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Work Background
Head of Permanent Merchandising & Store Design
DOLCE&GABBANAHead of Permanent Merchandising & Store Design
Apr. 2025
Senior Visual Merchandising  Manager
DOLCE&GABBANASenior Visual Merchandising Manager
Apr. 2024 - Jul. 2025MilanoDevelop impactful pop-up concepts that enhance the brand and ensure seamless execution, meeting deadlines with excellence. Lead the creative direction, development, and installation of store takeovers for key retailers during major product launches. Collaborate on visual merchandising guidelines for fashion markets, tailored for each launch (including fragrances and makeup). Contribute to retail project development for beauty sections within fashion stores or standalone boutiques. Continuously explore innovative and engaging ways to captivate consumers through pop-ups and special installations.
Senior Visual Merchandising Designer
DOLCE&GABBANASenior Visual Merchandising Designer
Oct. 2022 - Apr. 2024
Senior Visual Merchandising Designer - Acqua di Parma
LVMH Perfumes & CosmeticsSenior Visual Merchandising Designer - Acqua di Parma
Jun. 2020 - Oct. 2022Milano, Lombardia, ItaliaI developed and executed design projects for WW markets. I created and implemented visual merchandising guidelines for field teams. I produced unit displays, in-store distortions, podiums, and windows. • Led entire process of project development, from conception to installation, considering both creative and visual merchandising aspects.
Senior Visual Merchandising Designer
EtroSenior Visual Merchandising Designer
May. 2018 - Jun. 2020Milano, ItaliaDuring this time period, I executed inventive concept for window’s themes for the next season and special pop up. I created mood boards, 3d model, and renderings, gaining final approval by the CEO. I liaise with PR, home interiors, store planning, and style department for efficient cross-projects implementation. I assisted franchisee partners for local windows production and special pop up/events. I developed technical drawings and presented detailed materials for design projects. • Generated innovative design concepts for pop up stores, shop windows, and VM materials. • Steered successful production of design elements with suppliers. • Facilitated effective communication with WW VM to ensure the proper installation of window displays. • Led on-site installation process, working closely with logistic department and supervising the installation of windows, pop-ups, departments, and in-store displays.
Junior Visual Merchandising Designer
EtroJunior Visual Merchandising Designer
Sep. 2016 - May. 2018Milano, ItaliaWindows Display / Pop - Up / Special Projects
Junior Visual Merchandising Designer
FendiJunior Visual Merchandising Designer
Oct. 2015 - Sep. 2016RomaI designed and innovate window themes for the upcoming season. I collaborated with team members to develop mood boards, create 3D models, and produce renderings for CEO's final approval. I organized and prepare windows layout for all worldwide stores.
Com&InCommunication and Interior
IKEA Italia S.p.a Com&InCommunication and Interior
Feb. 2015 - Sep. 2015GenovaI led the development and implementation of innovative concepts for various projects, gathering references and incorporating suggestions to enhance project outcomes. I utilized expertise in digital design to create visually appealing and impactful designs for both preliminary and technical/executive phases of projects.
Junior Interior Designer
Carolina Nisivoccia ArchitettoJunior Interior Designer
Sep. 2014 - Dec. 2014Milano, ItaliaPreliminary and technical/executive phases of projects. Concept, moodboards and 3d models.
Junior Interior Designer
Modelstudio ArchitettiJunior Interior Designer
Jan. 2013 - Dec. 2013Torino

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