Carolina Fernández-Couto - Marketing Manager and Consultant, Smarttek Devices

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Work Background

SmartBot HOBOTMarketing Communication Manager

Dec. 2021Galicia / Galiza, EspañaMARKETPLACE +WEB: - Gestión de pedidos y subida de nuevos productos con la optimización de las fichas de producto ( descripción, imagen,multimedia). - Gestión de calendario de descuento por marketplace GESTIÓN COMERCIAL: - Búsqueda de nuevas oportunidades comerciales; Captación de nuevos clientes y Gestión de cuentas - Participación en ferias comerciales con la captación de prospectos, elaboración de documentación y material de marketing MARKETING DIGITAL - Elaboración de estrategia de promoción de marca, productos y descuentos - Elaboración de anuncios- Amazon y redes sociales (Ig, Fb, Tk) en base a estrategia y calendario - Optimización página web - Elaboración de creatividades (video, imágenes redes sociales, banners) - Amazon Ads: Creación, optimización y seguimiento de campañas -Elaboración de informes de seguimiento: stock, actividad en redes sociales y ads COMMUNITY MANAGEMENT - Creación de contenido para redes en base a estrategia y calendario de contenido - Influence Marketing: búsqueda de influencers, negociación y cierre de resultados con la medición de resultados - Atención de mensajes de clientes, prospectos e influencers potenciales ATENCIÓN POSTVENTA: Gestión de casos de cliente final referente a interés comercial y de posventa HERRAMIENTAS: Paquete office (Nivel Avanzado)/ Canva (Avanzado)/ Microsoft Clipchamp (Avanzado)/ Mirakl, EDI (Experto)

SmartBot HOBOTTécnico Marketing y Comunicación

Jul. 2020 - Dec. 2021Galicia / Galiza, España- Desarrollo de imagen de marca en los diferentes canales de venta online y material corporativo - Gestión de campañas de Influence Marketing en redes sociales: búsqueda y negociación con influencers, gestión de los contenidos de marca, gestión de la creación de contenidos - Gestión de redes sociales con la creación y publicación de contenido: Facebook e Instagram - Optimización de las fichas de producto de los canales de venta online (Amazon, página web) - Búsqueda y selección de proveedores de herramientas online - Apoyo en estrategia de desarrollo de página web corporativa - Mejora de procesos internos

Natura Hair SystemsMarketing and Sales Key Accounter

Mar. 2020 - Oct. 2022Madrid, Comunidad de Madrid, España- Multichannel account management with customer orders and incidences as well as attending to enqueries and new customers - New customer searching through LinkedIn and Google Search and - looking for new business opportunities with current ones - Hairtalk Spain brand management with content creation and new customer captation on LinkedIn - E- Commerce: product file updating and working on defining new products portfolio for User Experience optimization. Management of e-store orders and online customer incidences, as well - Peluca Solidaria project management, searching for new prescriptors and content creation for LinkedIn and Instagram - Visual Merchandising activity on physical store for direct selling optimization - Operating with Eurowin, CRM and MS Office applications

AVON SpainMarketing Product Coordinator

Mar. 2019 - Mar. 2020Madrid y alrededores, España- Product: product management in terms of pricing and creativity for the product positioning in the selling brochure. Sample orderings for internal testing, conventions, meetings, etc., benchmarking, competitor studies elaboration, several actions for a suitable system product portfolio maintenance (incidences management, continued contact with the marketing global teams, etc) - Catalogue (Physical and digital): selling reporting elaboration, briefing elaboration for the correct product positioning defining the product copy and creativeness, yearly online event planning elaboration with the digital marketing team, color and content checking, etc.

HomeServe Spain B2B2C Accounting Business Developer

May. 2017 - Mar. 2020Madrid y alrededores, España- Potential client searching actions: trade fairs searching & participation, development of the potential client capture plan (sizing and type of companies' facilities, channels of contact and message definition and personalization), market trends studies elaboration. - Value proposition creation: benckmarking actions, negotiation with the potential customer in terms of pricing, value offer, timings on the project, teams coordination, regular meetings with the client for requirement definition and regular monitoring, etc. - Crossdepartmental actions: RRSS strategic plan definition with the communication department, creating content for reaching B2B2C clients; educational materials creation for the internal departments with different objectives: new business lines understanding by the different company departments, argumentary creation for the call center mates ones the requirements are defined with the client. - Regular value proposition improvement through customer surveys and regular meetings with the client

HomeServe SpainDigital Marketing Assistant

Mar. 2017 - Apr. 2017Madrid y alrededores, España- Digital rebranding actions (Reparalia now is HomeServe): digital content creation & managament, participation in the user experience strategy and actions, coordination with IT & communication teams to build the website based on defined breafing from the company (color and content testing, usability testing, etc.), seasonal campaign landings management (creation, update and testing).

IntropiaWholesale International Coordinator

Oct. 2016 - Jan. 2017Madrid y alrededores, EspañaCUSTOMER: - Preselling, selling & postselling attendance in order to optimize the Intropia experience for the national multibrand customers, with the ordering management and enquiries solving - Showroom agenda coordination - Potential client searching national and internationally (multibrand stores with brands same positioned as Intropia) PRODUCT: - National and international benchmarking activity - Sales reporting elaboration (national & international outcome) - Sampling and merchandise management - Administrative management (payables, client data updating, etc.) COMPANY: - Events assistance, coordination with the different department for multitasking projetcs

Tommy HilfigerWholeSale Accounter

Jun. 2016 - Sep. 2016Madrid y alrededores, España- Coordinación de agenda con las visitas de cliente - Gestión de la venta tomando como referencia necesidades del cliente teniendo como referencia el histórico de venta previa y resultados de venta del cliente en su comercio. Muestra de las prendas físicas al cliente. - Colocación de las prendas y del merchandising en base a la estrategia definida con el departamento de visual merchandising.

Cámara de Comewrcio, Industria y Navegación de A CoruñaInternational Trade Coordiator

Jun. 2014 - Sep. 2014A Coruña (Galicia) - Database client maitenance: Galician companies interested in promotion and new business opportunites national and interantionally. - Administrative activity: billing management, customers mercantile information maintenance, etc. - Multichannel market research actions (social media, SEO and in the street) - New business opportunities in the national and international markets - New potential clients searching -Emailing campaigns to clients with the objetive of informing about new business opportunities and new seasonal events like national and international trade fairs. - Contact with other abroad Chain of Commerce with the objective of bringing abroad companies to Galicia and participate in the regional and national trade fairs.

Inditex360º Business Experience

Jun. 2011 - Sep. 2013A Coruña y alrededores, España- Sales Department: Sales Assistant in the official Pull and Bear Stores: customer service, in- store clothing and inventory management. - Human Resources Department: In- store Security and Health control, workforce schedule management - Sales,Design and General Services department.