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Work Background
Holleman Special Transport & Project CargoMarketing Director
Mar. 2013 - Jul. 2023Bucharest- Coordinate marketing department of Holleman Group (the Group owns three divisions: oversized & heavy transports, heavy lift and project cargo - Holleman, trucks workshop - Service Camioane, and transportation of normal goods - Inter Trans Logistics)
- Coordinate the marketing departments for all Holleman subsidiaries (Romania, Hungary, Moldavia, Ukraine, Bulgaria and Serbia);
- Develop marketing strategy according to the company's objectives;
- Coordinate the participation to national and international fairs;
- Organizing events, conferences etc;
- Implementation of CRM (part of GITS);
- PR, marketing plans, media buying;
- Online marketing (managing directly Google AdWords campaigns, websites implementation and optimization, Google Analytics, newsletters);
- Social media (LinkedIn, Facebook, YouTube, forums etc).
Smart Marketing - Servicii & Consultanta MarketingStrategic Partner
May. 2012BucharestSmart Marketing provides outsourced marketing services such as: online marketing (Google AdWords, Search Engine Optimization, e-mailing), social media (Facebook, LinkedIN, Instagram), web design, mobile websites, blogs implementation, branding, graphics etc.
Our portfolio includes companies from automotive, transport, medical equipment, e-commerce, telecom, IT, beauty, security, We operate like a marketing department for your company, the advantages being: reducing costs with employees, deductible cost and freedom to choose the period of time for these services.
Mandy Foods GroupMarketing Director
Mar. 2012 - Mar. 2013Bucharest, Romania- Develop strategies for different brands both for retail and trade target
- Coordinate concepts creation, elaborate marketing plans according to competition, market and company objectives - Maintain a good relation with agencies, packaging producers, distribution network and other marketing suppliers
- Develop new collaborations, media buying, contracts negotiation, improve the relation with merchandisers - Plan, administrate and control the marketing budget
- Organize and coordinate both internal and external communication, improve the quality of sales department
- Launch new products, develop and coordinate market research, concepts, and competition analysis; - Promote existent products and services according to the strategy
- Social media, online environment, websites - PR activities
New Kopel GroupMarketing Manager
Jan. 2008 - Dec. 2012Bucharest, Romania- Establish the marketing strategy both for B2B and B2C target, marketing and PR plans according to company’s objectives - Coordinate relations with advertising agencies and other direct suppliers, contracts negotiation, media buying
- Develop and maintain strong collaborations with mass media (journalists, television stations)
- Coordinate the subsidiaries of the company on their marketing activities
- Plan, administrate and control the annual marketing budget
- Organize and coordinate both internal and external communication
- Develop marketing plans for launching new products, promote existent products and services - Analyze competition, market analysis, market research (qualitative and quantitative)
- Develop administrate and advertise company’s websites
- Google AdWords, SEO, Social media
- PR activities
- Organizing conferences, events and sponsorships - Implement and coordinate the CRM department, customer satisfaction Media
www.perfecte.ro: http://www.perfecte.ro/joburi/cariera-si-familie-da-se-poate-lavinia-plugaru-marketing-manager-si-sotie.html
www.ziare.com: http://www.ziare.com/afaceri/firma/automobilele-chinezesti-chery-vin-in-septembrie-in-romania-986581
Cariere Online: http://www.cariereonline.ro/articol/criza-trece-viata-merita-traita
Ziarul Financiar: http://www.zf.ro/companii/sixt-new-kopel-a-numit-o-pe-lavinia-bularca-in-postul-de-marketing-manager-3178441/
HertzMarketing Chief Department
Jan. 2007 - Dec. 2008Bucharest, Romania- Develop marketing plan and strategy
- Administrate the allocated marketing budget - Supervise sales activities related to marketing issues
- Market research/evaluation
- Propose new projects in order to advertise the company activity and brand
- Contracts negotiation, maintain relation with the advertising agency, suppliers and newspapers
- PR activities
- Administrate the official website of the company
- Organize conferences and events
- Data base with customers, suppliers/providers, potential customers
- Satisfaction surveys Media
www.wall-street.ro: http://www.wall-street.ro/articol/Auto/43932/Leasing-ul-operational-sare-de-800-de-mil-euro-anul-acesta.html
MonteroBrand Manager
Jan. 2005 - Dec. 2007Bucharest, Romania- Develop and implement business strategies in order to achieve both short and long term business targets
- Develop and implement marketing strategies for the products in accordance with company's plans
- Prepare the marketing budget for the assigned portfolio
- Prepare future products launch plan - Monitor market trends and identify potential areas
- Optimize use of promotional budgets
- Develop and maintain relationships with suppliers
- Organize and deliver product presentations to opinion leaders and key users
Nine O"ClockMarketing Specialist
Jan. 2004 - Dec. 2005Bucharest, Romania- Achieve advertising sales objectives
- Market research, seizing opportunities and identify prospective customers
- Contact and meet clients in order to promote advertising offers
- Negotiate and closing down contracts
- Customer relations, tracking down contracts and receipts
- Ensure advertising inserts’ quality control
- Existing and potential customers database
- Develop, manage and achieve customer portfolio loyalty
- Organize events, conferences and implement special supplements
- Coordinate the newspapers distribution activity
- Analyze the monthly advertising revenues
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