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Creator of the Global G.R.I.T. System™
G.R.I.T. Global™Creator of the Global G.R.I.T. System™
Sep. 2023Arizona, United StatesLara Johnson is one of the most requested speakers on grit and is an award-winning Grit Performance Expert, Keynote Speaker, Creator of the Global G.R.I.T. System™, Founder and CEO of two global businesses Be A Legend and G.R.I.T. Global™, accomplished author, athlete and executive coach. Originally from the UK, and now residing in Arizona, United States, she has a track record of skyrocketing companies into multimillion-dollar empires. She has been crowned the WORLDWIDE STEVIE® Award Winner for “Woman of the Year,” “Female Entrepreneur of the Year,” “Female Executive of the Year,” and “Best Female Thought Leader of the Year” for her creation of the Global G.R.I.T. System™, including the Grit Type Indicator™. Lara has worked with Fortune 100 and 500 companies, US military, celebrities, and executives to develop and enhance performance on multiple levels for leaders, teams, and entire organizations. Lara has been featured on numerous podcasts, worked with and spoken in front of many well known household names including Goldman Sachs, Wells Fargo, KPMG, Northwestern Mutual, Schlumberger and more. Lara has been featured by PBS Brainline for her grit and resilience facing the loss of her youngest son and nearly her own life. As the renowned Global Grit Girl™, Lara has channeled her deep expertise and research into creating the Global G.R.I.T. System™ that is unveiled in her book, "Hunt or Be Hunted". This innovative and tailored framework identifies the four pillars and “types” of grit, accompanied by a bespoke adoption process that transforms theory into action, creating a bespoke quadrant for grit. Lara guides you in both identifying your grit strengths through the Grit Type Indicator™ and honing your abilities across all dimensions of grit to achieve peak performance and unparalleled excellence through her proprietary Global G.R.I.T. System™. For Booking: www.offiiciallaraj.com
Founder, CEO
Be a Legend, Inc.Founder, CEO
Apr. 2017Phoenix, Arizona, United StatesBe a Legend are an award winning content creation, branding and website design marketing company who have won awards for Excellence and Innovation Be a Legend are STEVIE Award winners, for "Company of the Year”, “Business Development of the Year" & "Best Integration of Thought Leadership into the Sales Process" in 2023. Lara Jones, Founder & CEO, won a Stevie Award for "Female Executive of the Year" for her outstanding leadership in 2022 & “thought leader of the year” in 2023. Be a Legend utilizes business strategy, while also providing services to enhance leadership performance. Lara is hired regularly as a keynote speaker to talk about leadership, grit, mindset, success, purpose & sales owing to her powerful stories and unique tools & strategies. We design bespoke leadership workshops (1/2 days and full days) to enhance leadership performance through our unique program. We also thoroughly assess areas that could drive revenue and design & implement blueprint digital strategies for PE portfolio cos. On the marketing side, we help companies with marketing due diligence, website design, search engine optimization (SEO), pay per click (SEM), geofencing, video production, video ads, reputation management, social media marketing, content marketing, email marketing, brand awareness, and much more to create a highly effective marketing plan to meet your needs. By utilizing Lara Jones’s experience in business strategy along with her invaluable skills in psychology, brain based coaching, sales, marketing and creativity expertise, & utilizing the Be a Legend's talented team, together we are leaders in our industry and the hunters in our field. The team at Be a Legend are first class with their commitment, speed, knowledge, education, laser focus and professionalism. Contact Be a Legend Inc., to discuss how you would like to enhance your team's performance and grow revenue. Learn more: W: www.bealegendinc.com T: (480) 470-0350 E: [email protected]
Vice President Marketing
Keller Williams Realty, Inc.Vice President Marketing
Jun. 2016 - Mar. 2017Albuquerque, New Mexico, United StatesResponsible for identifying, evaluating, designing and implementing marketing campaigns including creating, designing, writing scripts for videography to showcase. Oversaw traditional and digital marketing strategies and efforts, creating and executing various marketing campaigns, both for the short-term and long-term to strengthen market position and achieve business goals.
Vice President Business Development & Marketing - EMEA, North America
Strategy to RevenueVice President Business Development & Marketing - EMEA, North America
Feb. 2015 - Mar. 2016Farnham Common, Slough, UKResponsible for identifying, sourcing, and selling new business to maximize growth for blue chip organizations in Europe, Middle East and Africa within a variety of sectors including sales performance, channel performance, onboarding productivity, and marketing. Strategy to Revenue is a revenue acceleration expert which works with some of the world's largest organizations and leading brands including Thomson Reuters, HP, DHL, Vodafone, and Motorola to name a few. We create engaging and dynamic learning experiences that drive sales performance through our unique platform and process of SKILLbuild, ACTIONsession, POWERsession, and INSIGHTtv solutions. Gold winners of world recognized STEVIE and BRANDON HALL awards. The Brandon Hall Group HCM Excellence Awards Program is the most prestigious awards program in the industry. Often times called the “Academy Awards” by Learning, Talent and Business Executives, the program was one of the first of its kind in the learning industry, which was pioneered in 1994.
CEO - “Lara Loux”: Singer-Songwriter | Presenter | Performer | Actress | Recording Artist
Lara LouxCEO - “Lara Loux”: Singer-Songwriter | Presenter | Performer | Actress | Recording Artist
Aug. 2014 - Feb. 2017UKCreated a following of 20,000+ fans in 6 months owing to marketing campaigns with a large following in Leicester and parts of London in the UK. Picked up by radio stations as a result and invited to perform at UK's top venues including a personal invite to major television shows, featured on prime time TV. Recording in studios, performing, and showcasing songs for which I wrote the music, lyrics, and sang. Performed at top venues in UK, including Kensington Roof Gardens (owned by Sir Richard Branson), NEC in Birmingham and featured on multiple radio stations, local and regional as a host. Worked with Pinewood Studios for multiple voice recordings for various projects. I was a Grand finalist of Open Mic UK in 2015 (top 25 out of 10,000 entries) Featured in various video games as a voice over artist for PS4 & XBOX including "Guitar heroes - Live!" & "Foundry 42" - 2015 www.vevo.com/artist/lara-loux www.facebook.com/laralouxonline www.twitter.com/laralouxonline www.instagram.com/laralouxonline www.youtube.com/laralouxonline www.smarturl.it/laralouxitunes
Vice President Sales and Marketing - EMEA, North America, Australia
CW Event Productions Ltd - Twitter: @cweventprodVice President Sales and Marketing - EMEA, North America, Australia
Jan. 2013 - Jan. 2015London, England, United KingdomMarketing, Sourcing and Managing New Business clients on an EMEA level including North America, South America, and Australia.
Senior Key Account Sales Director
SelectaSenior Key Account Sales Director
Aug. 2005 - Apr. 2012London, England, United KingdomSourcing and managing New Business on a Major Key Account basis, This is carried out through the use of Solution Sales for companies who are new to our organisation to maximise their business and personal needs which in turn helps grow our business year on year. Grew the company from $5M to $50M over 6 years of developing and running the key accounts department dealing with major blue chip corporations.
Sales & Marketing Executive
BMW GroupSales & Marketing Executive
Jul. 2004 - Sep. 2004Bedford, England, United KingdomCorporate / Retail / Finance
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