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Work Background
Tone It UpHead of Brand Partnerships & Digital Strategy
Sep. 2023Los Angeles County, California, United StatesI lead Social Media, Brand Partnerships, and Business Development, overseeing the strategy, content, and collaborations that grow our brand presence and community. From creative campaigns and influencer marketing to strategic partnerships and revenue opportunities, I focus on driving both connection and growth at Tone It Up.
The Big SilenceDirector of Brand Strategy & Business Development
Jul. 2022Los Angeles, California, United StatesI lead social media strategy, content creation, and business development efforts to expand our reach and amplify our mission of breaking the stigma around mental health. I develop and implement content strategies across all platforms, design on-brand social media graphics, and manage day-to-day account operations. I also support business development by identifying new opportunities for growth, nurturing strategic partnerships, and helping drive community engagement through thoughtful, purpose-driven digital storytelling.
Align Pilates AppSocial Media Manager
Jul. 2022 - Jul. 2024Los Angeles County, California, United StatesI developed and implemented social media and communication campaigns that aligned with overall marketing strategies. I coordinated with Marketing, PR, and Communications teams to ensure cohesive and consistent brand messaging across all platforms. I also organized and participated in events to grow brand awareness and build a strong community around the Align brand. Additionally, I built relationships with customers, potential users, wellness professionals, and media contacts to increase visibility and engagement within the fitness and wellness space.
The Bevy LLCDating Expert & Matchmaker
Feb. 2021Los Angeles County, California, United StatesAs a representative of The Bevy, I serve as a connector, speaker, and dating expert—passionately building meaningful relationships and helping high-quality singles find intentional connections. My role includes engaging with exceptional individuals, identifying strong potential matches, and converting them into Bevy members through both my personal and professional networks. I conduct in-depth interviews to understand our members' goals, refine their profiles, and ensure an elevated matchmaking experience. I also thoughtfully select and vet potential matches from our curated database, accurately presenting the most compatible options to our active clients. At the heart of it all: I’m here to help people feel seen, valued, and supported in their journey to love.
Malibu SundaySocial Media Manager
Oct. 2018 - Aug. 2021Los Angeles, California, United StatesAt Malibu Sunday, I led social media and digital marketing strategy across all platforms, driving brand growth and engagement. My responsibilities included client acquisition and relationship management, as well as optimizing the brand’s presence across multiple digital channels. I created original, on-brand jewelry content tailored for social media, helping to tell the brand’s story in a visually compelling and consistent way. I also organized and executed promotional events, including pop-ups in collaboration with strategic partner brands, to expand product visibility and reach new audiences.
Studio KarrasJunior Interior Designer
Jan. 2017 - Jul. 2019Venice, CaCollaborated closely with the senior designer to support project goals, develop design concepts, and bring creative visions to life. Served as a direct point of contact for clients, ensuring clear communication and alignment from concept to completion. Managed sourcing and procurement of textiles, fabrics, and furnishings, overseeing orders to ensure cohesive and timely project execution. Created detailed client-facing documentation, including budgets, purchase logs, mood boards, and creative decks, to visually communicate design direction and maintain aesthetic consistency throughout each project.
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