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💸100%
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🧨100%
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Education
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Work Background
Levitt-Safety LimitedDemand Generation Specialist
Jan. 2024Toronto, Ontario, Canada
Google Ads (Google Partner)Google Ads Strategist
Jan. 2023 - Jan. 2024Toronto, Ontario, Canada
Gini HealthDigital Marketing Spaecialist
Mar. 2021 - Apr. 2022Toronto, Ontario, Canada1.Conducted market research and competitor analysis, identifying key industry trends. 2.Optimized the company website, produced health and genetics-related content for website and social media pages resulting in a 20% increase in organic search traffic. 3.Managed social media and influencer campaigns, increasing brand visibility by 35%. 4.Implemented email marketing, securing a 15% growth in subscribers and a 10% boost in click-through rates. 5.Developed and implemented innovative SEM and SMM campaign strategies, tailored to client business objectives and target audience, resulting in 400% ROAS 6.Monitored and optimized campaigns on Google Ads, Bing, Facebook, Instagram, and LinkedIn, consistently staying within budget and achieving optimal performance. 7.Conducted A/B testing on ad creatives and landing pages to optimize campaign performance and improve conversion rates. 8.Configured and managed CMS, CRM, and Reporting Tool integrations, ensuring optimal functionality and troubleshooting issues promptly.
Edumilestones.comCareer Coach
Apr. 2020 - Apr. 2021Amritsar, Punjab, India1. Started a Career Counseling Consultancy for students, graduates and working proffessionals in tie up
with Edumilestones.
2. Guided clients in how to choose career, prepared career roadmaps and execution plans.
3. Used Digital Marketing tools like - Google ADS , Facebook Ads, Google My Business Profile,
Youtube Channel, Facebook Page & Groups , Instagram reels & stories for leads genaration.
4. Maintained and updated CRMS on a daily basis by following up leads generated and sorting them
under various fields.
5. Generated more than 500 leads over various digital platforms such as Google, Facebook, Instagram
and WhatsApp with a conversion rate of more than 50%.
6. Also created content and graphic designs using CANVA and Kinemaster for social media and google ads
JJSS SchoolChief Marketing Officer
Jul. 2013 - Apr. 2020Amritsar, Punjab, India1.Developed comprehensive marketing plans aligned with school goals and maintained consistent brand identity across all materials. 2.Managed school website and social media engagement. Created compelling content highlighting achievements and expertise. 4.Planned and executed advertising campaigns for prospective students and parents. Fostered positive media coverage and managed reputation. 3.During the Covid-19 Pandemic lockdown, developed systems, processes and trained employees for online transition of all operations like-Using Google Meets and What's App groups for live online classes, Using Google Sheets and forms conducted online Exams and team management.
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