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Work Background
MetaContent Specialist
Sep. 2023 - Sep. 2024• Curated and optimized timely content for Facebook, reaching millions of daily users. •Spearheaded the launch of push alerts, increasing engagement and retention. •Analyzed trends and platform insights to inform cross-functional teams and drive video performance. •Delivered data-driven improvements to Facebook content strategy.
Matador NetworkTalent Manager (Influencers)
May. 2021•Oversaw influencer partnerships for branded campaigns, identifying and onboarding creators across travel, lifestyle, and cultural niches. •Acts as primary liaison between talent and clients, ensuring campaign objectives and KPIs are met. •Tracks performance metrics and optimized campaigns for reach, engagement, and ROI. •Fosters long-term creator relationships to expand Matador’s influencer network and strengthen brand collaborations.
Matador NetworkProduction Coordinator
May. 2021 - Jan. 2024• Supported end-to-end production for branded content campaigns with clients such as Hilton and United Airlines. • Coordinated logistics, timelines, and deliverables to ensure smooth workflows across editorial and social teams. • Maintained consistency with brand guidelines, SEO best practices, and legal requirements. • Assisted in script development, creative planning, and managing on-site production needs.
Black Women Talk TechSocial Media and Community Manager
Dec. 2020 - May. 2021•Social Media & Community Manager | Black Women Talk Tech | Dec 2020 – May 2021 •Developed content marketing strategy using Chartbeat, boosting brand awareness. •Increased social engagement by 30% across Instagram + Facebook. •Identified and engaged with culturally relevant online conversations. •Launched Clubhouse and Giphy accounts to expand brand reach.
The Daily BeastSocial Media Editor
May. 2019 - May. 2021•Launched TikTok account, growing to 30K+ followers in under a month. •Optimized social strategy using Pars.ly, boosting reach and engagement. •Redesigned Instagram account with cross-functional team, increasing engagement. •Published diverse cultural + travel stories across platforms. •Reported on timely news and culture stories, pitching, researching, and interviewing sources to produce original pieces. •Edited articles for clarity, accuracy, and narrative flow to ensure high-quality, engaging content.
Blavity Inc.Reporter
Apr. 2017 - May. 2019• Wrote branded content and editorial campaigns with partners such as Spotify, using storytelling that aligned with brand voice and tone. • Maintained the overall quality of branded content, ensuring consistency across campaigns. • Helped establish editorial strategy and contributed to a roadmap for scaling content quality. • Collaborated cross-functionally with design and marketing teams to bring campaigns to life.
ABC 7 WWSB-TVProduction Assistant for "Windy City Live"
Jan. 2016 - May. 2016Greater Chicago Area1. Captured interesting behind-the-scenes and on-set videos for the WCL social media accounts. 2. Executed social media giveaways. 3. Created daily rundown and production sheets. 4. Managed talent and a live audience of an average of 60 people. 5. Wrote and edited weekly entertainment news articles to promote the upcoming show.
The Columbia ChronicleMetro Reporter
Sep. 2015 - Dec. 2015Greater Chicago Area1. Reported on social justice issues ranging from politics, immigration, and the arts. 2. Used InDesign skills to layout pages for sections of the Newspaper 3. Pitched multiple news stories to editors that developed my news judgment skills, and was promoted to section editor.
Study AbroadStudied International Reporting in Dublin, Ireland
Jan. 2015 - Jan. 2015Dublin, Ireland1. Pitched story ideas to local Dublin newspapers 2. Edited video using Final Cut Pro 3. Collaborated with photographers and designers to create social media content. 4. Interviewed sources 5. Posted blogs, edited articles, wrote broadcast scripts
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