EtroSenior Visual Merchandising Designer
May. 2018 - Jun. 2020Milano, ItaliaDuring this time period, I executed inventive concept for window’s themes for the next season and special pop up. I created mood boards, 3d model, and renderings, gaining final approval by the CEO. I liaise with PR, home interiors, store planning, and style department for efficient cross-projects implementation. I assisted franchisee partners for local windows production and special pop up/events. I developed technical drawings and presented detailed materials for design projects. • Generated innovative design concepts for pop up stores, shop windows, and VM materials.
• Steered successful production of design elements with suppliers. • Facilitated effective communication with WW VM to ensure the proper installation of window displays. • Led on-site installation process, working closely with logistic department and supervising the installation of windows, pop-ups, departments, and in-store displays.