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Work Background
WishtokChief Executive Officer
Dec. 2024Dubai, United Arab EmiratesTo build Wishtok into the change that the Mental Wellbeing industry needs right now. Build and launch the mental wellbeing vertical while running the daily operations and overseeing the marketing strategy. This app is the bridge that connects those in need of guidance and help with those who are qualified to give clarity and direction.
An Open WindowSocial Media Marketing Consultant
Apr. 2014 - Dec. 2014A practice that helps other start-ups set-up their Social Media identity and make the most of those platforms. As an entrepreneur myself, I help other entrepreneurs to think objectively about marketing strategies for their brand and product. Brands I currently work with: 1. Simplus Info - http://simplusinfo.com/ 2. Restaurant Week India - http://restaurantweekindia.com/ 3. The Weekend Plan - http://www.weekendplan.in/ 4. Blink Ideas - https://www.facebook.com/DesignsByBlinkIdeas 5. Find Best Venue - http://findbestvenue.com/
chetnachakravarthy.comWellness Entrepreneur
Dec. 2013Dubai, United Arab EmiratesI am South Asia's leading Relationship and Life Coach whose clients win the Oscar & Emmy Awards while also winning at life. I coach India's most creative minds including India's only Oscar Winning Producer, Guneet Monga (Elephant Whisperer) and Emmy Winner, Vir Das ensuring their biggest dream evolves into a larger legacy. I have been awarded the Best Life Coach Award at the UAE Women Achievers Awards and have coached over 4000+ individuals to live their aspirations and dreams. I have successfully launched and run e-courses to make change accessible as well as run online workshops, webinars and support groups. I have also organised wellness retreats in collaboration with Anamcara Yoga Retreats across the world. I have a weekly podcast called Say No To Drama with over 300 episodes. I have also been part of panel discussions and hosted talks at various venues, and have successfully run an event called Mind It focused on creating positive shifts in the field of Wellness & Mental Health with well-known Bollywood Actress Sarah Jane Dias. I choose to be a changemaker and making change accessible to all is a mission I thrive on.
The Basket CaseCo-founder
Oct. 2013 - Dec. 2014Mumbai Area, IndiaCreated because we believe in two things - Live To Eat and Sharing is Caring. Every month we will deliver a basket filled with goodies made by some of the city's best yet hidden foodie talent. Homemade bacon butter, Mango jam, hummus, dips, freshly baked breads and delicious desserts made by home chefs and caterers. You can follow our noses around town as we sniff out and send you a basket full of delicious finds. You could also send us on a fun food hunt by giving us clues to your favourite home chef's kitchen.
Burrp !Executive Editor
Jan. 2011 - Jan. 2014Mumbai Area, India1. Key responsibilities included content management, user interaction and building a PR network 2. Developing content plans and conceptualizing editorial properties that the brand can leverage on. 3. Conceptualize and implement activities to increase user interaction. 4. Building a strong PR network to augment content generation and help in cross promotion activities. 5. Managing the editorial team and building strong inter-team relations with design, marketing and sales teams.
Graffiti Publishing HouseEditor & Publisher
Jan. 2011 - Sep. 2011Conceptualised and developed Bubble Wrapped, an eMagazine for NGOs, CSR programmes and social entrepreneurship, and the first venture for my own company, Graffiti Publishing House.
Paprika media Pvt LtdManager - Custom Publishing
Jan. 2010 - Mar. 2011I used to head the Custom Publishing cell with a team of 10 (writers and designers). Client-driven magazines, Coffee Table Books for individuals and tourism boards as well as Guides were some of the projects I handled. Writing, editing and client-interface were a part of my role at Paprika Media.
Focus CommunicationAccount Manager
May. 2003 - Jan. 2009• Six years of advertising and marketing experience, mainly concentrating on Hospitality and Food Retailing industries • Starting as a Client Servicing Executive, worked my way up to the post of an Account Manager responsible for the management of the Mumbai branch directly heading a team of 6 and overseeing all clients • Performed a multi-skilled role that encompassed client interface, planning as well as copy writing • Client interface has included creating communication plans, proactive marketing presentations, co-ordination and execution of advertising campaigns as well as marketing collaterals • Copy writing assignments have included websites, brochures, press advertising and press releases
Hungama.comContent manager
Jan. 2001 - Jan. 2002Managed and generated content for the youth channel on the portal.
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