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Work Background
Azuazo MarketingMarketing Consultant
Aug. 2016Bonita, California, United StatesCurrent clients include La Vita Compounding, EpigeneticsRx, Wine Women and Hormones. ● Social Media Campaigns: Manage social media presence, develop content, and campaigns that promote products, services and events. ● Marketing and social media campaigns have led to winning 7 years of Best of North County for Best Pharmacy. ● Email campaigns: B2B and B2C - develop, write and manage all communications to clients. ● Write and design the company's quarterly newsletter. ● Execute monthly event promotions. Develop flyers, email and social media campaigns. ● Conduct monthly website updates (WordPress sites). ● Manage monthly physician case study calls, including development of PowerPoint presentation.
Azuazo MarketingMarketing Consultant & Project Manager
Aug. 2016Bonita, CAClients: La Vita Compounding, EpigeneticsRx, Wine Women & Hormones
Led end-to-end marketing strategy and execution for healthcare and wellness brands.
Developed and executed integrated B2B and B2C marketing campaigns across social media, email, web, and live events.
Managed and grew social media presence, driving sustained brand visibility and contributing to 8 consecutive “Best of North County – Best Pharmacy” awards.
Created and managed email marketing campaigns, newsletters, and automated communications.
Directed monthly promotional campaigns including digital, print, and event marketing.
Oversaw WordPress website updates and content strategy.
Produced physician case study webinars and developed executive-level PowerPoint presentations.
Managed client budgets, timelines, and vendor relationships to ensure on-time, on-budget delivery.
La Vita Compounding PharmacyMarketing Director
Jan. 2014 - Jul. 2016San Diego, CABuilt strategic partnerships with community organizations and pharmaceutical vendors to expand educational outreach and referral networks.
Produced all promotional and sales materials including newsletters, event marketing assets, and physician-facing collateral.
Collaborated closely with sales teams to drive product awareness and patient engagement.
Supported patient and physician educational events to increase brand credibility and prescription growth.
EpigeneticsRxMarketing Director
Jan. 2014 - Jul. 2016San Diego, CADeveloped corporate branding, positioning, and visual identity.
Designed and launched EpigeneticsRx.com and a gated physician member platform.
Created all marketing collateral, educational materials, and physician communication assets.
Produced physician education videos, testimonials, and patient Q&A content.
Developed event presentations and medical education materials in collaboration with physicians.
CNDEducation _Project Manager
Jun. 2011 - Nov. 2013Oversaw and managed the U.S. salon and nail professional certification program.
Deployed CND-trained nail professionals to salons nationwide to ensure proper product application and adherence to brand protocols.
Coordinated and scheduled educational classes for salons and distributor stores across the United States.
CNDMarketing Manager
Aug. 2001 - Oct. 2009San Diego County, CALed cross-functional marketing strategy for multiple national product launches within professional beauty category.
Major Product Launches:
Citrus SpaManicure™ (12 SKUs)
Almond SpaManicure™ (12 SKUs)
Raw Earth SpaPedicure™ (12 SKUs) – Recipient, Nails Magazine Best New Product Award
Marine SpaPedicure™ (Repackaging, 24 SKUs) Key Responsibilities & Achievements:
Directed full product lifecycle strategy including packaging, pricing, positioning, and go-to-market execution.
Managed cross-functional coordination across R&D, QA, manufacturing, finance, and sales.
Owned COGS analysis and margin management for product lines.
Developed distributor channel sales promotions and national marketing campaigns.
Managed media planning, budgeting, and placement.
Conducted competitive analysis and tracked performance metrics.
Oversaw development of sales collateral and digital marketing assets. PROFESSIONAL RECOGNITION
CND (Creative Nail Design):
Manager of the Year (2004)
Manager of the 4th Quarter (2008)
Employee of the Month (2004) Industry Awards:
ABBIE Award – Best Advertising Campaign (Creative Spa Campaign, 2003)
ABBIE Award – Best Advertising Campaign (Raw Earth SpaPedicure, 2005)
Nails Magazine Readers Choice Award – Best New Product (Raw Earth, 2005)
The Townsend AgencyAccount Manager
Jul. 1997 - May. 2001•Acted as principal account manager on multiple agency accounts •Collaborated in client brand and messaging development •Tracked and maintained client budgets, managed billing and forecasts •Researched and presented targeted marketing and media opportunities •Directed creative team in execution of print advertising and collateral campaigns •Communicated project direction and client feedback to creative teams •Created and presented plans, estimates, creative and media information •Reviewed and evaluated all creative work in terms of strategy and accuracy •Maintained all client projects on schedule
The Townsend AgencyAccount Executive
Jul. 1997 - May. 2001San Diego County, CAPromoted from Assistant Account Executive, Account Coordinator/Media Assistant, and PR Coordinator (1997–2000)
Rapidly promoted through four roles within a national advertising agency, reflecting strong client management, strategic thinking, and execution capabilities. Client Portfolio: Stellcom, Novatel Wireless, Arcoms, The Townsend Agency (corporate rebrand) Key Contributions:
Managed development and launch of a $2M national media campaign for Stellcom, including corporate identity, sales collateral, and brand positioning.
Led national media planning, trade show strategy, and marketing collateral development for Novatel Wireless.
Oversaw website design and production for Arcoms.
Contributed to agency rebrand initiative, including new positioning, website redesign, and integrated marketing materials.
Served as principal account manager for multiple agency clients, directing cross-functional creative teams.
Presented campaign strategies, budgets, media plans, and creative concepts to executive stakeholders.
Managed client budgets, billing, forecasting, and performance tracking.
Ensured on-time, on-budget delivery of all marketing initiatives.
Evaluated creative work to ensure strategic alignment and brand accuracy.
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