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Work Background
HalaFP&A Lead
Jul. 2022 - Jan. 2024Dubai, United Arab EmiratesExtended role between Supply Performance (Operational Performance) and FP&A. Supply Performance: Responsible for Planning, Analytics, Campaign Assessment, and Internal Structure/ upskilling FP&A : Responsible for budgeting, business partnering, company-wide planning, forecasting, business reviews & visibility, and strategic support
HalaSenior FP&A
Jan. 2022 - Jul. 2022Role expansion through data and operational analytics + greater responsibility in strategic priorities
UberStrategic Finance Manager
Apr. 2021United Arab Emirates, DubaiCurrently working in a joint venture between RTA Dubai and Uber
HalaFP&A
Apr. 2021 - Jan. 2022Dubai, United Arab EmiratesHala is a joint venture between Careem and RTA Dubai. I am in charge of planning and analysis , including data and financial analysis and insights. This includes optimization, budgeting, controllership and strategic support.
KitopiSenior Associate - Finance and Accounting
Aug. 2020 - Apr. 2021Dubai, United Arab Emirates• Tailoring and Building Management reports via D365 F&O ERP for external and internal stakeholders
• Streamlining Accounting and Reporting processes and reducing closing timeline by 3WD by full utilization of Finance system [ERP(D365)].
• Analyzing month on month financials vs trends and budgeted. Creating a flux analysis for all countries with local accountants.
• Conducting Due Diligence, Financial Planning and Analysis for Acquisitions of business across UAE and Kuwait.
• Coordinating with multiple departments to ensure integration of new business into the Kitopi framework.
• Monthly closing of 3 market (GL function) and implementing controls in intercompany transactions.
CareemAccounting Associate
Dec. 2018 - Aug. 2020Dubai, United Arab EmiratesFinancial Consolidation and Reporting Associate in the accounting department of the Careem Global Basecamp. - Forensic accounting
- General accounting (intercompany, GL)
- Communicating and corresponding with Accounting Managers across markets
• Closed monthly reporting in 5WD for the Group.
• Consolidated and verified multiple components of financial reporting (AP, AR, Tax) for monthly close.
• Automated and optimized accounting processes via the Oracle ERP system. Successfully streamlined Careem Accounting System with Uber.
• Facilitated the audit for 5 markets being audited from HQ (2017-2019).
• Integrated accounting processes for multiple verticals (ride-hailing, food delivery, payments).
• Built accounting processes; define procedures and policies for data reported with strong focus on Controllership and Compliance
BNC NETWORK (Industry Networks FZC)Research Associate
Sep. 2018 - Nov. 2018United Arab Emirates
Media Fusion USA Social Media Manager
Feb. 2018 - Apr. 2018I managed the social Media pages for American Cleaning and Hygiene, a B2B magazine based in the USA. My performance was measured by increasing interaction on our posts and expanding our reader base.
Philip Morris InternationalCommercial Intern
Jul. 2017 - Aug. 2017DubaiAfter being called back to intern due to my performance last summer, I was given a role with more responsibilities. My contributions included monitoring field activities and giving suggestions on how to optimize the process, developing a model that linked marketing activities, budget and KPIs for management to analyze ROI, with recommendations. Aside from my cross-functional role, I also aided the HR department in an internal project.
American University of SharjahGrader
Mar. 2017 - May. 2017Sharjah, United Arab EmiratesWorked under Dr. Emin Gahramanov for his Macroeconomics class
American University of SharjahResearch Assistant
Feb. 2017 - Apr. 2017Sharjah, United Arab EmiratesConducted research under Dr. Daniel Dupuis for a journal article in the field of Corporate Governance
Philip Morris InternationalFinancial Planning and Analysis Intern
Jul. 2016 - Aug. 2016Dubai Emirate, United Arab EmiratesI was one of the 5 selected interns from 1000 applicants. I learned about business development strategy and competitor analysis. My job included extrapolating future industry volumes from key players in the industry and finding discrepancies in data given by Nielsen. My key takeaways from this experience were learning about corporate culture, business development, volume forecasting, data analysis and B2B relations.
American University of SharjahLibrary Assistant
Sep. 2015 - Jun. 2016Sharjah, United Arab EmiratesWorked in Circulation and Information Commons
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