Loren Robb - Growth Marketing & Analytics, Conmigo Mismo

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Conmigo Mismo, LLCAnalytics & Growth Marketing Consultant

Jun. 2019Los Angeles Metropolitan Area · RemoteSee my work and contact me here: https://contra.com/p/qYUWObAQ-collide-inc-growth-via-search With a background in growth marketing, e-commerce, and digital analytics, I use data to drive optimization. I make it easy as a client to see the work I'm doing, and use your brand's voice to grow sustainably.

Veteran Service OrganizationBusiness Analyst

Mar. 2015 - Jun. 2015Santa Ana, CA• Extracted, cleaned, and analyzed 14 years of quarterly data in Excel to help management narrow scope of employee training • Leveraged data package to perform confidence intervals, regression analysis, and forecasting reports that visualized results to management • Wrote basic VBA code to solve data manipulation difficulties within data sets of roughly 65,000 respondents. • Utilized geographic information system (GIS) to visualize heat maps, and county geospatial data.

American Honda Motor Company, Inc.Marketing Analytics Lead

Feb. 2024Torrance, California, Estados Unidos · Hybrid- Coordinate marketing analytics capabilities (marketing mixed modeling, MTA, conversion rate optimization) and planning across external partners and internal resources - Build automation across reporting infrastructure in PowerBI to facilitate shorter time to insight for marketing team

Universal Music GroupManager, Digital Analytics

Jan. 2023 - Sep. 2023Los Angeles, California, United States• Worked cross-functionally with data engineering, e-commerce, and data science to build incrementality testing framework. • Uncovered that paid media's true e-commerce impact was underreported by 4.3x (i.e. for every 1 pixel reported conversion, paid media had an impact on 3.3 more sales) • By managing three data analysts, I focused on time savings. We automated 4 hours weekly off of each analyst's reporting tasks, and saved our clients an additional 5 hours in manual reporting.

Universal Music GroupSenior Digital Analyst

May. 2021 - Dec. 2022Santa Monica, California• Discovered through data analysis of A/B testing that the amount of shares on advertising is a strong indicator of revenue uplift (i.e. for every 10% increase in shares on ads, there is a 15% increase in streaming revenue). • Presented findings to over 100 internal stakeholders quarterly that influenced users to optimize paid media via Datorama. Increased reporting usage by 15% in year one, and saved UMG close to $150k from media optimizations (based on CPM versus benchmarks). • By managing one direct report, we were able to handle the ETL process for 1500 API calls daily across 12 domestic clients that required daily reporting.

Universal Music GroupDigital Analyst

Sep. 2018 - May. 2021Santa Monica, California• Managed $750k in paid media measurement & strategy budgets annually. Due to A/B testing strategy and analysis, our creative adjustments helped influence a 60% reduction in use of links in ads which were hindering streaming revenue. • Renegotiated $120k off original $500k of marketing technology for reporting platform, Datorama. • Built out marketing tech stack for internal advertising team that consisted of media planning system, reporting (performance & financial), and structured data lake tables for data science. • Worked cross-functionally with data science, data engineering, business intelligence, and marketing teams to build data-driven products that saved an estimated $350k annually on advertising.

KB HomeSenior Marketing Analyst

May. 2016 - Sep. 2018Greater Los Angeles Area• Negotiated & executed $500k strategic investments in identity management (Signal), & marketing intel (Datorama), slashing $200k total from initial contracts. • Managed unified attribution model project (mixed + MTA) which joined CRM, user-level categorical data to optimize spend and personalize messaging across dened customer segments. After year one, this modeling saved the company $300k in marketing spend by reallocating dollars from underperforming paid media channels. • Led the CRO testing (A/B, bandit) to increase creative engagement, driving CTR up 3% over one quarter as impressions increased 70%.

mobovida, LLCDigital Marketing Analyst

Jun. 2015 - May. 2016Fullerton, CA• Managed $1.1 million in quarterly net revenue across email, paid search, and affiliate shopping engines. • Built, executed and refined monthly promotional email calendar that led to 175% net revenue growth MOM • Leveraged Responsys programming language that aided in refining email automation (e.g. birthday programs) • Utilized Adobe SiteCatalyst to optimize paid search performance for roughly 250,000 SKUs across Google/Bing.

Precision Digital MarketingDigital Strategist

Mar. 2014 - Oct. 2014Orange County, California Area• Oversaw client vision which translated into data-driven goals and measurable KPI’s • SEO: on-page (structured data markup, keyword strategy/research) & off-page (link building, content) • Managed 3 employees to oversee execution of interconnected SEO efforts and content creation. • Developed and monitored benchmarking reports for consistent digital marketing performance analysis

Anklesaria GroupMarketing Specialist

Jan. 2014 - Feb. 2014Solana Beach, CA• Gathered insight on cost management strategies, consulting with supply base, procurement process improvement • Helped to segment e-mail database, test deliverability, and optimize layout that drove seminar sign-up 15% • Worked independently to refine the user experience of company website

SaambaaBusiness Development Intern

May. 2013 - Aug. 2013San Diego, CA• Built competitive market analyses that supported company pivot strategy • Managed email marketing utilizing A/B testing, and analytics package offered by MailChimp • As head of email campaign, managed group of 4 interns to ensure deliverability & optimization

Leisure SocietySocial Media and Marketing Intern

Jun. 2012 - Sep. 2012Costa Mesa, CA• Update and filter content provided into concise postings for Baumvision’s Wordpress account • Became familiar with process of fashion blogging, Wordpress, and inner workings of the industry • Helped update company Facebook on the eve of the Wood Racquet Classic by tagging photos, etc. • Exhibited better written skills, work productivity, and efficiency in short work hours

Intch is a Professional Networking App for the Future of Work

100k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀