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Work Background
LuminaideLead - UX Research & Strategy
Jan. 2025i. Working on UX research projects to inform product decisions, improve usability, and align tech solutions with real user needs across diverse contexts. ii. Driving product strategy, research and insights across client projects and Luminaide’s Social Innovation suite developing AI-powered solutions tackling real-world challenges such as mental health, advancing technologies for disaster prediction, management and response, in high-risk regions globally
SkillCamperConsultant
Aug. 2024 - Jun. 2025
Ela - empowering female consultants with roots from the global majority!First Cohort Member
Apr. 2024
FreelanceIndependent Consultant
Apr. 2024
Sight and LifeSenior Manager - Demand Creation
Sep. 2019 - Apr. 2024Bengaluru Area, Indiai. Built the Demand vertical, developed the same as a cross-functional, cross-cutting vertical to contribute to Sight and Life's work as a think tank - mainly strategic insights and consultation to further nutrition innovation deliveries. ii. Created and launched 3 country-level brands - 2 for Eggs [Zonse Momo in Malawi, Shega Eggs in Ethiopia] and 1 for MMS [FullCare in Bangladesh]. Zonse Momo and Shega Eggs are part of Sight and Life's Egg Hub solution, providing quality, affordable eggs to rural communities, while FullCare, a UNIMMAP-formulated MMS prenatal supplement, was introduced using a market-based model with SMC's impressive pharmacy network. iii. Conceptualized and oversaw 10 social marketing campaigns - targeting consumers, health providers and farmers - aimed at boosting user engagement and demand for nutrition interventions - reaching 3 million target audience members and counting. iv. Transformed rich, nuanced consumer data into engaging visual narratives, enhancing Sight and Life's brand identity - successfully conceptualized and implemented 15 compelling storytelling pieces. v. Expert in qualitative methodologies - journey mapping, consumer profiling etc. - and gleaning actionable insights to inform strategic recommendations.
Publicis Groupe IndiaLead - Research Analyst [Epsilon]
Sep. 2018 - Aug. 2019Bengaluru Area, Indiai. Led the design and execution of mixed-method user research studies at Publicis Groupe, working closely with a fullscale Data team, Planners, Copywriters, UX/UI and Media experts, to develop data-driven user growth strategies for clients. ii. Developed user research frameworks for streamlined processes, resulting in significant time savings, improving efficiency by integrating MRI and Tableau for customer segmentation and saving up to 5-6 hours per employee. iii. Exclusively managed the US market accounts - Google (Photos, Pay, Cloud and a potential MVNO), Hormel and Tyson foods, San Diego Zoo, Converse, Purepoint Financial and Kraft Heinz.
NielsenIQManager - Consumer Insights, Qualitative
Oct. 2017 - Aug. 2018Bengaluru Area, IndiaDesigned and conducted qualitative / UX/design research in new categories for the vertical, such as Automobiles including Electric Vehicles, Fantasy Gaming and Nicotine Replacement Therapy, bringing in business of approximately INR 1.5 crores.
MavenMagnetSenior Research Strategist
May. 2017 - Oct. 2017MumbaiExclusively led user research projects for Ford (automobile) and T-Mobile (telecom), aligning with their business objectives. Specialized in integrating qualitative research with Machine Learning to generate novel, user-centric insights in a dynamic, innovative environment.
Quantum Consumer SolutionsAssociate Manager - Research
Jul. 2014 - Mar. 2017Bengaluru Area, Indiai. Helped brands such as Amazon gain a deeper understanding of their consumer and craft a successful go-to market communication/positioning strategy in India for various product offerings and services (Kindle, Echo, Wallet). ii. Employed qualitative research/UX/design research to arrive at cutting edge and strategic consumer insights/recommendations in categories such as FMCG [Kelloggs', Unilever, ITC Foods, MTR Foods, Titan], E-Commerce and Fashion via a diverse range of research methodologies.
The Walt Disney CompanySenior Associate - International Distribution
Mar. 2013 - Nov. 2013Mumbai Area, Indiai. Helped open 7 new markets for the Studio - Spain, Egypt, Turkey, Morocco, France, Israel and Peru – in 6 months, against annual target of 2 new markets in 12 months. ii. Constantly maintained Walt Disney India's presence in global film festivals and was youngest Indian team member to represent the Studio at the Cannes International Film Festival in May, 2013.
HMV Saregama India LtdProduct Manager - Non Film Music, LPs, New Hindi Film
May. 2010 - Dec. 2012Mumbai Area, Indiai. Released up to 80 albums (not counting vinyl releases) with contributions to artiste management, album cover design and launch events for priority albums. ii. Headed the Vinyls division at the age of 24 - successfully launched 8 vinyl albums with extensive coordination between Mumbai, Kolkata and Germany teams. iii. Filmed and edited 15 artiste videos for social media marketing on the company's YouTube, Twitter and artiste social media accounts.
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