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Work Background
TBWA Hunt LascarisGroup Account Director
Aug. 2025 - Dec. 2025Windhoek Beer SA, Windhoek Beer Namibia & Heineken Beverages Int.
Managed, with a team, the full ATL and Multi media campaigns with social and digital focus.
MassmartProduction Lead
Sep. 2024 - Oct. 2024South Africa
Accenture SongGroup Account Director
Aug. 2024 - Sep. 2024
Accenture SongAccount Manager
Jun. 2024 - Sep. 2024South Africa
Milmac Animals FeedsSales Associate
Jun. 2023 - Dec. 2023Gauteng, South Africa
Nando's South AfricaSales And Marketing Specialist
Oct. 2022 - Mar. 2023South Africa
Nando's South AfricaMarketing Specialist
Oct. 2022 - Mar. 2023South AfricaBrand Experience Marketing Manager
M+C Saatchi AbelBusiness Unit Director
May. 2022 - Nov. 2022South Africa
MetropolitanRepublicMarketing Advertising Specialist
Jan. 2022 - Nov. 2022South AfricaClient Services
Wolves Agency and Live Free VenturesCommunication Specialist
May. 2021 - Oct. 2021South AfricaDevelop and implement a communication strategy that includes media outreach and social media content creation. Live Free
Support and evaluate results of communication campaigns with the team.
Worked closely with CEO of Live Free looking at NGO opportunities.
Worked together with the operations manager of Wolves to put appropriate systems and templates in place.
Self-employed, Baseline ConsultingMarketing And Advertising Consultant
Mar. 2018 - May. 2021London, United Kingdom, South Africa
Digitas SADigital Account Director
Jan. 2017 - Dec. 2018Demonstrate understanding of the underlying motivation of customers as well as the various online and offline channels in order to successfully create robust integrated communication plans.
Approve and oversee all digital program deliverables ensuring that they deliver on-brand, on-strategy and that the client understands the context and rationale.
Champions the user experience throughout the development/implementation process.
Oversee the Organizing of content architecture maps, wireframes, functional prototypes user journey maps and technical specification, documenting as needed.
Drive the strategic planning process, attends, conducts, synthesizes research and learning's about key customers, and utilizes the information to increase the effectiveness of the brand and its communications.
Rectron South AfricaNational Marketing Manager
Apr. 2014 - Dec. 2016MidrandCommissioned to bring another level of marketing experience to a very inexperienced internal marketing team.
Instrumental in Digital Transformation and development.
Increasing brand awareness and market share.
Developing and managing the marketing department's budget.
Overseeing branding, advertising, and promotional campaigns.
Managing the marketing department's staff.
Preparing and presenting quarterly and annual reports to senior management.
Restructured and improved the email campaigns delivery, online, web, social media, You Tube videos, events and in-house sales staff competitions and spiv days.
Audited and signed on new Web developers/designers to uplift and rework front and backend for the website.
Pay off line Development and implementation.
Media and Trade relations. PR relations and company profiling of senior Management.
Introduced new systems and operations and achieved the most successful 3-year Rectron annual Exhibition, grew attendance numbers by 30% and exhibitor participation by 5%. I also on boarded and Retained, for 3 years, the services of the very competent event organizer, Idea Lab.
Corporate Speaker and Co. MC Rectron - various events and conferences.
Samsung MobileHead of Mobile Marketing
Feb. 2011 - Apr. 2012BryanstonCommissioned to get the marketing Department back- on- track, due to poor sales performance and lack of Marketing Strategy, and was instrumental in re-structuring the Marketing group.
Evaluating and developing the marketing strategy and marketing plan.
Planning, directing, and coordinating all marketing efforts.
Communicating the marketing plan both internally and externally.
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Developing and managing advertising campaigns.
Building brand awareness and positioning.
Coordinating marketing projects from start to finish.
Overseeing social media marketing strategy and content marketing.
Employed to troubleshoot for a failing Marketing Department and Sales team.
Full turn around project and Launch of The Galaxy Handset with through the line campaign.
Launched Galaxy phone range with M&C Saatchi Able agency. Also on boarded them as the new lead agency at the time. They won the pitch out of 3 Agencies. Corporate speaker – Africa Forum Kenya – Samsung 2011.
Promoted and executed restructuring of Marketing departments within the full Samsung offering.
Agency Wise – Trading as AW TrainingManaging Director
Jan. 2010 - Dec. 2014Successfully trained marketing and advertising professionals. Clients: Avis, Ogilvy Johannesburg, Nestle SA, Discovery, Volcano Advertising, Draft FCB, Global Mouse, Uppe Marketing, McEwan/Sauce Advertising, Citizen, Edcon, Grey.
ZK Advertising International SA/AfricaDeputy MD/Client Service Director
Jan. 2004 - Dec. 2010Advertising - Africa – Tanzania / DRC / Kenya / Malawi / Uganda / Gabon / Zambia / Ghana / SL/Congo/DRC. Clients: Celtel (Mobile Network) – TTCL (Landline, telecoms) – TTC (Tanzanian Tobacco Corp) – CRDB Bank – Sumaria Group - Royal Dairy – PSI – DSTV – Western Union. Successfully relaunched Celtel in Tanzania – with a Simultaneous Advertising and PR launch in 3 African countries.
Extensive OOH, (Responsible for media and contract negotiations) radio and in-store promotions with the above African Clients. Supervised Model hiring and contracts.
Directed in studio sessions with voice over artists and pre-and post-production.
Led TV production and on location shoots. Working together with production houses for the shoots and postproduction finishing, using South African production Houses. Summary of Positions Held: • South Africa: Deputy MD/Client Service Director
• Regional Account Director/Co-Coordinator, Africa
• Tanzania: Group Account Director/Client Service Director
Net#work BBDO AdvertisingAlternate Board Director
Jan. 1995 - Dec. 1999Castrol- Investec Bank- Revlon- Fiat- Nissan SA- National Brands- Standard Bank- Lancôme- Dimension Data –– Hollard Insurance. I was involved in a mix of ATL, BTL, TTL, with all the above brands.
My team within the agency won the Investec account for which I was Client Service Director and we successfully launched one of the First and most expensive TV campaigns at the time. R4 million for the Black and White Rice Commercial shot with Keith Rose. Awards: I was Group head for the Team that worked on Standard bank and Fiat Uno and the teams won Loeries awards on these accounts. Great relations with Creative, strategic and Management teams. Additional Clients: MTN- Nestle– MasterCard- Nedbank- ABSA Bank- Vodacom- Eskort– Harvestime- Times Media Group – Midas – Karos Hotels – Hyperama.
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