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Work Background
Marisa Perry AtelierSenior Sales Manager, Diamond Sales & PR Specialist
Oct. 2017 - Mar. 2025Greater New York City Area• Initiate daily operations of high-end jewelry design house and showroom - total merchandise value over $15M to increase yearly sales by 15-20%; report directly to the company's President and Co-Founder
• Generated $35M+ in total company sales through direct client engagement, resulting in 20% overall sales growth
• Developed and execute customer strategy; managed more than 5k client accounts, directly contributing to the brand's consistent 15% growth in the high-end jewelry landscape
• Led and oversaw a 10-person team of junior and senior staff, providing leadership and sales initiatives to accelerate staff’s personal and career growth via a mentorship program
• Interact with 10+ business partners and company management to strategize, plan monthly goals, and implement action points to increase sales
• Led a marketing team to increase brand recognition via celebrity, editorial, and stylist relationships, resulting in over x20 media coverage
• Orchestrated and organized 10+ press events, collaborations, and partnerships, resulting in 10-15% increased brand awareness
Marisa Perry AtelierSenior Sales Manager
Oct. 2017 - Feb. 2025New York, United States
JUJÚ THE SHOWROOM / JUJÚ THE PRPublic Relations Specialist
Jan. 2016 - Nov. 2017Greater New York City Area• Build and execute data-driven marketing programs across multiple channels, leveraging customer insights to optimize campaign performance
• Identified, researched, and recruited over 5 international brands to expand the company's portfolio and increase business revenue by 20%
• Led go-to-market strategies for multiple luxury brand launches in the US market
Managed PR for more than 10 international fashion brands to boost US awareness, which lead to increase in sales by 15-20%
• Liaised with major media houses to publicize the brand's products via Vogue, Harper's Bazaar, Brides, New York Magazine, and The Knot; leveraged 3,000+ media relationships Worldwide and received coverage in over 100 national and international publications
• Planned and executed 10 press and media events for N.Y. Fashion Week; was the firm’s head liaison for 100+ local and global members of the media, stylists, influencers
AvakianPR and Marketing Coordinator
Jul. 2014 - Sep. 2015Monte-Carlo, Monaco and London, United Kingdom• Analyzed marketing campaign performance across three international locations, optimizing budget allocation based on ROI
• Created and monitored the brand's international advertising budget and analyzed marketing campaigns; identified impact from 10+ media outlets, helped increase brand awareness by roughly 10-20%
• Interfaced daily with over 50 players in the print, broadcast, and digital media, establishing relationships for the company’s media presence
• Split time between Monte Carlo, London, and New York City to oversee store operations of over $5M in merchandise in the three locations and ensure growth, sustainability, and the meeting of region-specific sales objectives
• Organized and led marketing and press operations in Europe, Asia, and North America, including special events at the Cannes Film Festival and Monaco Yacht Show - over 20 events combined
Louis VuittonInternship
Jul. 2013 - Dec. 2013
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