Heidi Brandt - Sales Executive and Business Leadrship Advisor,

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Work Background

CocoLoco ProductsCo-Founder

Apr. 2017Redondo Beach, California

NuFACEAccount Manager - Los Angeles

Apr. 2016 - Apr. 2017Los Angeles

DevaCurlTerritory Development Manager

Mar. 2015 - Apr. 2016West CoastManaging and building brand relationships with 80+ District Sales Consultants, 8 Field Sales Managers in 4 focus states (AZ, CA, CO, and WA) resulting 20% year end growth. Identifying and assisting the growth in the key aspects for DevaCurl’s business within territories while building strong partnerships with key accounts and lead District Sales Consultants. Attending and presenting at all focus states sales meetings, webinars and educational conference calls to drive DevaCurl’s focus message, field sales goals, bi-monthly promotions and new product launches. Extensive travel throughout assigned territory to assist and motivate District Sales Consultants, salon accounts and management teams to grow brand awareness and drive sales. Cosmoprof store visits in focus states to train new staff members on the brand, support strategy to help them sell-through promotions and aid in the execution of merchandising the most current end cap displays and product planograms. Implement and execute activities and events within focus districts to generate sales and achieve DevaCurl’s sales goals and objectives. Assisting and facilitating the “sell-through” of all monthly promotions and programs with all sales consultants, stores and salons.

Spencer ForrestNational Sales Manager

May. 2013 - Nov. 2014Greater Los Angeles AreaManaged the professional distribution channel that consists of 40+ distributors for Spencer Forrest brands. Grew existing business in United States and expanding in to Canada by finding partnerships with new Distributors. Managed two outsourced sales organizations that consist of 25 Account Managers that support and aid in the growth of Spencer Forrest brands. Brand development in key accounts such as Sephora, ULTA, Sally Beauty, Dermstore.com and Amazon.com. Oversaw order entry for all domestic sales. Planned all trade-show and support for major industry show such as WBC, ISSE, IBS, ABS, IBE and Cosmoprof Las Vegas.

Sweis, Inc.Account Manager

Oct. 2012 - Apr. 2013West Los Angles/West HollywoodManaged over 100 accounts in West Los Angels/West Hollywood for a multiline luxury hair care distributor. Brand development for major hair care lines such as Moroccan Oil, Keratin Complex and Keune color. Educational event planning for both the staff and the customers on treatments, proper hair care and product knowledge. Building brand sales and commitment through strategic appointments, education and product demonstration.

Dermalogica, IncInside Sales Specialist/ Corporate Business Consultant

Aug. 2010 - Oct. 2011Work as a partner and support for field sales consultants in their respective territories in an effort to develop new business and increase sales volume among high need accounts, specifically those performing below $6000/yr. Make outbound calls to existing accounts and business prospects within a particular district to develop business partnerships and increase rapport. Develop and promote various incentives and promotions surrounding specific sales goals which included up-selling replenishment order, new product launches, product applications, special programs, and providing assistance with merchandising and educational needs. Take inbound calls from existing accounts/business prospects and provide leads to the respective Business Consultants which involves sharing a calendar and scheduling face-to-face presentations and meetings, and extensive product knowledge. Updating account data/business information such as changes in ownership, business location, updating legal documents, contact information, etc. using a sales database. Overcome technical and business objections to recommendations for additional sales. Emphasize sellable features, quotes prices and prepare sales orders for orders obtained. Order entry and processing using oracle database, which may involve verifying available inventory, confirming tax status, applying credits and/rewards, and performing sales transactions via telephone, email, or fax. Recommend educational programs and classes offered by Dermalogica and The International Dermal Institute in relation to the specific needs of accounts. Build and maintain customer relationships. Liaison for assigned District Manager, Business Consultants and Inside Manager to maintain overall account status support which may include booking and supporting events, promotions within existing accounts, prospecting presentations, scheduling appointments, booking education, etc.

RANDT salonOwner

Jun. 2009 - Sep. 2014820 Manhattan Beach Blvd.Self-Employed, owner of a small boutique salon. Each stylist is their own entity. Salon Management in a booth rental salon environment. Marketing and outreach to new clients and current client database through Facebook, Twitter and social media. In charge of preparing accounting information such as income statement and profit and loss statements on a monthly and quarterly basses.

LA ModelsModel/Talent

Apr. 2009 - Sep. 2011Develop and maintain excellent working relationships. Maintain an image and lifestyle to ensure positive reflection of product or brand of client. Ability to stand out and market myself in a competitive industry.

Aerial CompanyAccount Executive

Sep. 2006 - Mar. 2009Highly successful Account Representative for multiple lines of beauty products through the outside sales division to over 150 accounts. Over three years experience in marketing, merchandising, customer service and sales of various products to consumers. Developed and implement territory business plans including promotional activities, in salon training programs, vendor loyalty programs while seeking new growth opportunities. Introduced and promoted new lines and categories into salons to increase accounts revenue and profitability. Designed educational plans for salons as a resource to grow and maintain existing salon business. Created stylist incentive programs, contests and motivational programs for salons to increase revenue generated.

Platinum Salon and SpaReceptionist

Jan. 2001 - Jan. 2003