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Majid Al FuttaimSenior Marketing Manager
Feb. 2025Cairo, EgyptHandling the development and launch of Junction—Majid Al Futtaim’s first project in Egypt’s mixed-use and real estate development space. Focused on growth strategy and brand positioning, while shaping marketing plans and go-to-market strategies.
TAMEERMarketing Manager
Jun. 2021 - Jan. 2025Garden City-Responsible for developing short and long term marketing strategies and tactics that delivers on the company's overall objectives. -As a team, our goal is to introduce a one of a kind mixed-use project that stands for sustainability and help achieve annual sales targets through various digital and offline channels. -Develop various brand identities that matches a project’s brand persona. -Establish, promote and enhance the positioning of Tameer through various products under its umbrella and use these products to generally elevate brand equity. -Part of the job is to make sure every person on the team is well informed and aligned, every step of the way for the sake of consistency across all functions (digital, PR, events, research, etc.) -Another important aspect of the job is to make sure the team establishes and maintains good rapport with third party suppliers in order to receive high quality deliveries within a given timeframe.
Misr Italia PropertiesGroup Brand Manager
Jan. 2020 - Jan. 2021Cairo, Egypt-Managing a series of marketing activities to promote various real estate projects within Cairo, New Capital and coastal areas, as well as the launch of MIP's first luxury boutique retail project. -Developing strategies and plans for each project based on its needs and objectives.
Al-FuttaimAssistant Marketing Manager
Apr. 2018 - Jan. 2020Cairo Festival City-Responsible for the annual advertising plans for Cairo Festival City's Corporate Marketing Activities, which includes launches of residential, commercial and community projects. -Supervising social media monthly content and strategy with the aim of increasing online engagement and online sales generation. -Handling CFC's website revamp with the aim of communicating the main pillars of Cairo Festival City and generate sales leads through the website. Responsibilities include monthly content uploads on IBM platform and SEO management. -Responsible for updating the main BTL materials (Brochures, master plans, etc) for residential and commercial projects.
Playper.NotebooksFounder & CEO
Nov. 2015 - Jan. 2022Egypt
Playper.NotebooksFounder & CEO
Nov. 2015 - May. 2021EgyptPlayper is a platform that gives you the tools to discover your creative sides and broadcast them to the world. This is achieved through complementing a physical notebook that provides various forms of inspiration for creative self-expression, with an online community through which you can share your creations with the world. My work on Playper involved conceptualizing the product, working with designers to bring it to life, raising seed funding for the first 2 issues, managing its online presence through Instagram (@playper.notebooks), and working with various stakeholders including print houses, distributors and online marketplaces, to deliver the notebook to end customers.
Al-FuttaimSenior Marketing Executive
Feb. 2015 - Apr. 2018Cairo Festival City-Setting annual plan of events and international mega shows to effectively position CFC & CFCM as the ultimate entertainment destination. -Monitor all communication vehicles and make sure they are timely updated and in line with the annual events calendar. Including onsite and in mall branding. -Developing marketing plans and strategies for advertising, media plans and social media activities. -Developing brand film to showcase all features and components of CFC as a real estate, commercial & retail project.
Al-FuttaimMarketing Executive
Feb. 2013 - Feb. 2015Cairo Festival City-Key role in Cairo Festival City Mall’s below main events & activations: Covering all event elements, set-up & themed decorations, invitation design, catering, international performances, setting all terms & conditions relevant to the occasion and also the security plan and event rundown. 1. 1st Anniversary Mega Event 2. November Events & Activations across the month in celebration of CFCM’s 1st anniversary 3. CFCM’s Private & Public Opening Ceremony 4. Retailers Mall Walk Event 5. VIP Retailers Event -Worked on CFCM's1st shop & win promotion. Objective was to generate sales volume of 9.5 million from April to June, result exceeded by 30%. Delivered on this through a series of social media posts on a variety of online vehicles, city branding, in mall branding, in mall radio and advertising channels (press, magazines, outdoors and FM radio channels) also made sure all BTL material were ready at all time with a proper mention of terms & conditions to minimize customer complaints. -Worked on Cairo Festival City’s real estate launch campaign, showcasing all components of the project through a series of outdoor mega signs and city branding. -Developed hoarding creative for vacant shop fronts that communicate Cairo Festival City Mall's brand personality and the different categories it has to offer. -Developing marketing plans and strategies for advertising, media plans and social media activities. -Developing an annual calendar of events and activations throughout the year through which all communication plans will be based on.
Leo BurnettCommunication Executive - Mobinil & Juhayna
Jun. 2012 - Jan. 2013EgyptHandling key accounts (Mobinil-Juhayna) Working on all aspects of client relations management. Conducting proposal presentations and managing client follow-ups by meeting with the marketing team on a daily bases. Gathering details and briefing the creative team in order to fulfill client’s objectives more effectively. Coordinating between the client and the creative team to satisfy both ends.
TLC Media Middle EastAccount Manager
Aug. 2011 - Feb. 2012United Arab EmiratesMedia Sales for UAE & GCC region. Managing existing accounts and the procurement of new clientele in UAE and KSA. Job function includes visiting KSA once every 3 weeks to explore new client prospects and make courtesy calls for existing clients..
Procter & GambleCapital Procurement Buyer
Nov. 2010 - Apr. 2011Purchasing machines and spare parts to develop new power plant for baby care "Pampers". Tracking all shipments from sea and air. Tracking blocked invoices and open order reports.
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