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Work Background
GoTo GroupBusiness Operations Manager
Jan. 2026Bali, Indonesia• Lead business operations initiatives to optimize user transaction growth by improving active driver performance, driver acquisition, and driver loyalty • Drive top-of-mind awareness (TOM) through strategic POI partnerships, strengthening Gojek’s presence in high-traffic locations • Design and execute driver incentive and loyalty schemes to increase driver engagement, retention, and performance • Deliver interactive offline branding and activation programs, including driver convoys, mobile SPG activations, and on-ground brand engagement initiatives
GojekUser Growth - Gojek
Sep. 2022 - Jan. 2026Bali, Indonesia1. Win Top Of Mind in Hero Areas - Targetting areas in Bali that has high number of "eyeballs/drivers" and active users for OOH (Out of Home) domination - Mass offline branding amplification in Top POI with high traffic numbers - Guerilla campaign - Transportation Hub installation in Top POI with high traffic numbers (airport, port, mall, food court) 2. Building consideration - Partnership with local government - Partnership with local cultural big scale event (>5k visitors per day) - Partnership with key partners (biggest local provider, online travel agency, and FMCG industry in Indonesia) to create a campaign collaboration by amplifying offline and digital media - UGC Campaign : Create UGC challenge with thematic campaign to ride the momentum based on spesific season (ex: halloween weeks, christmas weeks, independence day weeks, etc) 3. User generator - Community activation : Create tiering system with bonus & incentive scheme for community members in Surabaya, Bali, Malang area based on highest transactions of goride, gocar, and gofood - SPG activation : Create bonus and incentive scheme for all SPGs in Ngurah Rai airport based on highest performance of new users acquisition - Goride and Gocar activation : Create bonus and incentive scheme for all driver goride and gocar based on highest performance of new users acquisition
TaniHubGeneral trade Mitra Lead
Mar. 2022 - Aug. 2022Jakarta Metropolitan AreaAs a GT Mitra Lead, I take responsibilites to : - Create scheme, detail program flow, and target for offline community group buying project - Do daily competitor check price - Analyze and monitoring program (sales, frequency transactions, margin, burn rate, profit, customer's behavior) - acquisition potential new mitra (B2C Mitra type & B2B Mitra type) in certain area of Bekasi region - Maintain and approach all existing and new mitra to generate more sales
TaniHubGeneral Trade Community Lead
Mar. 2022 - Aug. 2022Jakarta Metropolitan Area• Led offline community-based group buying programs, defining program structure, targets, and operational flow to drive sales growth • Conducted competitive pricing analysis and market benchmarking to maintain commercial competitiveness • Monitored and analyzed program performance, including sales volume, transaction frequency, margins, burn rate, and customer behavior • Drove acquisition of new B2C and B2B Mitra partners across targeted areas in Bekasi region • Managed and nurtured relationships with existing and new Mitra partners to increase transaction volume and long-term engagement
TaniHubPatriot Program Operation Lead
Jun. 2021 - Feb. 2022IndonesiaUnder Growth Division as Patriot Program Operation Lead, I take a responsibilities to : - Create campaign and program gamification - Maintain all Patriot agents (a call for TaniHub's representative agent) through offline visit and weekly workshop - Analyze program performance (sales, organic sales without voucher, agent's behavior of each region, acquisiton chanel, social media & digital marketing result ) - Create referral program to increase number of apps user (Bagi-bagi referral program) - Coordiate with marketing team (creative, social media, copywriting, and brand awareness) to make massive campaign gamifacation for Patriot agent program - Coordinate with digital marketing team (CRM & SEO team), to increase the number of new Patriot agent, referral program usage, sales, and promo usage
TaniHubSME Community Lead
Jun. 2021 - Feb. 2022Indonesia• Led operations for Tanihub's SME community program named, Patriot Agent. Overseeing agent engagement and performance across regions, Jabodetabek, Bandung, Surabaya, Bali, Jogjakarta • Designed campaign mechanics and gamification strategies to drive agent motivation and sales contribution • Managed agent engagement through offline visits and recurring workshops to strengthen performance and retention • Analyzed program performance across sales, organic transactions, agent behavior, acquisition channels, and digital marketing results • Developed and launched referral programs to increase app users and agent acquisition • Collaborated cross-functionally with Marketing (creative, social media, copywriting, brand) and Digital teams (CRM, SEO) to scale integrated growth campaigns
TaniHubCommercial project
Aug. 2020 - Jun. 2021Jakarta Selatan, Jakarta, IndonesiaAs a Commercial Project Lead, I take responsibilities to : - Create project plan, scheme, and set up project target with manager - Set up budgeting projects to make efficiency cost - Coordinate with supply chain team and operational team to ensure availability & quality products - Coordinate with offline marketing team to set plan for project awareness & marketing method - Coordinate and monitoring projects of region Jabodetabek, Bandung, Surabaya, Bali, Jogjakarta
Optimo Global GroupDivision Sales Manager
May. 2019 - Aug. 2020IndonesiaAs a Sales Manager, I take responsibilities to : - Set target , sales, and marketing plan - Coordinate and monitoring Jakarta's beauty advisor team (Sales performance) - Coaching face to face selling skill (negotation, communication, public speaking) Coaching skin knowledge to new beauty advisor team - Held offline event with goverment agency and offices
Optimo Global GroupSales Marketing Manager
May. 2019 - Aug. 2020Indonesia• Led sales and marketing strategy for assigned division, setting targets and execution plans to drive revenue growth • Managed and monitored the performance of Jakarta-based beauty advisor teams, ensuring consistent sales achievement and productivity • Coached sales teams through face-to-face training on negotiation, communication, public speaking, and product knowledge • Delivered onboarding and capability-building programs for new beauty advisors to improve sales effectiveness • Organized and executed offline sales and promotional events in collaboration with government agencies and public institutions
UNICEFSales Team Lead
Aug. 2017 - May. 2019Wtc 6 sudirmanAs a Fundraiser Lead, I take responsibilities to : - Set charity target plan - Maintaining donors to keep them continue their donation at least for 6 months Maintaining fundraiser team at Jakarta and Bali region - Coaching face to face selling skill for fundraiser team - Visit underpriviledge areas/suburbs - Create offline event for charity
UNICEFFundraiser Lead
Aug. 2017 - May. 2019Wtc 6 sudirman• Led fundraising teams across Jakarta and Bali, setting donation targets and execution plans to support UNICEF programs • Managed donor retention initiatives to maintain recurring donations over a minimum six-month period • Coached fundraising teams in face-to-face engagement, persuasive communication, and ethical fundraising practices • Conducted field visits to underprivileged areas to support fundraising activities and community outreach • Planned and executed offline charity events and public campaigns to increase awareness and donor participation
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