writing of articles on a wide variety of subjects according to client's requirements. Notable clients include Times of Malta, TheJournal and StradaRjali.com; an informative website where one can find curiosities, current news and informative articles. I am currently writing for 4Sight Group and The Koi Society.
Freelance, self-employedProfessional Actress / Performer
Jan. 1995Veronica played main roles in TV series Intricci as Ruslana, a girl from Ukraine, (produced by Hermann Bonaci Productions) and Inkwilini as Sally (produced by Darc Productions TV Dramas). She also took part in a docudrama Deheb il-Karta, portraying snippets of Malta’s history during the reign of the Knights of St John.
Veronica was chosen for several commercials, a number of them for the Social Security Services, and feature films. Among these films she took part in the Bollywood movie 'BHARAT' with famous Bollywood actors Salman Khan and Katrina Kaif.
In the world of theatre, Veronica has worked with Stagun Teatru Malti and Talenti Theatre Groups. She was also under the expert guidance of veteran actor and comedian Narcy Calamatta. Veronica has been awarded the 'Best Upcoming Actress’(Runner Up), and ‘Best Actress‘(Runner Up) as an ensemble with Zararti in the Malta International Theatre Festival.
In July 2017, she participated in Munich in Germany during a cultural festival with ZarArti Malta, playing the part of Colombina in a commedia dell’arte play. In May 2018, she took part in the comedy ‘In-Neputija tal-Kappillan’ (the niece of the priest) that was produced by 4Teenth Productions where she played a double main character, the niece and her secret sister. Veronica was also part of the cast of ‘Ghaziz Trumpant’ (Dear Leader) during the Cottonera Short Play Festival held in September 2018. This production was a winner of numerous awards, including for best artistic direction.
In November 2018, Veronica took part in the Manoel Theater production entitled ‘Festa tal-Qaddisin’ (Feast of Saints) playing the part of Alexis, a young festa enthusiast.
In September 2019, Veronica took part in the MADC One Act Play Festivals. She played the role of Jaqueline, a beautiful, intelligent, transgender woman, in the play ‘NINA’. Here she received a lot of praise for portraying the character, especially in transitioning through different emotions in the space of 20 minutes.
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