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Work Background
House of JirikiFounder
Oct. 2021London, England, United Kingdom- Founded House of Jiriki, a boutique experiential agency crafting luxury wellness rituals and immersive brand activations. - Lead creative direction and full-service production for private events, brand partnerships, and bespoke retreats across the UK and Europe. - Designed and facilitated sensorial experiences blending energy work, sound healing, and ritual design. - Consult for hotels, studios, and members clubs on wellness programming, spatial experience, and brand partnerships. - Created custom offerings for intimate group celebrations (hen dos, birthdays), product launches, and wellness residencies. - Host of Heart.Listic — a podcast exploring inner power, healing, and creative business with soul. - Wellness Practitioner: Reiki, Sound Healing, Mediumship, Tarot, Oracle & Human Design, Aromatherapy & Tea.
LookieroPersonal Stylist
Jan. 2020 - Dec. 2021London
IPSEITYFounder
Apr. 2018 - Mar. 2021London, United KingdomLaunched IPSEITY as a forward-thinking fashion concept store and curated e-commerce platform, spotlighting one-off pieces and capsule collections from emerging international designers. - Led the full creative and strategic direction of the brand — from curation and designer relations to storytelling, sustainability positioning, and experiential marketing - Built an inclusive yet exclusive retail model that challenged fast fashion norms and celebrated individuality through wearable art - Produced and directed editorial campaigns, pop-up experiences, and online launches - Developed partnerships with ethical designers and built a global network of collaborators across fashion, art, and media - Prioritised conscious creation, radical individuality, and sustainable retail practices - Positioned IPSEITY as a concept brand rooted in storytelling, and intentional self-expression
Profirst InternationalEvent Executive
Jan. 2017 - Dec. 2018London, United Kingdom- Creating events for fashion and luxury brands such as L'Oréal, Diesel, Zara, ... or for private clients, from concept to production. - Creating concepts - Brand activation - Presentations - Location scouting - Events production - Budget management
WGSNAssistant Event Coordinator
Jan. 2017 - Dec. 2017London- Supported production of large-scale fashion and lifestyle events - Assisted with brand partnerships, panels, speakers coordination and VIP client experience - Developed strong logistical and creative execution skills under pressure
London EthnicLondon Fashion Week Event Coordinator
Sep. 2016 - Sep. 2016London, Royaume-Uni- Coordinating and organising a fashion event with catwalks during the London Fashion Week. - Models casting - Production - Styling and fittings - Fashion show - Team management - Social Media - Buying
Victoria and Albert MuseumFashion Show Assistant
Mar. 2016 - Mar. 2016London, Royaume-Uni- Styling and fittings - Fashion show coordination
Manish AroraParis Fashion Week - Chief Assistant
Jan. 2016 - Dec. 2017ParisParis Fashion Week (Multiple Seasons)- Manish Arora - Assisting Manish Arora during Paris Fashion Week - Styling and fittings - Models casting - Coordinating and managing a team of runners - Fashion show
DVF (Diane von Furstenberg)Showroom Assistant
Jan. 2016 - Dec. 2016Paris- Assisting sellers - Fittings - Visual Merchandising
McCann LondonArt Direction Assistant
Sep. 2015 - Dec. 2015London, Royaume-UniI was working as an art director intern, concepting and executing 360° campaigns on brands such as Sprite, Microsoft, L'Oréal, Xbox, … focusing on the campaign activation part of it. As a pop culture engineer, resolving problems with creativity became a real strengh for me. As an art director at McCann, I worked on brands such as Sprite, Microsoft, L'Oréal, Mr Kipling, Subway, among others. I became confident in working on multiple communication platforms from: - TV commercials - Digital platforms - Prints - Stunts - Out of homes - Campaign activation - Pitching in front of clients.
FreelanceFashion Stylist and Art Director
Jan. 2012 - Dec. 2020London, Paris, San FranciscoI obtained a Ba Hons in Fashion Styling at Istituto Marangoni London in 2014 and subsequently I have been working independently as a freelance fashion stylist in London, Paris and San Francisco. During this time I have gained great organization, time management, communication, storytelling and editing skills from having to concept, edit and coordinate fashion shoots (fashion editorials, still life, commercials, music videos and films), curate fashion products, and assemble and manage teams of professionals. Therefore, I have been able to build a strong set of contacts, from model agencies, designers and PRs to photographers, set designers, make up artists and hair stylists. Working in a stressful and fast-paced environment with tight deadlines, has taught me how to multitask and to stay calm when facing problems and how to resolve them quickly. - Worked with Fashion Stylist Christopher Maul (L'Officiel, ...) on a few projects: a fashion film for NOWNESS and an online campaign for Rimmel London both art directed by Marie Schuller (Givenchy commercials). - Assisted Panos Yiapanis, Tim Walker for an editorial for Love Magazine. - Assisted Manish Arora for Fashion Shows in Paris. - Worked on a featured film, in the costume and wardrobe department: http://www.imdb.com/name/nm8716873/?ref_=ttfc_fc_cr17 - Work featured in influential magazines such as Italian Vogue, The Impression, Schön Magazine, ...
LAMBERT AND ASSOCIATESFashion Buying Assistant
Sep. 2010 - Dec. 2010London, Royaume-UniI worked at Lambert and Associates, a fashion-buying company based in London, which analyzes the market trends and demands, always trying to find out new English brands and products to promote and distribute to Hong Kong, Canada and the United States. My role in this company was to go in search of new English brands products and to create reports of small magazines showing all the relevant London trends to keep the customers updated on all that is happening in this big fashion city. This experience helped me gain invaluable knowledge about the consumers’ needs and about the fashion market. I learned to observe and collaborate with a team, and it allowed me to express my creativity through image and the language by using media.
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