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Work Background
Airtel Mobile Commerce MadagascarCEO Airtel Money
Sep. 2024Antananarivo, Analamanga, Madagascar
Airtel MadagascarSales and Distribution Director
May. 2020 - Sep. 2024Madagascar
Airtel SeychellesCommercial Director
Apr. 2017 - May. 2020SeychellesConceive, develop and execute the commercial strategy for Airtel Seychelles that would result in achieving incremental CMS and RMS leadership. Oversee the various commercial functions such as Marketing, Sales & Distribution, Mobile Money, Customer Experience Delivery (CXD) and Enterprise (B2B) segment.
Airtel SeychellesHead of Sales & Distribution – Airtel Money
May. 2016 - Mar. 2017Seychelles· Deliver overall sales and distribution strategy for prepaid GSM and Mobile Money products to increase sales and enable OpCo revenue market-share growth. >>> GSM revenue increased by 10% over the last 6 months year-on-year basis. >>> Mobile Money transaction and customer base showing 3 digits growth 1 year after the commercial launch · Launched Tap N Pay – NFC system based payment linked to the e-wallet · Define local market multi-channel strategy including size and mix of channels for prepaid GSM and Mobile Money products · Base line current organizational set-up and performance
Airtel SeychellesSenior Business Analyst and PMO to the MD (CEO) office
May. 2015 - Apr. 2016Seychelles· Drive OpCo’s strategy through a strong analytical insight · Provide support to the Heads of Department on “Big Data” analysis · Work collaboratively with Project managers, domain portfolio managers and domain heads to ensure projects are delivered according to scope, quality and time · Assure quality of project deliverables.
Airtel KenyaMarketing integration project Lead
Mar. 2014 - Nov. 2014
Airtel RwandaMarketing Head
Jun. 2012 - Dec. 2012Rwanda1. Coordinate Marketing activities in Rwanda. a. Airtel Brand building and positioning b. Driving price propositions (voice, sms and data,...) c. Guiding promotions roll-out Results in six months : 296,000 customers – Customer Market Share: 4% 2. Market intelligence 3. 3.75G service launched in July 2012. 4. Running commercial launch of new 3G and 2G sites in upcountry
Airtel MadagascarRevenue & Market Planning Manager
Jan. 2010 - Apr. 2015Manage and co-ordinate all marketing activities related to Revenue & Market Planning Prepare Revenue Forecasting, Tracking & Revenue Analysis Follow up Marketing spend and assess impact on revenue
ZainPlanning Supervisor
Mar. 2008 - Jan. 2010MadagascarPerformed economical surveys in many areas of Madagascar. Planned and monitored sites implementation. Consolidated data for Budget, Commercial and Business plan needs.
Rural Observatories Network (Réseau des Observatoires Ruraux - ROR)UNICEF Consultant - Statistician
Mar. 2007 - Mar. 2008Conducted research on social issues in rural area. Data management and statistical analysis. Prepare the publication of "Cahier du ROR, n°8" an annual report of results from rural surveys.
Meta-XMarketing and Communication Manager
Nov. 2006 - Feb. 2007Developed a marketing strategy for all Meta-X products. Established a marketing plan according the 4P's concept. Conducted market researches on Meta-X products. Supervised advertising and launching campaign.
Agence Capsule, AntananarivoMarket Research Analyst Statistician
Oct. 2005 - Nov. 2006Coordinated retail audit panel survey Designed and conducted survey for a variety of clients Trained interviewers Performed statistical analysis of the data Presented research outcome to the clients
Trilogie ConceptWebmarketing Research Analyst Statistician
Apr. 2005 - Sep. 2005audience measurement Data management and statistical analysis. Designed an online survey for Trilogie Concept. Made recommendations to Sales Department.
Antananarivo, MADAGASCARAdministrative Assistant Human Resources
May. 2004 - Jul. 2004Assisted the office manager in preparing hiring process Prepared documents for the recruiting tests.
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