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Work Background
Designlab ExperienceMarketing Manager
Sep. 2022Dubai, United Arab Emirates
Lafeef Furniture RentalsGroup Marketing Manager
Sep. 2022Riyadh, Saudi Arabia
SOHO Middle EastMarketing Manager
Oct. 2021 - Sep. 2022Dubai• Managed the boutique retailer SOHO as head of marketing, leading a team while reporting directly to the CEO & COO. Re-branded their profile and implemented a boutique retailer's digital marketing and social media strategy. • Managed all three brands: AMIRI, IRO & Cotton citizen. While maintaining a solid relationship with all heads of the brands and executing a complete 360 marketing approach for each brand. • Developed and managed a marketing budget for all three brands while executing all marketing activities, campaigns, and activations for their pop-ups. Handled all PR operations while maintaining relationships with influencers + press. • Conceptualized all marketing activations to increase brand awareness, build digital engagement, and drive conversions for each brand. • Maintained a monthly marketing dashboard to track all progress, including the marketing budget and social analytics. • Managed and led all events related to the brands by handling operations, sourcing suppliers, and delegating roles to each team member.
Self-employedBrand Marketing Consultant
Apr. 2020Dubai, United Arab EmiratesCreative solution provider with a strong network and a flair for branding. Project management of all things brand identity & strategy. Offering services in Events & PR, Business Development, Web Development, Influencer Management, and Social Media Management. Clients: Base Alpha, Edari, KTCI, Undisclothed, Novaton, Narges, UPick App, FK Group & more.
Strategies dCSenior Public Relations Executive
Jul. 2018 - Feb. 2020Dubai, United Arab Emirates• Key clients: Shiseido Group, Shiseido, Dolce & Gabbana Beauty, narciso rodriguez, ELIE SAAB, Penhaligon's, Alpha Italia, KIKO Milano, Zenith, Bell & Ross, MGI, Valmont.
• Public relations specialist with integrated communication skills specialized in creating social media plans, branding workshops, as well as digital marketing plans.
• Developed, implemented and executed annual and monthly PR plans & calendars.
• Delegated support staff while monitoring and supervising compilation of monthly and special press reports. Analysis and reporting of press coverage on a regular basis.
• Event management and implementation, including press conferences, press trips and press events.
• Coordination/follow up with press, journalists & influencers on photoshoots, special features, and negotiations.
• Managing press requests and maintaining press, influencers and blogger relations.
• Organized and attended press trips overseas, handled all the operations with vendors, suppliers, and influencer management.
Châteauform' - Seminars & EventsEvent Project Manager
Mar. 2016 - Feb. 2018Paris Area, France• Key clients: L’Oréal, LVMH, Google, Chanel, McKinsey & Company, Lanvin, Nestle and Alain Ducasse.
• Worked on accounts rounding minimum €100k and maintained a high quality service relationship to ensure customer satisfaction.
• Managed client demands for events, seminars and conferences. Frequently met with clients for venue visits at our Chateaus, created a detailed event program report to deliver to the logistical team.
• Registered 10 to 20 clients per day, modified contracts, organized client feedback into data base, initiated and organized events with our long-term clientele to maintain a strong relationship and promise continual satisfaction.
• Attended trade shows, exhibitions, fashion shows and product launch events to provide media coverage and post live to social networks. Formed a social media timeline on behalf of CF and created content for clients: Off White & Lanvin while attending their fashions shows.
• Planned exhibition hall layouts and program activities such as workshops and demonstration, secured sponsorships, coordinated with caterers, stand designers and equipment hires.
• Developed a sales pitch in English for employees to ensure high quality service when interacting with our international clients.
Châteauform' - Seminars & EventsEvent Project Manager
Mar. 2016 - Feb. 2018Paris Area, France• Key clients: L’Oréal, LVMH, Google, Chanel, McKinsey & Company, Lanvin, Nestle and Alain Ducasse. • Worked on accounts rounding minimum €100k and maintained a high quality service relationship to ensure customer satisfaction. • Managed client demands for events, seminars and conferences. Frequently met with clients for venue visits at our Chateaus, created a detailed event program report to deliver to the logistical team. • Registered 10 to 20 clients per day, modified contracts, organized client feedback into data base, initiated and organized events with our long-term clientele to maintain a strong relationship and promise continual satisfaction. • Attended trade shows, exhibitions, fashion shows and product launch events to provide media coverage and post live to social networks. Formed a social media timeline on behalf of CF and created content for clients: Off White & Lanvin while attending their fashions shows. • Planned exhibition hall layouts and program activities such as workshops and demonstration, secured sponsorships, coordinated with caterers, stand designers and equipment hires. • Developed a sales pitch in English for employees to ensure high quality service when interacting with our international clients.
Mosaic North AmericaMarketing Event Executive
Jan. 2015 - Jan. 2016Toronto, Canada Area• Key clients: Coca Cola, Axe, Guerlain, CBC Canada, Jeep, GHD, Canon, Mary Kay and Air Canada.
• Planned seasonal events for key clients and demonstrated products at sales and marketing consumer events around Ottawa, Toronto, and Miami.
• Delegated teams of 4 to 8 throughout gala dinners, trade shows, product demonstrations, and promotional work.
• Developed both large and small in-store home shows, and off-site events.
• Created brand awareness and developed strategies for effective customer engagement to drive sales and established marketing initiatives such as free samples, joint promotions, and social media contests.
• Directed event logistics including registration and set-up, booths, client receptions, guest lists, conference accommodations, presentations, and itineraries, both remotely and on- site.
• Calculated budgets and conducted pre and post-event evaluation reports on outcomes to ensure successful product lines and sales strategies.
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